Rascasse Audience Intelligence

Home business Audience in Brazil

A data profile of the people who buy, follow and care about Home business in Brazil — modelled from more than twelve digital signal sources. Home business has an estimated audience of 9,152,544 people in Brazil.

#418among Topic in Brazil#97in Business & Career

The average Home business fan in Brazil is 41.2 years old, more female, and lives primarily in São Paulo.

The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Home business profile in Brazil.

Audience size
9.2M
in Brazil
Gender
62.3%♀
37.7% male
Age
41.2
average years
Country rank
#633
Topic in Brazil
Fig. 01

Search interest · 12-month trend

+12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Home business fans

62.3% are female, 37.7% are male, average age 41.2.

Fig. 02

Gender split

62.3%
Female
37.7%
Male
Demographic split for Home business audience in Brazil
MetricValue
Female62.3%
Male37.7%
Average age41.2
Estimated audience size9,152,544
Fig. 03

Age distribution

Ø 41.2
average years
Age distribution of the Home business audience in Brazil
Age bracketShare%
16-1912%
20-2921%
30-3923%
40-4923%
50+22%
Fig. 04

Worldwide distribution

8.1%

of the worldwide Home business audience comes from Brazil.

Worldwide audience distribution share by country for Home business
CountryShare
United States11.8%
Brazil8.1%
Italy4.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Brazil average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Home business audience in Brazil is strongest.

Fig. 05

Top regions by affinity

Home business fans by region: top regions in Brazil
#RegionReachAffinity×
01Roraima~30K1.09×
02Paraíba~200K1.07×
03Amapá~30K1.07×
04Mato Grosso~200K1.03×
05Rio Grande do Norte~200K1.02×
06Tocantins~60K1.02×
07Espírito Santo~200K1.00×
08Amazonas~200K1.00×
09Piauí~100K1.00×
10Acre~30K1.00×
11Maranhão~200K0.99×
12Mato Grosso do Sul~100K0.99×
13Alagoas~100K0.99×
14Sergipe~90K0.99×
15Rondônia~80K0.99×
16Pernambuco~400K0.98×
17Ceará~400K0.98×
18Pará~300K0.98×
19Federal District~100K0.98×
20Bahia~600K0.97×
21Santa Catarina~400K0.97×
22Goiás~300K0.97×
23Rio Grande do Sul~500K0.96×
24Paraná~500K0.95×
25Minas Gerais~900K0.93×
26Rio de Janeiro~800K0.93×
27São Paulo~2M0.88×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Brazil

See Home business audiences in other countries

How to read this data

Audience size is the estimated number of people in Brazil who actively search for Home business. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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