Small and medium enterprises Audience in Spain
Small and medium enterprises has an estimated audience of 5,164,364 people in Spain. 51.2% are female, 48.8% are male, average age 47.0. Top brand affinities: MSN, Real property, LinkedIn, Julio Iglesias, Property finder.
Top brand affinities include MSN, Real property, LinkedIn, with strongest over-indexing on MSN (5.29× the country average). Demographically, the Small and medium enterprises audience skews balanced with an average age of 47.0, and over-indexes on personality traits such as Sustainability, Design Affinity.
Category: Business & Career · Type: Topic · Subtype: Field of study
Demographics of Small and medium enterprises fans
| Metric | Value |
|---|---|
| Female | 51.2% |
| Male | 48.8% |
| Average age | 47.0 |
| Estimated audience size | 5,164,364 |
Audience persona
The typical Small and medium enterprises fan in Spain is balanced, around 47.0 years old, with strong Sustainability tendencies and a notable affinity for MSN.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| MSN | 5.29× | News |
| Real property | 4.79× | Home & Garden |
| 3.09× | Internet & Social Media | |
| Julio Iglesias | 2.86× | Music & Radio |
| Property finder | 4.55× | Home & Garden |
| Movistar | 2.48× | Technology & Electronics |
| CAC 40 | 3.01× | Business & Career |
| Mortgage loans | 3.98× | Business & Career |
| Photovoltaics | 5.67× | Home & Garden |
| Iberia (airline) | 1.8× | Travel & Leisure |
| Orange | 3.07× | Technology & Electronics |
| 1.85× | Internet & Social Media | |
| Renewable energy | 3.1× | Business & Career |
| Stradivarius | 2.25× | Shopping |
| Innovation | 2.71× | Business & Career |
| Online banking | 4.11× | Business & Career |
| Mapfre | 2.56× | Business & Career |
| Sustainable energy | 3.43× | Home & Garden |
| Girona | 2.81× | Sports |
| Photovoltaic system | 6.83× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.56 |
| Design Affinity | PREMIUM | 1.51 |
| Family Orientation | CONSERVATISM | 1.49 |
| Quality Awareness | PREMIUM | 1.47 |
| Career Orientation | POWER | 1.32 |
| Need for Security | CONSERVATISM | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 7.7% |
| Brazil | 7.6% |
| Italy | 4.4% |
See Small and medium enterprises audiences in other countries
- Small and medium enterprises — Germany
- Small and medium enterprises — United States
- Small and medium enterprises — United Kingdom
- Small and medium enterprises — France
- Small and medium enterprises — Italy
- Small and medium enterprises — Brazil
- Small and medium enterprises — Japan
- Small and medium enterprises — South Korea
- Small and medium enterprises — India
- Small and medium enterprises — Canada
- Small and medium enterprises — Mexico
More Field of study audiences in Spain
- Music (25,479,471)
- Politics and social issues (18,124,549)
- Psychology (15,047,740)
- Education (14,931,332)
- Philosophy (13,201,802)
How to read this data
Audience size is the estimated number of people in Spain who actively search for Small and medium enterprises. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.