Home business Audience in Brazil
Home business has an estimated audience of 9,152,544 people in Brazil. 62.3% are female, 37.7% are male, average age 41.2. Top regions: Bahia, São Paulo, Minas Gerais.
The average Home business fan in Brazil is 41.2 years old, more female, and lives primarily in Bahia. The audience is concentrated in Bahia, São Paulo, Minas Gerais. Demographically, the Home business audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Mindfulness, Design Affinity.
Category: Business & Career · Type: Topic
Demographics of Home business fans
| Metric | Value |
|---|---|
| Female | 62.3% |
| Male | 37.7% |
| Average age | 41.2 |
| Estimated audience size | 9,152,544 |
Top regions in Brazil
| Region | Reach | Affinity |
|---|---|---|
| Bahia | 414,918 | 0.69× |
| São Paulo | 393,469 | 0.17× |
| Minas Gerais | 341,274 | 0.36× |
| Rio Grande do Sul | 340,845 | 0.63× |
| Paraíba | 339,825 | 1.84× |
| Ceará | 318,998 | 0.8× |
| Santa Catarina | 309,062 | 0.74× |
| Rio de Janeiro | 308,808 | 0.36× |
| Paraná | 283,326 | 0.51× |
| Pernambuco | 270,895 | 0.65× |
| Mato Grosso | 240,627 | 1.4× |
| Pará | 212,937 | 0.71× |
| Rio Grande do Norte | 207,581 | 1.36× |
| Espírito Santo | 186,532 | 0.98× |
| Goiás | 181,083 | 0.52× |
| Amazonas | 164,754 | 1.04× |
| Piauí | 112,034 | 0.88× |
| Maranhão | 111,085 | 0.49× |
| Amapá | 109,244 | 3.37× |
| Roraima | 105,231 | 4.07× |
| Mato Grosso do Sul | 99,060 | 0.74× |
| Federal District | 97,079 | 0.64× |
| Tocantins | 92,378 | 1.53× |
| Alagoas | 75,659 | 0.57× |
| Acre | 36,490 | 1.15× |
| Sergipe | 35,871 | 0.38× |
| Rondônia | 35,071 | 0.46× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 1.57 |
| Design Affinity | PREMIUM | 1.37 |
| Price Sensitivity | PREMIUM | 1.36 |
| Quality Awareness | PREMIUM | 1.34 |
| Luxury Orientation | PREMIUM | 1.16 |
| Healthy Lifestyle | BALANCE | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 11.8% |
| Brazil | 8.1% |
| Italy | 4.1% |
See Home business audiences in other countries
More Business & Career audiences in Brazil
- Music (40,781,319)
- Arts and music (39,605,104)
- Food and drink (38,965,798)
- Sports (38,308,261)
- Food (37,833,570)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Home business. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.