A data profile of the people who buy, follow and care about Small and medium enterprises in France — modelled from more than twelve digital signal sources. Small and medium enterprises has an estimated audience of 3,319,453 people in France.
Small and medium enterprises has an estimated audience of 3,319,453 people in France. 43.1% are female, 56.9% are male, average age 45.8. Top brand affinities: Love & Sex, Christmas Gift, Christmas tree, Property finder, Residential area.
Top brand affinities include Love & Sex, Christmas Gift, Christmas tree, with strongest over-indexing on Love & Sex (313.1× the country average).
Demographically, the Small and medium enterprises audience skews more male with an average age of 45.8, and over-indexes on personality traits such as Mindfulness, Travelling.
The typical Small and medium enterprises fan in France is more male, around 45.8 years old, with strong Mindfulness tendencies and a notable affinity for Love & Sex.
The key figures that characterise the Small and medium enterprises profile in France.
43.1% are female, 56.9% are male, average age 45.8.
| Metric | Value |
|---|---|
| Female | 43.1% |
| Male | 56.9% |
| Average age | 45.8 |
| Estimated audience size | 3,319,453 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 14% | |
| 30-39 | 19% | |
| 40-49 | 25% | |
| 50+ | 35% |
of the worldwide Small and medium enterprises audience comes from France.
| Country | Share |
|---|---|
| United States | 7.7% |
| Brazil | 7.6% |
| Italy | 4.4% |
The strongest cross-interests of the Small and medium enterprises audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Love & Sex | Kids & Family | 313.10× | ||
| 02 | Selfridges | Shopping | 216.25× | ||
| 03 | Christmas Gift | Kids & Family | 28.61× | ||
| 04 | Christmas tree | Kids & Family | 23.78× | ||
| 05 | Condominium | Home & Garden | 17.54× | ||
| 06 | Girl power | Politics & Society | 15.77× | ||
| 07 | Breast Cancer awareness | Health | 12.38× | ||
| 08 | Residential area | Home & Garden | 11.00× | ||
| 09 | Property finder | Home & Garden | 9.49× | ||
| 10 | Sustainable products | Politics & Society | 9.08× | ||
| 11 | Broadcasting of sports events | Movies & TV | 8.96× | ||
| 12 | Dentistry | Business & Career | 8.17× | ||
| 13 | Zoom lens | Technology & Electronics | 7.49× | ||
| 14 | Kitchen garden | Home & Garden | 6.96× | ||
| 15 | Sustainable energy | Home & Garden | 4.11× | ||
| 16 | Innovation | Business & Career | 3.99× | ||
| 17 | Apartment | Business & Career | 3.21× | ||
| 18 | EBay | Shopping | 2.14× | ||
| 19 | Real property | Home & Garden | 2.11× | ||
| 20 | YouTube | Movies & TV | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 2.87× | |
| Travelling | THRILL | 2.66× | |
| Patriotism | CONSERVATISM | 1.91× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.86× | |
| Community Orientation | OPEN | 0.91× | |
| Pet Ownership | JOY | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Small and medium enterprises. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.