Home business Audience in Germany
Home business has an estimated audience of 2,591,933 people in Germany. 47.4% are female, 52.6% are male, average age 42.6. Top regions: Sachsen-Anhalt, Thüringen, Nordrhein-Westfalen. Top brand affinities: Hermès, Business class, Used Cars, Millie Bobby Brown, Bedroom.
The average Home business fan in Germany is 42.6 years old, balanced, and lives primarily in Sachsen-Anhalt. The audience is concentrated in Sachsen-Anhalt, Thüringen, Nordrhein-Westfalen. Top brand affinities include Hermès, Business class, Used Cars, with strongest over-indexing on Hermès (4.22× the country average). Demographically, the Home business audience skews balanced with an average age of 42.6, and over-indexes on personality traits such as LGBTQ+ Identity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Home business fans
| Metric | Value |
|---|---|
| Female | 47.4% |
| Male | 52.6% |
| Average age | 42.6 |
| Estimated audience size | 2,591,933 |
Audience persona
The typical Home business fan in Germany is balanced, around 42.6 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Hermès.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Sachsen-Anhalt | 107,578 | 1.6× |
| Thüringen | 106,617 | 1.61× |
| Nordrhein-Westfalen | 103,221 | 0.18× |
| Brandenburg | 99,708 | 1.24× |
| Rheinland-Pfalz | 99,064 | 0.76× |
| Mecklenburg-Vorpommern | 97,636 | 1.97× |
| Niedersachsen | 92,856 | 0.37× |
| Baden-Württemberg | 91,253 | 0.26× |
| Bayern | 88,279 | 0.21× |
| Sachsen | 86,200 | 0.68× |
| Schleswig-Holstein | 84,845 | 0.91× |
| Hessen | 74,088 | 0.38× |
| Bremen | 73,651 | 3.32× |
| Saarland | 73,175 | 2.3× |
| Berlin | 62,128 | 0.54× |
| Hamburg | 55,831 | 0.95× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hermès | 4.22× | Fashion & Accessoires |
| Business class | 5.6× | Travel & Leisure |
| Used Cars | 4.27× | Cars & Mobility |
| Millie Bobby Brown | 4.41× | Movies & TV |
| Bedroom | 3.34× | Home & Garden |
| Kitchenware | 3.73× | Home & Garden |
| Blouse | 3.73× | Fashion & Accessoires |
| Undergarment | 2.95× | Fashion & Accessoires |
| Party dress | 4.61× | Fashion & Accessoires |
| Skirt | 3.25× | Fashion & Accessoires |
| Child development | 3.24× | Business & Career |
| Bed | 2.55× | Home & Garden |
| Women's clothing | 2.12× | Fashion & Accessoires |
| Renovation | 2.64× | Home & Garden |
| Drop shipping | 2.71× | Shopping |
| Lipstick | 4.57× | Beauty & Wellness |
| Trousers | 2.74× | Fashion & Accessoires |
| Bag | 4.78× | Fashion & Accessoires |
| Pre-kindergarten | 3.55× | Kids & Family |
| Luxury | 5.7× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 4.55 |
| Sustainability | BALANCE | 1.65 |
| Indulgence | JOY | 1.58 |
| DIY Mentality | THRILL | 1.43 |
| Pet Ownership | JOY | 1.38 |
| Sports Activity | POWER | 1.37 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 11.8% |
| Brazil | 8.1% |
| Italy | 4.1% |
See Home business audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Home business have in Germany?
Home business has an estimated audience of 2,591,933 people in Germany, concentrated in Sachsen-Anhalt and Thüringen.
What is the gender split and age of Home business fans?
47.4% of Home business fans are female, 52.6% are male, with an average age of 42.6 years.
Which brands do Home business fans like most?
Home business fans show strongest brand affinity for Hermès (4.22×), Business class (5.6×), and Used Cars (4.27×) over the country average.
Where do Home business fans live in Germany?
Home business fans in Germany are most concentrated in Sachsen-Anhalt (reach 107,578), Thüringen (reach 106,617), and Nordrhein-Westfalen (reach 103,221). These three regions account for the largest share of the active audience.
What other brands do Home business fans also like?
Beyond Home business itself, the audience over-indexes on Business class (5.6×), Used Cars (4.27×), Millie Bobby Brown (4.41×), and Bedroom (3.34×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Home business. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.