StockTwits Audience in United States

StockTwits logo

StockTwits has an estimated audience of 1,688,487 people in United States. 37.2% are female, 62.8% are male, average age 39.3. Top regions: California, Florida, New York. Top brand affinities: TIAA–CREF, Charles Schwab Corporation, Yahoo! Finance, T. Rowe Price, Morningstar.

The average StockTwits fan in United States is 39.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Florida, New York. Top brand affinities include TIAA–CREF, Charles Schwab Corporation, Yahoo! Finance, with strongest over-indexing on TIAA–CREF (80.02× the country average). Demographically, the StockTwits audience skews more male with an average age of 39.3, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Website / Newspaper / Magazine

Demographics of StockTwits fans

Demographic split for StockTwits audience in United States
MetricValue
Female37.2%
Male62.8%
Average age39.3
Estimated audience size1,688,487

Audience persona

The typical StockTwits fan in United States is more male, around 39.3 years old, with strong Risk Appetite tendencies and a notable affinity for TIAA–CREF.

Top regions in United States

Top regions ranked by reach for StockTwits in United States
RegionReachAffinity
California213,9021.15×
Florida190,4691.67×
New York145,6461.54×
Texas144,4270.99×
Illinois72,9581.3×
New Jersey61,7081.44×
Michigan59,1391.34×
North Carolina54,9891.08×
Ohio52,9091.02×
Pennsylvania51,9940.91×
Georgia50,8450.98×
Massachusetts48,6041.46×
Virginia43,4961.06×
Washington39,7231.17×
Arizona33,2220.96×
Maryland32,2761.11×
Minnesota30,5491.26×
Colorado29,6431.11×
Tennessee29,1500.86×
Indiana28,0650.91×
Connecticut27,7341.64×
South Carolina26,4041.04×
Alabama26,3201.12×
Oregon22,3921.16×
Wisconsin20,9560.82×
Missouri20,3850.75×
Louisiana18,1490.83×
Nevada16,3751×
Kentucky16,2550.77×
Oklahoma13,9290.74×
Kansas11,4230.86×
Utah11,2430.74×
Arkansas9,5420.69×
Iowa9,5130.68×
Rhode Island8,4591.57×
Mississippi8,1390.59×
Hawaii8,0771.11×
Montana7,7581.66×
Nebraska6,6000.78×
New Hampshire6,5670.99×
New Mexico5,4220.64×
Maine5,1930.86×
Idaho5,0020.59×
Delaware4,4210.95×
North Dakota3,9241.13×
Vermont3,4301.16×
Washington, District of Columbia3,2780.65×
West Virginia3,2400.41×
South Dakota2,7140.7×
Alaska2,1440.59×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for StockTwits audience
BrandAffinityCategory
TIAA–CREF80.02×Business & Career
Charles Schwab Corporation13.1×Business & Career
Yahoo! Finance7.25×Business & Career
T. Rowe Price25.93×Business & Career
Morningstar35.68×Business & Career
Peter Schiff39.86×Movies & TV
E-Trade10.68×Business & Career
Northern Trust50.27×Business & Career
American Funds30.61×Business & Career
CNN3.25×Movies & TV
PIMCO61.09×Business & Career
Wells Fargo3.57×Business & Career
LPL Financial25.75×Business & Career
MarketWatch7.98×Business & Career
Merrill Lynch15.18×Business & Career
Invesco35.7×Business & Career
The UPS Store3.76×Shopping
Kiplinger24.97×Business & Career
TD Ameritrade19.81×Business & Career
Fidelity Investments9.66×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by StockTwits audience
TraitClusterScore
Risk AppetiteTHRILL4.05
Luxury OrientationPREMIUM3.37
Early Adopter MentalityPOWER3.13
Quality AwarenessPREMIUM2.82
LGBTQ+ IdentityOPEN2.78
Design AffinityPREMIUM2.08

Worldwide distribution

Worldwide audience distribution share by country for StockTwits
CountryShare
United States50.4%
Canada6.5%
China4.5%

See StockTwits audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does StockTwits have in United States?

StockTwits has an estimated audience of 1,688,487 people in United States, concentrated in California and Florida.

What is the gender split and age of StockTwits fans?

37.2% of StockTwits fans are female, 62.8% are male, with an average age of 39.3 years.

Which brands do StockTwits fans like most?

StockTwits fans show strongest brand affinity for TIAA–CREF (80.02×), Charles Schwab Corporation (13.1×), and Yahoo! Finance (7.25×) over the country average.

Where do StockTwits fans live in United States?

StockTwits fans in United States are most concentrated in California (reach 213,902), Florida (reach 190,469), and New York (reach 145,646). These three regions account for the largest share of the active audience.

What other brands do StockTwits fans also like?

Beyond StockTwits itself, the audience over-indexes on Charles Schwab Corporation (13.1×), Yahoo! Finance (7.25×), T. Rowe Price (25.93×), and Morningstar (35.68×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for StockTwits. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.