Commerzbank Audience in Germany
Commerzbank has an estimated audience of 14,423,654 people in Germany. 42.1% are female, 57.9% are male, average age 42.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Consorsbank, Volkswagen Bank, Reisebank, BBVA, Advanzia Bank.
The average Commerzbank fan in Germany is 42.7 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Consorsbank, Volkswagen Bank, Reisebank, with strongest over-indexing on Consorsbank (15.76× the country average). Demographically, the Commerzbank audience skews more male with an average age of 42.7, and over-indexes on personality traits such as Need for Security, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Brand · Subtype: Bank
Demographics of Commerzbank fans
| Metric | Value |
|---|---|
| Female | 42.1% |
| Male | 57.9% |
| Average age | 42.7 |
| Estimated audience size | 14,423,654 |
Audience persona
The typical Commerzbank fan in Germany is more male, around 42.7 years old, with strong Need for Security tendencies and a notable affinity for Consorsbank.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 2,705,661 | 0.86× |
| Bayern | 1,806,244 | 0.78× |
| Baden-Württemberg | 1,249,289 | 0.63× |
| Hessen | 1,195,066 | 1.09× |
| Niedersachsen | 1,104,150 | 0.79× |
| Sachsen | 950,418 | 1.34× |
| Berlin | 905,215 | 1.4× |
| Schleswig-Holstein | 560,771 | 1.08× |
| Brandenburg | 533,976 | 1.19× |
| Thüringen | 505,527 | 1.38× |
| Sachsen-Anhalt | 490,965 | 1.31× |
| Rheinland-Pfalz | 450,597 | 0.62× |
| Hamburg | 406,990 | 1.25× |
| Mecklenburg-Vorpommern | 237,676 | 0.86× |
| Bremen | 120,837 | 0.98× |
| Saarland | 75,439 | 0.43× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Consorsbank | 15.76× | Business & Career |
| Volkswagen Bank | 15.48× | Business & Career |
| Reisebank | 16.11× | Business & Career |
| BBVA | 22.29× | Business & Career |
| Advanzia Bank | 22.55× | Business & Career |
| Deutsche Bank | 7.26× | Business & Career |
| Consors Finanz | 15.76× | Business & Career |
| Targobank | 4.97× | Business & Career |
| FNZ Bank | 16.16× | Business & Career |
| Postbank | 3.37× | Business & Career |
| Baader Bank | 16.24× | Business & Career |
| Giro | 22.88× | Cars & Mobility |
| Sparda-Bank West | 15.19× | Business & Career |
| Germany | 1.59× | Travel & Leisure |
| 2.2× | Internet & Social Media | |
| Banking | 2.47× | Business & Career |
| Sparkasse | 2.45× | Business & Career |
| CHECK24 | 2.19× | Business & Career |
| Aral AG | 1.95× | Cars & Mobility |
| KfW | 5.48× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.69 |
| Career Orientation | POWER | 1.66 |
| Early Adopter Mentality | POWER | 1.33 |
| Patriotism | CONSERVATISM | 1.33 |
| LGBTQ+ Identity | OPEN | 1.21 |
| Price Sensitivity | PREMIUM | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 93.4% |
| China | 0.7% |
| Poland | 0.5% |
See Commerzbank audiences in other countries
More Bank audiences in Germany
- Sparkasse (11,339,689)
- Postbank (11,283,224)
- Deutsche Bank (6,860,825)
- Targobank (6,768,670)
- Consorsbank (3,408,695)
Frequently asked questions
How many fans does Commerzbank have in Germany?
Commerzbank has an estimated audience of 14,423,654 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Commerzbank fans?
42.1% of Commerzbank fans are female, 57.9% are male, with an average age of 42.7 years.
Which brands do Commerzbank fans like most?
Commerzbank fans show strongest brand affinity for Consorsbank (15.76×), Volkswagen Bank (15.48×), and Reisebank (16.11×) over the country average.
Where do Commerzbank fans live in Germany?
Commerzbank fans in Germany are most concentrated in Nordrhein-Westfalen (reach 2,705,661), Bayern (reach 1,806,244), and Baden-Württemberg (reach 1,249,289). These three regions account for the largest share of the active audience.
What other brands do Commerzbank fans also like?
Beyond Commerzbank itself, the audience over-indexes on Volkswagen Bank (15.48×), Reisebank (16.11×), BBVA (22.29×), and Advanzia Bank (22.55×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Commerzbank. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.