Small and medium enterprises Audience in United States

Small and medium enterprises logo

Small and medium enterprises has an estimated audience of 13,236,359 people in United States. 45.0% are female, 55.0% are male, average age 43.0. Top regions: California, New York, Texas. Top brand affinities: Nationality, Israel, Natural rubber, Kendra Scott, Jeep Wagoneer.

The average Small and medium enterprises fan in United States is 43.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Nationality, Israel, Natural rubber, with strongest over-indexing on Nationality (4× the country average). Demographically, the Small and medium enterprises audience skews balanced with an average age of 43.0, and over-indexes on personality traits such as LGBTQ+ Identity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic · Subtype: Field of study

Demographics of Small and medium enterprises fans

Demographic split for Small and medium enterprises audience in United States
MetricValue
Female45.0%
Male55.0%
Average age43.0
Estimated audience size13,236,359

Audience persona

The typical Small and medium enterprises fan in United States is balanced, around 43.0 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Nationality.

Top regions in United States

Top regions ranked by reach for Small and medium enterprises in United States
RegionReachAffinity
California1,031,5240.71×
New York722,9190.98×
Texas462,6980.41×
Florida446,2440.5×
Virginia257,6160.8×
Georgia238,6040.59×
Illinois202,3980.46×
New Jersey177,8800.53×
Pennsylvania174,9650.39×
Massachusetts172,1260.66×
Washington147,0220.55×
North Carolina141,8650.36×
Kentucky141,2870.85×
Ohio135,1470.33×
Maryland128,1610.56×
Washington, District of Columbia118,1972.97×
Louisiana115,9900.68×
Mississippi104,3630.96×
Michigan103,9610.3×
Missouri102,7880.48×
Arizona99,5840.37×
Arkansas92,7150.85×
Oklahoma90,6710.62×
Tennessee89,1440.34×
Alabama86,3750.47×
Indiana86,2350.36×
West Virginia86,1571.4×
Alaska85,9783.04×
Colorado83,7780.4×
South Carolina81,6980.41×
Connecticut80,9770.61×
Kansas79,5800.76×
Idaho79,5611.2×
Hawaii76,0031.34×
Iowa75,5490.69×
Montana74,9502.04×
South Dakota73,9782.42×
Oregon73,7180.49×
Wisconsin72,9930.37×
North Dakota72,0312.65×
New Hampshire70,9901.36×
Minnesota70,6510.37×
Wyoming69,6963.55×
Nebraska69,5141.05×
New Mexico69,1511.04×
Nevada68,9280.54×
Rhode Island68,5491.63×
Maine68,5081.44×
Utah67,6410.57×
Vermont67,4222.9×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Small and medium enterprises audience
BrandAffinityCategory
Nationality4×Politics & Society
Israel2.53×Travel & Leisure
Natural rubber2.19×Cars & Mobility
Kendra Scott2.58×Fashion & Accessoires
Jeep Wagoneer3.21×Cars & Mobility
Cam Ward2.07×Sports
Jesse Plemons1.85×Movies & TV
UK garage2.85×Music & Radio
Electrolyte2.38×Health
Wikia1.71×Internet & Social Media
Mangaka2.12×Literature
MK1.96×Music & Radio
Stamp collecting2.23×Home & Garden
Mothercare1.51×Kids & Family
Nurse educator3.49×Kids & Family
Seoul National University of Education9.54×Business & Career
N1 road (South Africa)1.67×Travel & Leisure
Certified diabetes educator5.35×Business & Career
Sears1.65×Shopping
CAC 402.06×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Small and medium enterprises audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.73
Luxury OrientationPREMIUM1.62
Family OrientationCONSERVATISM1.6
Design AffinityPREMIUM1.57
Career OrientationPOWER1.54
Urban LifestyleOPEN1.51

Worldwide distribution

Worldwide audience distribution share by country for Small and medium enterprises
CountryShare
United States7.7%
Brazil7.6%
Italy4.4%

See Small and medium enterprises audiences in other countries

More Field of study audiences in United States

Frequently asked questions

How many fans does Small and medium enterprises have in United States?

Small and medium enterprises has an estimated audience of 13,236,359 people in United States, concentrated in California and New York.

What is the gender split and age of Small and medium enterprises fans?

45.0% of Small and medium enterprises fans are female, 55.0% are male, with an average age of 43.0 years.

Which brands do Small and medium enterprises fans like most?

Small and medium enterprises fans show strongest brand affinity for Nationality (4×), Israel (2.53×), and Natural rubber (2.19×) over the country average.

Where do Small and medium enterprises fans live in United States?

Small and medium enterprises fans in United States are most concentrated in California (reach 1,031,524), New York (reach 722,919), and Texas (reach 462,698). These three regions account for the largest share of the active audience.

What other brands do Small and medium enterprises fans also like?

Beyond Small and medium enterprises itself, the audience over-indexes on Israel (2.53×), Natural rubber (2.19×), Kendra Scott (2.58×), and Jeep Wagoneer (3.21×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Small and medium enterprises. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.