Deutsche Bank Audience in Germany
Deutsche Bank has an estimated audience of 6,860,824 people in Germany. 37.3% are female, 62.7% are male, average age 44.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Investment banking, KfW, Commerzbank, Tagesschau, Postbank.
The average Deutsche Bank fan in Germany is 44.1 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Investment banking, KfW, Commerzbank, with strongest over-indexing on Investment banking (15.3× the country average). Demographically, the Deutsche Bank audience skews more male with an average age of 44.1, and over-indexes on personality traits such as Career Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Brand · Subtype: Bank
Demographics of Deutsche Bank fans
| Metric | Value |
|---|---|
| Female | 37.3% |
| Male | 62.7% |
| Average age | 44.1 |
| Estimated audience size | 6,860,824 |
Audience persona
The typical Deutsche Bank fan in Germany is more male, around 44.1 years old, with strong Career Orientation tendencies and a notable affinity for Investment banking.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,466,702 | 0.98× |
| Bayern | 1,122,551 | 1.02× |
| Baden-Württemberg | 1,107,091 | 1.18× |
| Niedersachsen | 602,384 | 0.9× |
| Hessen | 509,708 | 0.97× |
| Berlin | 418,497 | 1.36× |
| Sachsen | 382,226 | 1.14× |
| Rheinland-Pfalz | 324,163 | 0.94× |
| Schleswig-Holstein | 214,246 | 0.87× |
| Brandenburg | 201,570 | 0.95× |
| Thüringen | 184,003 | 1.05× |
| Hamburg | 182,058 | 1.17× |
| Sachsen-Anhalt | 170,593 | 0.96× |
| Mecklenburg-Vorpommern | 142,257 | 1.09× |
| Saarland | 50,551 | 0.6× |
| Bremen | 47,584 | 0.81× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Investment banking | 15.3× | Business & Career |
| KfW | 19.81× | Business & Career |
| Commerzbank | 6.58× | Business & Career |
| Tagesschau | 3.27× | Movies & TV |
| Postbank | 4.68× | Business & Career |
| Targobank | 4.48× | Business & Career |
| Banking | 3.18× | Business & Career |
| Germany | 1.61× | Travel & Leisure |
| 2.28× | Internet & Social Media | |
| Stock market index | 8.72× | Business & Career |
| Investor | 3.67× | Business & Career |
| Sparkasse | 2.53× | Business & Career |
| Transfermarkt | 2.38× | Sports |
| Hedge fund | 10.36× | Business & Career |
| Asset management | 6.3× | Business & Career |
| Netto Marken-Discount | 1.8× | Shopping |
| Financial services | 2.69× | Business & Career |
| Consorsbank | 3.98× | Business & Career |
| Trade Republic | 3.67× | Business & Career |
| Aral AG | 1.85× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 2.14 |
| Need for Security | CONSERVATISM | 1.58 |
| Pet Ownership | JOY | 1.2 |
| Indulgence | JOY | 1.18 |
| Patriotism | CONSERVATISM | 1.17 |
| Community Orientation | OPEN | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 51.3% |
| Italy | 7.8% |
| Spain | 4.6% |
See Deutsche Bank audiences in other countries
More Bank audiences in Germany
- Commerzbank (14,423,655)
- Sparkasse (11,339,689)
- Postbank (11,283,224)
- Targobank (6,768,670)
- Consorsbank (3,408,695)
Frequently asked questions
How many fans does Deutsche Bank have in Germany?
Deutsche Bank has an estimated audience of 6,860,824 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Deutsche Bank fans?
37.3% of Deutsche Bank fans are female, 62.7% are male, with an average age of 44.1 years.
Which brands do Deutsche Bank fans like most?
Deutsche Bank fans show strongest brand affinity for Investment banking (15.3×), KfW (19.81×), and Commerzbank (6.58×) over the country average.
Where do Deutsche Bank fans live in Germany?
Deutsche Bank fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,466,702), Bayern (reach 1,122,551), and Baden-Württemberg (reach 1,107,091). These three regions account for the largest share of the active audience.
What other brands do Deutsche Bank fans also like?
Beyond Deutsche Bank itself, the audience over-indexes on KfW (19.81×), Commerzbank (6.58×), Tagesschau (3.27×), and Postbank (4.68×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Deutsche Bank. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.