Rascasse Audience Intelligence

Deutsche Bank Target Market in United States

A data profile of the people who buy, follow and care about Deutsche Bank in United States — modelled from more than twelve digital signal sources. Deutsche Bank has an estimated audience of 290,051 people in United States.

#60among Bank in United States#5098among Brand in United States#3022in Business & Career

The average Deutsche Bank fan in United States is 44.3 years old, balanced, and lives primarily in New York.

The audience is concentrated in New York, California, Florida.

Top brand affinities include Merrill Lynch, Asset management, Robert Forster, with strongest over-indexing on Merrill Lynch (265.1× the country average).

Demographically, the Deutsche Bank audience skews balanced with an average age of 44.3, and over-indexes on personality traits such as Career Orientation, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Deutsche Bank fan in United States is balanced, around 44.3 years old, with strong Career Orientation tendencies and a notable affinity for Merrill Lynch.

Category: Business & Career · Type: Brand · Subtype: Bank

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Deutsche Bank profile in United States.

Audience size
290K
in United States
Gender
45.7%♀
54.3% male
Age
44.3
average years
Country rank
#49205
Brand in United States
Fig. 01

Search interest · 12-month trend

+44%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Deutsche Bank

45.7% are female, 54.3% are male, average age 44.3.

Fig. 02

Gender split

45.7%
Female
54.3%
Male
Demographic split for Deutsche Bank audience in United States
MetricValue
Female45.7%
Male54.3%
Average age44.3
Estimated audience size290,051
Fig. 03

Age distribution

Ø 44.3
average years
Age distribution of the Deutsche Bank audience in United States
Age bracketShare%
16-1911%
20-2916%
30-3917%
40-4922%
50+35%
Fig. 04

Worldwide distribution

2.5%

of the worldwide Deutsche Bank audience comes from United States.

Worldwide audience distribution share by country for Deutsche Bank
CountryShare
Germany59.6%
China3.7%
Norway3.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Deutsche Bank audience in United States is strongest.

Fig. 05

Top regions by affinity

Deutsche Bank customers by region in United States
#RegionReachAffinity×
01Washington, District of Columbia~4K3.37×
02New York~60K2.56×
03New Jersey~20K1.74×
04Idaho~3K1.48×
05Massachusetts~10K1.47×
06North Carolina~20K1.43×
07Florida~40K1.31×
08California~60K1.30×
09Virginia~10K1.24×
10Connecticut~5K1.24×
11Washington~10K1.16×
12Colorado~8K1.14×
13Illinois~20K1.09×
14Alaska~1K1.09×
15Wyoming<1K1.08×
16Oregon~5K1.06×
17Georgia~10K1.05×
18Kansas~4K1.04×
19Maryland~7K1.01×
20Vermont<1K1.01×
21Rhode Island~1K0.99×
22Hawaii~2K0.98×
23New Hampshire~2K0.97×
24Maine~2K0.97×
25Arizona~8K0.96×
26Texas~30K0.93×
27Pennsylvania~10K0.93×
28Tennessee~8K0.89×
29Utah~3K0.87×
30Delaware~1K0.87×
31Michigan~10K0.86×
32South Carolina~6K0.86×
33Missouri~6K0.84×
34Nevada~4K0.84×
35Minnesota~5K0.83×
36Wisconsin~5K0.81×
37Montana<1K0.79×
38Oklahoma~4K0.76×
39New Mexico~2K0.76×
40Indiana~6K0.75×
41South Dakota<1K0.74×
42Ohio~10K0.73×
43Alabama~4K0.73×
44Iowa~3K0.73×
45Kentucky~4K0.70×
46West Virginia~1K0.69×
47Louisiana~4K0.68×
48Nebraska~1K0.68×
49Arkansas~2K0.67×
50Mississippi~2K0.67×
Fig. 06

Affinity by region

Affinity by region — Deutsche Bank, United States
0.67×1.00×3.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Deutsche Bank audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Deutsche Bank audience
#·InterestCategoryAffinity×
01Merrill LynchBusiness & Career265.10×
02Cass McCombsMusic & Radio174.93×
03Boston Consulting GroupBusiness & Career156.23×
04DWSBusiness & Career147.84×
05Robert ForsterMusic & Radio135.03×
06VistaJetTravel & Leisure131.65×
07Sergio TacchiniFashion & Accessoires128.69×
08King KruleMusic & Radio118.18×
09Eli LillyHealth88.89×
10CastriesTravel & Leisure67.50×
11McKinsey & CompanyBusiness & Career64.94×
12Riz AhmedMovies & TV59.09×
13Broker-dealerBusiness & Career55.44×
14Sequoia CapitalBusiness & Career52.50×
15Asset managementBusiness & Career49.00×
16Frank GehryArts & Culture46.29×
17paul smithFashion & Accessoires36.77×
18Investment managementBusiness & Career24.00×
19Dick CheneyPolitics & Society22.48×
20AritziaFashion & Accessoires12.05×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Deutsche Bank audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Deutsche Bank audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER19.08×
Risk AppetiteTHRILL1.71×
SustainabilityBALANCE1.63×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Deutsche Bank audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.68×
CreativityOPEN0.85×
TraditionCONSERVATISM0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Deutsche Bank's target market in United States?

Deutsche Bank's target market in United States covers an estimated 290,051 people, concentrated in New York and California.

02

What is the gender split and age of Deutsche Bank customers?

45.7% of the Deutsche Bank audience are female, 54.3% are male, with an average age of 44.3 years.

03

Which brands do Deutsche Bank fans like most?

Deutsche Bank fans show strongest brand affinity for Merrill Lynch (265.1×), Asset management (49×), and Robert Forster (135.03×) over the country average.

04

Where do Deutsche Bank fans live in United States?

Deutsche Bank fans in United States are most concentrated in New York (reach ~60K), California (reach ~60K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Deutsche Bank fans also like?

Beyond Deutsche Bank itself, the audience over-indexes on Asset management (49×), Robert Forster (135.03×), Eli Lilly (88.89×), and Dick Cheney (22.48×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Bank audiences in United States

See Deutsche Bank audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Deutsche Bank. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →