Rascasse Audience Intelligence

Small and medium enterprises Audience in United States

A data profile of the people who buy, follow and care about Small and medium enterprises in United States — modelled from more than twelve digital signal sources. Small and medium enterprises has an estimated audience of 13,236,359 people in United States.

#102among Field of study in United States#1786among Topic in United States#276in Business & Career

The average Small and medium enterprises fan in United States is 43.0 years old, balanced, and lives primarily in Ohio.

The audience is concentrated in Ohio, California, Texas.

Top brand affinities include Real property, Business software, United States Postal Service, with strongest over-indexing on Real property (3.69× the country average).

Demographically, the Small and medium enterprises audience skews balanced with an average age of 43.0, and over-indexes on personality traits such as Career Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Small and medium enterprises fan in United States is balanced, around 43.0 years old, with strong Career Orientation tendencies and a notable affinity for Real property.

Category: Business & Career · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Small and medium enterprises profile in United States.

Audience size
13.2M
in United States
Gender
45.0%♀
55.0% male
Age
43.0
average years
Country rank
#2682
Topic in United States
Fig. 01

Search interest · 12-month trend

-52%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Small and medium enterprises fans

45.0% are female, 55.0% are male, average age 43.0.

Fig. 02

Gender split

45.0%
Female
55.0%
Male
Demographic split for Small and medium enterprises audience in United States
MetricValue
Female45.0%
Male55.0%
Average age43.0
Estimated audience size13,236,359
Fig. 03

Age distribution

Ø 43.0
average years
Age distribution of the Small and medium enterprises audience in United States
Age bracketShare%
16-1911%
20-2917%
30-3921%
40-4923%
50+27%
Fig. 04

Worldwide distribution

7.7%

of the worldwide Small and medium enterprises audience comes from United States.

Worldwide audience distribution share by country for Small and medium enterprises
CountryShare
United States7.7%
Brazil7.6%
Italy4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Small and medium enterprises audience in United States is strongest.

Fig. 05

Top regions by affinity

Small and medium enterprises fans by region: top regions in United States
#RegionReachAffinity×
01Ohio~2.5M6.46×
02Washington, District of Columbia~60K1.58×
03South Dakota~40K1.27×
04Alaska~40K1.24×
05Vermont~30K1.24×
06North Dakota~30K1.23×
07Montana~40K1.13×
08Rhode Island~50K1.12×
09Mississippi~100K1.09×
10Kansas~100K1.06×
11Delaware~40K1.06×
12New Hampshire~50K1.05×
13Maine~50K1.05×
14West Virginia~60K1.04×
15Nebraska~70K1.02×
16Hawaii~60K1.02×
17Idaho~70K1.01×
18Iowa~100K1.00×
19New Mexico~70K1.00×
20Arkansas~100K0.96×
21Kentucky~200K0.94×
22Colorado~200K0.93×
23Oregon~100K0.93×
24Oklahoma~100K0.93×
25Louisiana~200K0.91×
26Connecticut~100K0.91×
27Nevada~100K0.91×
28Utah~100K0.91×
29New York~700K0.90×
30Alabama~200K0.90×
31Virginia~300K0.89×
32Missouri~200K0.88×
33South Carolina~200K0.88×
34Wisconsin~200K0.87×
35Minnesota~200K0.87×
36Indiana~200K0.86×
37Maryland~200K0.86×
38Tennessee~200K0.85×
39Massachusetts~200K0.84×
40Illinois~400K0.83×
41New Jersey~300K0.83×
42Arizona~200K0.83×
43Washington~200K0.82×
44Georgia~300K0.81×
45Michigan~300K0.81×
46North Carolina~300K0.79×
47California~1M0.77×
48Pennsylvania~300K0.77×
49Florida~600K0.69×
50Texas~700K0.64×
Fig. 06

Affinity by region

Affinity by region — Small and medium enterprises, United States
0.64×1.00×6.46×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Small and medium enterprises audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Small and medium enterprises audience
#·InterestCategoryAffinity×
01Business softwareBusiness & Career10.73×
02PandoraFashion & Accessoires4.74×
03Small Business AdministrationBusiness & Career4.22×
04Real propertyHome & Garden3.69×
05Affiliate marketingBusiness & Career3.44×
06InnovationBusiness & Career3.29×
07Property finderHome & Garden2.95×
08Self-employmentBusiness & Career2.52×
09Career developmentBusiness & Career2.44×
10Travel photographyTechnology & Electronics2.38×
11Social media marketingBusiness & Career2.32×
12United States Postal ServiceBusiness & Career2.31×
13Lace wigBeauty & Wellness2.12×
14WhatsAppInternet & Social Media2.12×
15The UPS StoreShopping1.96×
16Google DriveTechnology & Electronics1.71×
17Google MapsInternet & Social Media1.59×
18UniversityBusiness & Career1.59×
19Quality of lifeHealth1.58×
20Indeed.comBusiness & Career1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Small and medium enterprises audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Small and medium enterprises audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.85×
IndulgenceJOY1.56×
MindfulnessBALANCE1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Small and medium enterprises audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.85×
TraditionCONSERVATISM0.89×
SpiritualityBALANCE0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Small and medium enterprises have in United States?

Small and medium enterprises has an estimated audience of 13,236,359 people in United States, concentrated in Ohio and California.

02

What is the gender split and age of Small and medium enterprises fans?

45.0% of Small and medium enterprises fans are female, 55.0% are male, with an average age of 43.0 years.

03

Which brands do Small and medium enterprises fans like most?

Small and medium enterprises fans show strongest brand affinity for Real property (3.69×), Business software (10.73×), and United States Postal Service (2.31×) over the country average.

04

Where do Small and medium enterprises fans live in United States?

Small and medium enterprises fans in United States are most concentrated in Ohio (reach ~2.5M), California (reach ~1M), and Texas (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Small and medium enterprises fans also like?

Beyond Small and medium enterprises itself, the audience over-indexes on Business software (10.73×), United States Postal Service (2.31×), Innovation (3.29×), and Property finder (2.95×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Field of study audiences in United States

See Small and medium enterprises audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Small and medium enterprises. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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