Deutsche Bank Audience in United States

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Deutsche Bank has an estimated audience of 431,902 people in United States. 45.7% are female, 54.3% are male, average age 44.3. Top regions: New York, California, Florida. Top brand affinities: Merrill Lynch, Asset management, Investment management, Eli Lilly, DWS.

The average Deutsche Bank fan in United States is 44.3 years old, balanced, and lives primarily in New York. The audience is concentrated in New York, California, Florida. Top brand affinities include Merrill Lynch, Asset management, Investment management, with strongest over-indexing on Merrill Lynch (265.1× the country average). Demographically, the Deutsche Bank audience skews balanced with an average age of 44.3, and over-indexes on personality traits such as Career Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand · Subtype: Bank

Demographics of Deutsche Bank fans

Demographic split for Deutsche Bank audience in United States
MetricValue
Female45.7%
Male54.3%
Average age44.3
Estimated audience size431,902

Audience persona

The typical Deutsche Bank fan in United States is balanced, around 44.3 years old, with strong Career Orientation tendencies and a notable affinity for Merrill Lynch.

Top regions in United States

Top regions ranked by reach for Deutsche Bank in United States
RegionReachAffinity
New York70,5432.92×
California65,7951.39×
Florida41,9981.44×
Texas37,4251.01×
New Jersey21,9322×
North Carolina21,1891.63×
Illinois16,1001.12×
Pennsylvania13,9770.96×
Virginia13,4211.28×
Georgia13,3791.01×
Massachusetts13,1361.54×
Ohio9,7400.73×
Michigan9,5290.84×
Washington9,1861.06×
Arizona9,1271.04×
Tennessee7,7980.9×
Maryland7,3110.98×
Colorado6,1830.91×
Missouri6,1580.88×
Indiana6,0440.77×
Connecticut5,7551.33×
South Carolina5,4960.85×
Oregon5,1261.04×
Wisconsin4,9830.77×
Minnesota4,6750.76×
Washington, District of Columbia4,2613.28×
Alabama4,0800.68×
Oklahoma3,8010.79×
Louisiana3,7840.68×
Idaho3,5951.66×
Nevada3,5430.85×
Kentucky3,5370.65×
Utah3,2970.85×
Kansas2,4470.72×
Iowa2,3290.65×
Arkansas2,2180.62×
Mississippi1,9810.56×
Hawaii1,7430.94×
New Hampshire1,5520.91×
New Mexico1,4860.69×
Rhode Island1,3220.96×
Maine1,2540.81×
Nebraska1,2460.58×
West Virginia1,0790.54×
Delaware1,0120.85×
Montana7000.58×
Vermont6500.86×
Alaska6140.66×
North Dakota4700.53×
South Dakota4610.46×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Deutsche Bank audience
BrandAffinityCategory
Merrill Lynch265.1×Business & Career
Asset management49×Business & Career
Investment management24×Business & Career
Eli Lilly88.89×Health
DWS147.84×Business & Career
Boston Consulting Group156.23×Business & Career
Robert Forster135.03×Music & Radio
VistaJet131.65×Travel & Leisure
McKinsey & Company64.94×Business & Career
Sergio Tacchini128.69×Fashion & Accessoires
Riz Ahmed59.09×Movies & TV
King Krule118.18×Music & Radio
paul smith36.77×Fashion & Accessoires
Broker-dealer55.44×Business & Career
Aritzia12.05×Fashion & Accessoires
Cass McCombs174.93×Music & Radio
Castries67.5×Travel & Leisure
Sequoia Capital52.5×Business & Career
Frank Gehry46.29×Arts & Culture
Morgan Stanley20×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Deutsche Bank audience
TraitClusterScore
Career OrientationPOWER4.93
Early Adopter MentalityPOWER2.61
Quality AwarenessPREMIUM2.44
PatriotismCONSERVATISM2.16
IndulgenceJOY2.12
TravellingTHRILL2.01

Worldwide distribution

Worldwide audience distribution share by country for Deutsche Bank
CountryShare
Germany51.3%
Italy7.8%
Spain4.6%

See Deutsche Bank audiences in other countries

More Bank audiences in United States

Frequently asked questions

How many fans does Deutsche Bank have in United States?

Deutsche Bank has an estimated audience of 431,902 people in United States, concentrated in New York and California.

What is the gender split and age of Deutsche Bank fans?

45.7% of Deutsche Bank fans are female, 54.3% are male, with an average age of 44.3 years.

Which brands do Deutsche Bank fans like most?

Deutsche Bank fans show strongest brand affinity for Merrill Lynch (265.1×), Asset management (49×), and Investment management (24×) over the country average.

Where do Deutsche Bank fans live in United States?

Deutsche Bank fans in United States are most concentrated in New York (reach 70,543), California (reach 65,795), and Florida (reach 41,998). These three regions account for the largest share of the active audience.

What other brands do Deutsche Bank fans also like?

Beyond Deutsche Bank itself, the audience over-indexes on Asset management (49×), Investment management (24×), Eli Lilly (88.89×), and DWS (147.84×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Deutsche Bank. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.