A data profile of the people who buy, follow and care about Small and medium enterprises in Spain — modelled from more than twelve digital signal sources. Small and medium enterprises has an estimated audience of 5,164,364 people in Spain.
Small and medium enterprises has an estimated audience of 5,164,364 people in Spain. 51.2% are female, 48.8% are male, average age 47.0. Top brand affinities: Innovation, Real property, Sustainable energy, Photovoltaics, Renewable energy.
Top brand affinities include Innovation, Real property, Sustainable energy, with strongest over-indexing on Innovation (4.78× the country average).
Demographically, the Small and medium enterprises audience skews balanced with an average age of 47.0, and over-indexes on personality traits such as Sustainability, Quality Awareness.
The typical Small and medium enterprises fan in Spain is balanced, around 47.0 years old, with strong Sustainability tendencies and a notable affinity for Innovation.
The key figures that characterise the Small and medium enterprises profile in Spain.
51.2% are female, 48.8% are male, average age 47.0.
| Metric | Value |
|---|---|
| Female | 51.2% |
| Male | 48.8% |
| Average age | 47.0 |
| Estimated audience size | 5,164,364 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 12% | |
| 30-39 | 19% | |
| 40-49 | 28% | |
| 50+ | 37% |
of the worldwide Small and medium enterprises audience comes from Spain.
| Country | Share |
|---|---|
| United States | 7.7% |
| Brazil | 7.6% |
| Italy | 4.4% |
The strongest cross-interests of the Small and medium enterprises audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Photovoltaics | Home & Garden | 6.94× | ||
| 02 | Photovoltaic system | Home & Garden | 6.90× | ||
| 03 | Energy conservation | Home & Garden | 5.89× | ||
| 04 | Real property | Home & Garden | 4.91× | ||
| 05 | Sustainable energy | Home & Garden | 4.84× | ||
| 06 | Innovation | Business & Career | 4.78× | ||
| 07 | Vehicle insurance | Cars & Mobility | 3.86× | ||
| 08 | Online banking | Business & Career | 3.56× | ||
| 09 | Volunteering | Politics & Society | 3.51× | ||
| 10 | Mortgage loans | Business & Career | 3.47× | ||
| 11 | Renewable energy | Business & Career | 3.45× | ||
| 12 | Home business | Business & Career | 2.91× | ||
| 13 | First class travel | Travel & Leisure | 2.65× | ||
| 14 | Self-awareness | Health | 2.15× | ||
| 15 | Caixabank | Business & Career | 2.07× | ||
| 16 | IBEX 35 | Business & Career | 2.00× | ||
| 17 | Bankinter | Business & Career | 1.92× | ||
| 18 | Banco Sabadell | Business & Career | 1.88× | ||
| 19 | Loterías y Apuestas del Estado | Games | 1.70× | ||
| 20 | Entrepreneurship | Business & Career | 1.64× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.99× | |
| Quality Awareness | PREMIUM | 1.72× | |
| Career Orientation | POWER | 1.69× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.64× | |
| Creativity | OPEN | 0.88× | |
| Tradition | CONSERVATISM | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Small and medium enterprises. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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