TD Ameritrade Audience in United States

TD Ameritrade logo

TD Ameritrade has an estimated audience of 1,383,094 people in United States. 40.8% are female, 59.2% are male, average age 45.9. Top regions: California, Florida, Texas. Top brand affinities: Yahoo! Finance, Charles Schwab Corporation, Merrill Lynch, E-Trade, Bank of America.

The average TD Ameritrade fan in United States is 45.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Yahoo! Finance, Charles Schwab Corporation, Merrill Lynch, with strongest over-indexing on Yahoo! Finance (10.16× the country average). Demographically, the TD Ameritrade audience skews more male with an average age of 45.9, and over-indexes on personality traits such as Risk Appetite, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand

Demographics of TD Ameritrade fans

Demographic split for TD Ameritrade audience in United States
MetricValue
Female40.8%
Male59.2%
Average age45.9
Estimated audience size1,383,094

Audience persona

The typical TD Ameritrade fan in United States is more male, around 45.9 years old, with strong Risk Appetite tendencies and a notable affinity for Yahoo! Finance.

Top regions in United States

Top regions ranked by reach for TD Ameritrade in United States
RegionReachAffinity
California226,2341.49×
Florida134,2931.43×
Texas128,6831.08×
New York110,8541.43×
New Jersey60,7861.73×
Illinois53,2541.16×
Georgia51,1361.2×
Arizona48,2421.71×
Pennsylvania46,4401×
North Carolina41,7981×
Virginia38,5621.14×
Ohio33,3360.78×
Washington32,7181.18×
Michigan32,3520.89×
Massachusetts28,0901.03×
Maryland26,2121.1×
Colorado24,9881.15×
Alabama24,3591.26×
Tennessee22,4400.81×
Missouri22,4241.01×
South Carolina19,4940.94×
Minnesota18,9700.96×
Indiana17,9080.71×
Wisconsin16,7200.8×
Connecticut15,1421.09×
Oregon14,8300.94×
Louisiana13,9590.78×
Nevada13,2050.99×
Kentucky12,5220.72×
Nebraska12,1801.76×
Oklahoma10,8280.71×
Utah10,3910.84×
Kansas10,0370.92×
Iowa9,0050.79×
Arkansas8,6590.76×
Hawaii8,2301.38×
Idaho7,5031.08×
Mississippi6,9610.61×
New Hampshire5,3800.99×
Washington, District of Columbia4,6281.11×
New Mexico4,2110.61×
Maine3,7520.76×
Alaska3,6151.22×
Rhode Island3,4970.79×
Montana3,3640.88×
Delaware3,2290.85×
West Virginia3,0840.48×
North Dakota2,1690.76×
South Dakota2,1180.66×
Vermont1,8690.77×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for TD Ameritrade audience
BrandAffinityCategory
Yahoo! Finance10.16×Business & Career
Charles Schwab Corporation10.69×Business & Career
Merrill Lynch24.11×Business & Career
E-Trade12.47×Business & Career
Bank of America4.87×Business & Career
Google Finance15.8×Business & Career
Hostelling International9.99×Travel & Leisure
Wells Fargo3.5×Business & Career
Murphy’s Law18.65×Music & Radio
Chase (bank)3.71×Business & Career
TransUnion10.23×Technology & Electronics
The UPS Store2.94×Shopping
StockTwits14.21×Business & Career
MarketWatch5.17×Business & Career
Morgan Stanley9.26×Business & Career
Goldman Sachs10.22×Business & Career
T. Rowe Price10.6×Business & Career
Fox News Channel1.55×Movies & TV
CheapOair6.9×Travel & Leisure
Capital One2×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by TD Ameritrade audience
TraitClusterScore
Risk AppetiteTHRILL3.77
Career OrientationPOWER2.44
Need for SecurityCONSERVATISM2.11
Family OrientationCONSERVATISM2.04
LGBTQ+ IdentityOPEN1.87
TravellingTHRILL1.65

Worldwide distribution

Worldwide audience distribution share by country for TD Ameritrade
CountryShare
United States70.4%
China6.1%
Canada3.0%

See TD Ameritrade audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does TD Ameritrade have in United States?

TD Ameritrade has an estimated audience of 1,383,094 people in United States, concentrated in California and Florida.

What is the gender split and age of TD Ameritrade fans?

40.8% of TD Ameritrade fans are female, 59.2% are male, with an average age of 45.9 years.

Which brands do TD Ameritrade fans like most?

TD Ameritrade fans show strongest brand affinity for Yahoo! Finance (10.16×), Charles Schwab Corporation (10.69×), and Merrill Lynch (24.11×) over the country average.

Where do TD Ameritrade fans live in United States?

TD Ameritrade fans in United States are most concentrated in California (reach 226,234), Florida (reach 134,293), and Texas (reach 128,683). These three regions account for the largest share of the active audience.

What other brands do TD Ameritrade fans also like?

Beyond TD Ameritrade itself, the audience over-indexes on Charles Schwab Corporation (10.69×), Merrill Lynch (24.11×), E-Trade (12.47×), and Bank of America (4.87×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for TD Ameritrade. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.