Merrill Lynch Audience in United States

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Merrill Lynch has an estimated audience of 3,064,101 people in United States. 64.0% are female, 36.0% are male, average age 38.8. Top regions: California, Florida, Texas. Top brand affinities: Charles Schwab Corporation, Yahoo! Finance, Wells Fargo, Caring.com, Morgan Stanley.

The average Merrill Lynch fan in United States is 38.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Charles Schwab Corporation, Yahoo! Finance, Wells Fargo, with strongest over-indexing on Charles Schwab Corporation (22.8× the country average). Demographically, the Merrill Lynch audience skews more female with an average age of 38.8, and over-indexes on personality traits such as Career Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand

Demographics of Merrill Lynch fans

Demographic split for Merrill Lynch audience in United States
MetricValue
Female64.0%
Male36.0%
Average age38.8
Estimated audience size3,064,101

Audience persona

The typical Merrill Lynch fan in United States is more female, around 38.8 years old, with strong Career Orientation tendencies and a notable affinity for Charles Schwab Corporation.

Top regions in United States

Top regions ranked by reach for Merrill Lynch in United States
RegionReachAffinity
California386,4621.15×
Florida292,0071.41×
Texas284,4361.08×
New York227,1571.33×
New Jersey131,8501.69×
Georgia120,6461.28×
Michigan116,4211.45×
Illinois115,7861.13×
Pennsylvania111,3921.08×
North Carolina110,5401.2×
Ohio97,3301.03×
Virginia90,2941.21×
Massachusetts81,2771.35×
Arizona63,2061.01×
Maryland60,1241.14×
Tennessee59,5320.97×
South Carolina58,0501.26×
Washington57,8500.94×
Indiana51,8300.93×
Connecticut51,8291.69×
Colorado48,7051.01×
Missouri47,0080.95×
Alabama45,9741.07×
Louisiana43,9551.11×
Arkansas34,1771.35×
Minnesota33,0270.75×
Oklahoma31,5490.93×
Kentucky29,9730.78×
Wisconsin29,6730.64×
Oregon26,7250.76×
Nevada26,1800.88×
Utah19,3410.7×
Mississippi18,8760.75×
Kansas18,0260.75×
Iowa17,1130.68×
New Mexico12,1500.79×
Delaware12,1081.43×
New Hampshire11,9230.99×
Rhode Island11,3351.16×
Maine11,3291.03×
Hawaii10,6040.81×
Washington, District of Columbia10,4221.13×
West Virginia9,7060.68×
Nebraska9,6990.63×
Idaho8,8400.58×
Alaska6,5831×
Montana6,1970.73×
Vermont4,6690.87×
South Dakota3,9630.56×
North Dakota3,1640.5×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Merrill Lynch audience
BrandAffinityCategory
Charles Schwab Corporation22.8×Business & Career
Yahoo! Finance8.3×Business & Career
Wells Fargo5.32×Business & Career
Caring.com54.23×Business & Career
Morgan Stanley16.92×Business & Career
Bank of America4.16×Business & Career
TIAA–CREF39.89×Business & Career
E-Trade9.79×Business & Career
Chase4.65×Business & Career
Week4.23×Business & Career
Goldman Sachs16.99×Business & Career
Fidelity Investments11.73×Business & Career
Citibank6.78×Business & Career
Edward Jones Investments26.49×Business & Career
TD Ameritrade21.93×Business & Career
Chase (bank)3.83×Business & Career
LPL Financial21.11×Business & Career
Stock split35.6×Business & Career
Morningstar19.07×Business & Career
American Funds22.11×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Merrill Lynch audience
TraitClusterScore
Career OrientationPOWER8.56
Quality AwarenessPREMIUM3.28
Luxury OrientationPREMIUM2.3
TravellingTHRILL2.18
PatriotismCONSERVATISM1.99
Risk AppetiteTHRILL1.91

Worldwide distribution

Worldwide audience distribution share by country for Merrill Lynch
CountryShare
United States72.1%
India3.9%
United Kingdom3.2%

See Merrill Lynch audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Merrill Lynch have in United States?

Merrill Lynch has an estimated audience of 3,064,101 people in United States, concentrated in California and Florida.

What is the gender split and age of Merrill Lynch fans?

64.0% of Merrill Lynch fans are female, 36.0% are male, with an average age of 38.8 years.

Which brands do Merrill Lynch fans like most?

Merrill Lynch fans show strongest brand affinity for Charles Schwab Corporation (22.8×), Yahoo! Finance (8.3×), and Wells Fargo (5.32×) over the country average.

Where do Merrill Lynch fans live in United States?

Merrill Lynch fans in United States are most concentrated in California (reach 386,462), Florida (reach 292,007), and Texas (reach 284,436). These three regions account for the largest share of the active audience.

What other brands do Merrill Lynch fans also like?

Beyond Merrill Lynch itself, the audience over-indexes on Yahoo! Finance (8.3×), Wells Fargo (5.32×), Caring.com (54.23×), and Morgan Stanley (16.92×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Merrill Lynch. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.