Small and medium enterprises Audience in Germany
Small and medium enterprises has an estimated audience of 6,243,610 people in Germany. 45.2% are female, 54.8% are male, average age 41.9. Top regions: Bayern, Nordrhein-Westfalen, Berlin. Top brand affinities: Stradivarius, CAC 40, Unique Gifts, Birthday Gifts, Israel.
The average Small and medium enterprises fan in Germany is 41.9 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Berlin. Top brand affinities include Stradivarius, CAC 40, Unique Gifts, with strongest over-indexing on Stradivarius (1.97× the country average). Demographically, the Small and medium enterprises audience skews balanced with an average age of 41.9, and over-indexes on personality traits such as DIY Mentality, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic · Subtype: Field of study
Demographics of Small and medium enterprises fans
| Metric | Value |
|---|---|
| Female | 45.2% |
| Male | 54.8% |
| Average age | 41.9 |
| Estimated audience size | 6,243,610 |
Audience persona
The typical Small and medium enterprises fan in Germany is balanced, around 41.9 years old, with strong DIY Mentality tendencies and a notable affinity for Stradivarius.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 564,215 | 0.56× |
| Nordrhein-Westfalen | 555,904 | 0.41× |
| Berlin | 408,052 | 1.46× |
| Baden-Württemberg | 396,292 | 0.47× |
| Hessen | 367,930 | 0.77× |
| Niedersachsen | 200,810 | 0.33× |
| Thüringen | 200,136 | 1.26× |
| Sachsen-Anhalt | 175,859 | 1.09× |
| Saarland | 170,615 | 2.23× |
| Rheinland-Pfalz | 170,462 | 0.54× |
| Brandenburg | 165,139 | 0.85× |
| Mecklenburg-Vorpommern | 161,182 | 1.35× |
| Bremen | 152,873 | 2.86× |
| Sachsen | 148,326 | 0.48× |
| Schleswig-Holstein | 145,994 | 0.65× |
| Hamburg | 96,070 | 0.68× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Stradivarius | 1.97× | Shopping |
| CAC 40 | 1.69× | Business & Career |
| Unique Gifts | 1.57× | Shopping |
| Birthday Gifts | 1.57× | Kids & Family |
| Israel | 1.57× | Travel & Leisure |
| Home Delivery | 2.01× | Food & Beverages |
| Business English | 1.94× | Business & Career |
| Nurse education | 1.67× | Kids & Family |
| Figure painting (hobby) | 2.73× | Arts & Culture |
| KLIX (AM) | 1.6× | Music & Radio |
| Golem | 1.92× | Technology & Electronics |
| Headhunters (film) | 2.79× | Movies & TV |
| Corfu (regional unit) | 1.81× | Travel & Leisure |
| Hypertext | 1.61× | Technology & Electronics |
| Volvo V60 | 2.56× | Cars & Mobility |
| Keeper (password manager) | 2.19× | Technology & Electronics |
| Wolverine (comics) | 2.75× | Literature |
| Cachorro | 1.68× | Pets & Animals |
| Zagreb | 1.76× | Travel & Leisure |
| Pantsuit | 2.89× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.79 |
| Indulgence | JOY | 1.69 |
| Quality Awareness | PREMIUM | 1.68 |
| LGBTQ+ Identity | OPEN | 1.53 |
| Sustainability | BALANCE | 1.51 |
| Luxury Orientation | PREMIUM | 1.33 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 7.7% |
| Brazil | 7.6% |
| Italy | 4.4% |
See Small and medium enterprises audiences in other countries
- Small and medium enterprises — United States
- Small and medium enterprises — United Kingdom
- Small and medium enterprises — France
- Small and medium enterprises — Italy
- Small and medium enterprises — Spain
- Small and medium enterprises — Brazil
- Small and medium enterprises — Japan
- Small and medium enterprises — South Korea
- Small and medium enterprises — India
More Field of study audiences in Germany
- Music (36,021,786)
- Politics and social issues (25,114,359)
- Architecture (15,753,302)
- Advertising (15,166,229)
- Psychology (15,090,985)
Frequently asked questions
How many fans does Small and medium enterprises have in Germany?
Small and medium enterprises has an estimated audience of 6,243,610 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Small and medium enterprises fans?
45.2% of Small and medium enterprises fans are female, 54.8% are male, with an average age of 41.9 years.
Which brands do Small and medium enterprises fans like most?
Small and medium enterprises fans show strongest brand affinity for Stradivarius (1.97×), CAC 40 (1.69×), and Unique Gifts (1.57×) over the country average.
Where do Small and medium enterprises fans live in Germany?
Small and medium enterprises fans in Germany are most concentrated in Bayern (reach 564,215), Nordrhein-Westfalen (reach 555,904), and Berlin (reach 408,052). These three regions account for the largest share of the active audience.
What other brands do Small and medium enterprises fans also like?
Beyond Small and medium enterprises itself, the audience over-indexes on CAC 40 (1.69×), Unique Gifts (1.57×), Birthday Gifts (1.57×), and Israel (1.57×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Small and medium enterprises. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.