Rascasse Audience Intelligence

Deutsche Bank Target Market in Germany

A data profile of the people who buy, follow and care about Deutsche Bank in Germany — modelled from more than twelve digital signal sources. Deutsche Bank has an estimated audience of 6,860,824 people in Germany.

#4among Bank in Germany#94among Brand in Germany#83in Business & Career

The average Deutsche Bank fan in Germany is 44.1 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Investment banking, KfW, Commerzbank, with strongest over-indexing on Investment banking (15.3× the country average).

Demographically, the Deutsche Bank audience skews more male with an average age of 44.1, and over-indexes on personality traits such as Career Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Deutsche Bank fan in Germany is more male, around 44.1 years old, with strong Career Orientation tendencies and a notable affinity for Investment banking.

Category: Business & Career · Type: Brand · Subtype: Bank

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Deutsche Bank profile in Germany.

Audience size
6.9M
in Germany
Gender
37.3%♀
62.7% male
Age
44.1
average years
Country rank
#671
Brand in Germany
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Deutsche Bank

37.3% are female, 62.7% are male, average age 44.1.

Fig. 02

Gender split

37.3%
Female
62.7%
Male
Demographic split for Deutsche Bank audience in Germany
MetricValue
Female37.3%
Male62.7%
Average age44.1
Estimated audience size6,860,824
Fig. 03

Age distribution

Ø 44.1
average years
Age distribution of the Deutsche Bank audience in Germany
Age bracketShare%
16-1910%
20-2915%
30-3920%
40-4926%
50+30%
Fig. 04

Worldwide distribution

59.6%

of the worldwide Deutsche Bank audience comes from Germany.

Worldwide audience distribution share by country for Deutsche Bank
CountryShare
Germany59.6%
China3.7%
Norway3.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Deutsche Bank audience in Germany is strongest.

Fig. 05

Top regions by affinity

Deutsche Bank customers by region in Germany
#RegionReachAffinity×
01Berlin~400K1.23×
02Hamburg~200K1.17×
03Baden-Württemberg~1M1.13×
04Sachsen~400K1.12×
05Thüringen~200K1.11×
06Mecklenburg-Vorpommern~100K1.10×
07Hessen~500K1.03×
08Sachsen-Anhalt~200K1.02×
09Bayern~1M0.99×
10Niedersachsen~600K0.95×
11Brandenburg~200K0.94×
12Nordrhein-Westfalen~1.5M0.93×
13Rheinland-Pfalz~300K0.92×
14Schleswig-Holstein~200K0.87×
15Bremen~50K0.87×
16Saarland~60K0.65×
Fig. 06

Affinity by region

Affinity by region — Deutsche Bank, Germany
0.65×1.00×1.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Deutsche Bank audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Deutsche Bank audience
#·InterestCategoryAffinity×
01KfWBusiness & Career19.81×
02Investment bankingBusiness & Career15.30×
03Hedge fundBusiness & Career10.36×
04Stock market indexBusiness & Career8.72×
05Tobias MorettiMovies & TV6.82×
06CommerzbankBusiness & Career6.58×
07Asset managementBusiness & Career6.30×
08PostbankBusiness & Career4.68×
09TargobankBusiness & Career4.48×
10ConsorsbankBusiness & Career3.98×
11InvestorBusiness & Career3.67×
12Trade RepublicBusiness & Career3.67×
13TagesschauMovies & TV3.27×
14BankingBusiness & Career3.18×
15Western UnionBusiness & Career3.02×
16Financial servicesBusiness & Career2.69×
17SparkasseBusiness & Career2.53×
18TransfermarktSports2.38×
19Netto Marken-DiscountShopping1.80×
20GermanyTravel & Leisure1.61×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Deutsche Bank audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Deutsche Bank audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER3.54×
Need for SecurityCONSERVATISM1.79×
Community OrientationOPEN1.56×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Deutsche Bank audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.55×
MindfulnessBALANCE0.62×
Price SensitivityPREMIUM0.69×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Deutsche Bank's target market in Germany?

Deutsche Bank's target market in Germany covers an estimated 6,860,824 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Deutsche Bank customers?

37.3% of the Deutsche Bank audience are female, 62.7% are male, with an average age of 44.1 years.

03

Which brands do Deutsche Bank fans like most?

Deutsche Bank fans show strongest brand affinity for Investment banking (15.3×), KfW (19.81×), and Commerzbank (6.58×) over the country average.

04

Where do Deutsche Bank fans live in Germany?

Deutsche Bank fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1.5M), Bayern (reach ~1M), and Baden-Württemberg (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Deutsche Bank fans also like?

Beyond Deutsche Bank itself, the audience over-indexes on KfW (19.81×), Commerzbank (6.58×), Tagesschau (3.27×), and Postbank (4.68×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Bank audiences in Germany

See Deutsche Bank audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Deutsche Bank. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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