Rascasse Audience Intelligence

StockTwits Audience in United States

A data profile of the people who buy, follow and care about StockTwits in United States — modelled from more than twelve digital signal sources. StockTwits has an estimated audience of 1,656,903 people in United States.

#512among Website / Newspaper / Magazine in United States#1183in Business & Career

The average StockTwits fan in United States is 39.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include TIAA–CREF, Charles Schwab Corporation, Yahoo! Finance, with strongest over-indexing on TIAA–CREF (80.02× the country average).

Demographically, the StockTwits audience skews more male with an average age of 39.3, and over-indexes on personality traits such as Career Orientation, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical StockTwits fan in United States is more male, around 39.3 years old, with strong Career Orientation tendencies and a notable affinity for TIAA–CREF.

Category: Business & Career · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the StockTwits profile in United States.

Audience size
1.7M
in United States
Gender
37.2%♀
62.8% male
Age
39.3
average years
Country rank
#16468
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of StockTwits

37.2% are female, 62.8% are male, average age 39.3.

Fig. 02

Gender split

37.2%
Female
62.8%
Male
Demographic split for StockTwits audience in United States
MetricValue
Female37.2%
Male62.8%
Average age39.3
Estimated audience size1,656,903
Fig. 03

Age distribution

Ø 39.3
average years
Age distribution of the StockTwits audience in United States
Age bracketShare%
16-1923%
20-2918%
30-3918%
40-4917%
50+25%
Fig. 04

Worldwide distribution

49.9%

of the worldwide StockTwits audience comes from United States.

Worldwide audience distribution share by country for StockTwits
CountryShare
United States49.9%
Canada6.6%
China4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the StockTwits audience in United States is strongest.

Fig. 05

Top regions by affinity

StockTwits fans by region: top regions in United States
#RegionReachAffinity×
01Rhode Island~9K1.76×
02Florida~200K1.64×
03Montana~8K1.62×
04Connecticut~30K1.61×
05New Jersey~60K1.42×
06Massachusetts~50K1.42×
07New York~100K1.41×
08Michigan~60K1.31×
09Illinois~70K1.30×
10Minnesota~30K1.26×
11Delaware~6K1.24×
12Hawaii~8K1.15×
13Maine~7K1.15×
14Maryland~30K1.14×
15North Dakota~4K1.14×
16California~200K1.11×
17Virginia~40K1.08×
18Washington~40K1.08×
19Vermont~3K1.08×
20South Carolina~30K1.07×
21Oregon~20K1.05×
22Alabama~20K1.04×
23Colorado~30K1.03×
24North Carolina~50K1.01×
25Ohio~50K1.00×
26Georgia~50K1.00×
27Nevada~20K0.98×
28Pennsylvania~50K0.96×
29New Hampshire~6K0.95×
30Texas~100K0.92×
31Arizona~30K0.89×
32Indiana~30K0.85×
33Idaho~7K0.84×
34Tennessee~30K0.83×
35Louisiana~20K0.83×
36Wisconsin~20K0.82×
37Kansas~10K0.80×
38Nebraska~7K0.79×
39Missouri~20K0.76×
40Kentucky~20K0.76×
41South Dakota~3K0.76×
42Utah~10K0.71×
43Mississippi~10K0.71×
44Arkansas~10K0.71×
45New Mexico~6K0.70×
46Oklahoma~10K0.69×
47Iowa~10K0.69×
48Alaska~2K0.68×
49Washington, District of Columbia~3K0.66×
50West Virginia~4K0.56×
Fig. 06

Affinity by region

Affinity by region — StockTwits, United States
0.56×1.00×1.76×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the StockTwits audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for StockTwits audience
#·InterestCategoryAffinity×
01TIAA–CREFBusiness & Career80.02×
02PIMCOBusiness & Career61.09×
03Northern TrustBusiness & Career50.27×
04Peter SchiffMovies & TV39.86×
05InvescoBusiness & Career35.70×
06MorningstarBusiness & Career35.68×
07American FundsBusiness & Career30.61×
08T. Rowe PriceBusiness & Career25.93×
09LPL FinancialBusiness & Career25.75×
10KiplingerBusiness & Career24.97×
11The Motley FoolBusiness & Career16.55×
12Merrill LynchBusiness & Career15.18×
13Charles Schwab CorporationBusiness & Career13.10×
14E-TradeBusiness & Career10.68×
15Fidelity InvestmentsBusiness & Career9.66×
16MarketWatchBusiness & Career7.98×
17Yahoo! FinanceBusiness & Career7.25×
18The UPS StoreShopping3.76×
19Wells FargoBusiness & Career3.57×
20CNNMovies & TV3.25×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the StockTwits audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by StockTwits audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.75×
Risk AppetiteTHRILL2.62×
Need for SecurityCONSERVATISM1.58×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by StockTwits audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.89×
TraditionCONSERVATISM0.98×
Pet OwnershipJOY1.00×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does StockTwits have in United States?

StockTwits has an estimated audience of 1,656,903 people in United States, concentrated in California and Florida.

02

What is the gender split and age of StockTwits fans?

37.2% of StockTwits fans are female, 62.8% are male, with an average age of 39.3 years.

03

Which brands do StockTwits fans like most?

StockTwits fans show strongest brand affinity for TIAA–CREF (80.02×), Charles Schwab Corporation (13.1×), and Yahoo! Finance (7.25×) over the country average.

04

Where do StockTwits fans live in United States?

StockTwits fans in United States are most concentrated in California (reach ~200K), Florida (reach ~200K), and Texas (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do StockTwits fans also like?

Beyond StockTwits itself, the audience over-indexes on Charles Schwab Corporation (13.1×), Yahoo! Finance (7.25×), T. Rowe Price (25.93×), and The Motley Fool (16.55×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See StockTwits audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for StockTwits. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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