A data profile of the people who buy, follow and care about Small and medium enterprises in Mexico — modelled from more than twelve digital signal sources. Small and medium enterprises has an estimated audience of 4,014,853 people in Mexico.
Small and medium enterprises has an estimated audience of 4,014,853 people in Mexico. 48.4% are female, 51.6% are male, average age 38.9. Top brand affinities: Costa Rica, Shopping and fashion, Game consoles, Catholic Church, Valentine's Day.
Top brand affinities include Costa Rica, Shopping and fashion, Game consoles, with strongest over-indexing on Costa Rica (522.32× the country average).
Demographically, the Small and medium enterprises audience skews balanced with an average age of 38.9, and over-indexes on personality traits such as Spirituality, Travelling.
The typical Small and medium enterprises fan in Mexico is balanced, around 38.9 years old, with strong Spirituality tendencies and a notable affinity for Costa Rica.
The key figures that characterise the Small and medium enterprises profile in Mexico.
48.4% are female, 51.6% are male, average age 38.9.
| Metric | Value |
|---|---|
| Female | 48.4% |
| Male | 51.6% |
| Average age | 38.9 |
| Estimated audience size | 4,014,853 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 22% | |
| 30-39 | 23% | |
| 40-49 | 24% | |
| 50+ | 14% |
of the worldwide Small and medium enterprises audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 7.7% |
| Brazil | 7.6% |
| Italy | 4.4% |
The strongest cross-interests of the Small and medium enterprises audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Costa Rica | Travel & Leisure | 522.32× | ||
| 02 | Daily Horoscope | Internet & Social Media | 328.50× | ||
| 03 | Shopping and fashion | Shopping | 147.77× | ||
| 04 | Exfoliation (cosmetology) | Beauty & Wellness | 111.86× | ||
| 05 | Valentine's Day | Kids & Family | 110.28× | ||
| 06 | Game consoles | Technology & Electronics | 89.17× | ||
| 07 | Catholic Church | Politics & Society | 68.79× | ||
| 08 | Travel agency | Travel & Leisure | 53.50× | ||
| 09 | Love & Sex | Kids & Family | 43.48× | ||
| 10 | Sarcasm | Politics & Society | 43.31× | ||
| 11 | El País | News | 40.76× | ||
| 12 | Mobile game | Games | 38.66× | ||
| 13 | Broadcasting of sports events | Movies & TV | 38.22× | ||
| 14 | Dentistry | Business & Career | 35.67× | ||
| 15 | Banana | Food & Beverages | 33.12× | ||
| 16 | Pilsner | Food & Beverages | 30.57× | ||
| 17 | Multi-level marketing | Business & Career | 25.48× | ||
| 18 | Breastfeeding | Kids & Family | 21.27× | ||
| 19 | Sexology | Kids & Family | 19.37× | ||
| 20 | Freeware | Technology & Electronics | 16.91× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 14.36× | |
| Travelling | THRILL | 14.33× | |
| Quality Awareness | PREMIUM | 3.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.69× | |
| Tradition | CONSERVATISM | 0.82× | |
| Creativity | OPEN | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Small and medium enterprises. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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