A data profile of the people who buy, follow and care about Home business in Spain — modelled from more than twelve digital signal sources. Home business has an estimated audience of 3,485,642 people in Spain.
The average Home business fan in Spain is 45.6 years old, balanced, and lives primarily in Andalusia.
The audience is concentrated in Andalusia, Catalonia, Community of Madrid.
Top brand affinities include Entrepreneurship, Small and medium enterprises, Small business, with strongest over-indexing on Entrepreneurship (2.18× the country average).
Demographically, the Home business audience skews balanced with an average age of 45.6, and over-indexes on personality traits such as Mindfulness, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Home business fan in Spain is balanced, around 45.6 years old, with strong Mindfulness tendencies and a notable affinity for Entrepreneurship.
The key figures that characterise the Home business profile in Spain.
53.5% are female, 46.5% are male, average age 45.6.
| Metric | Value |
|---|---|
| Female | 53.5% |
| Male | 46.5% |
| Average age | 45.6 |
| Estimated audience size | 3,485,642 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 13% | |
| 30-39 | 18% | |
| 40-49 | 26% | |
| 50+ | 35% |
of the worldwide Home business audience comes from Spain.
| Country | Share |
|---|---|
| United States | 11.8% |
| Brazil | 8.1% |
| Italy | 4.1% |
Where the Home business audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Region of Murcia | ~100K | 1.12× | |
| 02 | Castilla-La Mancha | ~200K | 1.07× | |
| 03 | Balearic Islands | ~100K | 1.07× | |
| 04 | Castile and León | ~200K | 1.03× | |
| 05 | Canary Islands | ~200K | 1.01× | |
| 06 | Basque Autonomous Country | ~100K | 1.00× | |
| 07 | Galicia | ~200K | 0.99× | |
| 08 | Comunidad Valenciana | ~400K | 0.94× | |
| 09 | Andalusia | ~600K | 0.92× | |
| 10 | Community of Madrid | ~500K | 0.92× | |
| 11 | Catalonia | ~600K | 0.91× |
The strongest cross-interests of the Home business audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Small and medium enterprises | Business & Career | 2.91× | ||
| 02 | Small business | Business & Career | 2.62× | ||
| 03 | Self-knowledge (psychology) | Health | 2.45× | ||
| 04 | Empresario | Business & Career | 2.43× | ||
| 05 | Emotional intelligence | Health | 2.35× | ||
| 06 | Self-awareness | Health | 2.32× | ||
| 07 | Entrepreneurship | Business & Career | 2.18× | ||
| 08 | Self-esteem | Health | 2.17× | ||
| 09 | Digital marketing | Business & Career | 2.06× | ||
| 10 | El Economista | News | 1.90× | ||
| 11 | Well-being | Health | 1.85× | ||
| 12 | Motivation | Business & Career | 1.82× | ||
| 13 | Últimas Noticias | News | 1.80× | ||
| 14 | Regalos Originales | Shopping | 1.66× | ||
| 15 | Quality of life | Health | 1.60× | ||
| 16 | Maquillaje Profesional | Beauty & Wellness | 1.60× | ||
| 17 | Personal development | Business & Career | 1.58× | ||
| 18 | Happiness | Health | 1.57× | ||
| 19 | Friendship | Kids & Family | 1.57× | ||
| 20 | FIFA World Cup | Sports | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.25× | |
| Family Orientation | CONSERVATISM | 1.16× | |
| Sustainability | BALANCE | 1.12× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.59× | |
| Need for Security | CONSERVATISM | 0.59× | |
| Patriotism | CONSERVATISM | 0.64× |
Home business has an estimated audience of 3,485,642 people in Spain, concentrated in Andalusia and Catalonia.
53.5% of Home business fans are female, 46.5% are male, with an average age of 45.6 years.
Home business fans show strongest brand affinity for Entrepreneurship (2.18×), Small and medium enterprises (2.91×), and Small business (2.62×) over the country average.
Home business fans in Spain are most concentrated in Andalusia (reach ~600K), Catalonia (reach ~600K), and Community of Madrid (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Home business itself, the audience over-indexes on Small and medium enterprises (2.91×), Small business (2.62×), FIFA World Cup (1.53×), and Self-awareness (2.32×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Home business. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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