Rascasse Audience Intelligence

Invesco Target Market in United States

A data profile of the people who buy, follow and care about Invesco in United States — modelled from more than twelve digital signal sources. Invesco has an estimated audience of 522,821 people in United States.

#3662among Brand in United States#2212in Business & Career

The average Invesco fan in United States is 45.4 years old, more male, and lives primarily in New York.

The audience is concentrated in New York, California, Texas.

Top brand affinities include TIAA–CREF, Yahoo! Finance, PIMCO, with strongest over-indexing on TIAA–CREF (170.14× the country average).

Demographically, the Invesco audience skews more male with an average age of 45.4, and over-indexes on personality traits such as Career Orientation, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Invesco fan in United States is more male, around 45.4 years old, with strong Career Orientation tendencies and a notable affinity for TIAA–CREF.

Category: Business & Career · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Invesco profile in United States.

Audience size
523K
in United States
Gender
40.3%♀
59.7% male
Age
45.4
average years
Country rank
#35684
Brand in United States
Fig. 01

Search interest · 12-month trend

+9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Invesco

40.3% are female, 59.7% are male, average age 45.4.

Fig. 02

Gender split

40.3%
Female
59.7%
Male
Demographic split for Invesco audience in United States
MetricValue
Female40.3%
Male59.7%
Average age45.4
Estimated audience size522,821
Fig. 03

Age distribution

Ø 45.4
average years
Age distribution of the Invesco audience in United States
Age bracketShare%
16-1913%
20-2912%
30-3915%
40-4918%
50+42%
Fig. 04

Worldwide distribution

47.8%

of the worldwide Invesco audience comes from United States.

Worldwide audience distribution share by country for Invesco
CountryShare
United States47.8%
India11.0%
China6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Invesco audience in United States is strongest.

Fig. 05

Top regions by affinity

Invesco customers by region in United States
#RegionReachAffinity×
01New York~70K2.32×
02Georgia~40K2.23×
03Connecticut~8K1.61×
04New Jersey~20K1.52×
05Vermont~1K1.42×
06New Hampshire~3K1.41×
07Massachusetts~10K1.38×
08Washington, District of Columbia~2K1.27×
09Illinois~20K1.26×
10Colorado~10K1.26×
11Maine~2K1.23×
12Hawaii~3K1.18×
13Rhode Island~2K1.16×
14Pennsylvania~20K1.11×
15Texas~50K1.10×
16Nebraska~3K1.10×
17Virginia~10K1.05×
18Iowa~4K1.05×
19Minnesota~8K1.02×
20North Dakota~1K1.02×
21California~60K1.01×
22Kansas~4K1.00×
23Maryland~9K0.99×
24Wisconsin~8K0.99×
25Montana~1K0.95×
26Delaware~1K0.94×
27Oregon~6K0.93×
28Florida~30K0.91×
29Ohio~10K0.90×
30Washington~9K0.90×
31South Dakota~1K0.90×
32South Carolina~7K0.89×
33North Carolina~10K0.84×
34Michigan~10K0.82×
35Arizona~9K0.81×
36Missouri~7K0.80×
37Alaska<1K0.80×
38Idaho~2K0.76×
39New Mexico~2K0.75×
40Tennessee~8K0.74×
41Utah~3K0.72×
42Louisiana~5K0.70×
43Indiana~6K0.69×
44Oklahoma~4K0.68×
45Alabama~5K0.67×
46Nevada~3K0.67×
47West Virginia~2K0.67×
48Kentucky~4K0.65×
49Mississippi~3K0.63×
50Arkansas~3K0.60×
Fig. 06

Affinity by region

Affinity by region — Invesco, United States
0.60×1.00×2.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Invesco audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Invesco audience
#·InterestCategoryAffinity×
01Phatthalung ProvinceTravel & Leisure214.25×
02PIMCOBusiness & Career178.69×
03Technical indicatorTopic171.34×
04TIAA–CREFBusiness & Career170.14×
05Investors Group FieldSports126.57×
06State Street Global AdvisorsBusiness & Career117.18×
07MorningstarBusiness & Career111.52×
08American FundsBusiness & Career68.60×
09T. Rowe PriceBusiness & Career49.80×
10LPL FinancialBusiness & Career48.71×
11Active managementBusiness & Career46.03×
12StockTwitsBusiness & Career31.80×
13KiplingerBusiness & Career31.78×
14UBSBusiness & Career27.11×
15Merrill LynchBusiness & Career21.75×
16Bond (finance)Business & Career17.15×
17Equity (finance)Business & Career15.38×
18ReutersNews14.03×
19Yahoo! FinanceBusiness & Career13.10×
20Charles Schwab CorporationBusiness & Career11.08×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Invesco audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Invesco audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER4.69×
Risk AppetiteTHRILL3.62×
Need for SecurityCONSERVATISM1.63×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Invesco audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY1.01×
Design AffinityPREMIUM1.01×
CreativityOPEN1.05×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Invesco's target market in United States?

Invesco's target market in United States covers an estimated 522,821 people, concentrated in New York and California.

02

What is the gender split and age of Invesco customers?

40.3% of the Invesco audience are female, 59.7% are male, with an average age of 45.4 years.

03

Which brands do Invesco fans like most?

Invesco fans show strongest brand affinity for TIAA–CREF (170.14×), Yahoo! Finance (13.1×), and PIMCO (178.69×) over the country average.

04

Where do Invesco fans live in United States?

Invesco fans in United States are most concentrated in New York (reach ~70K), California (reach ~60K), and Texas (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Invesco fans also like?

Beyond Invesco itself, the audience over-indexes on Yahoo! Finance (13.1×), PIMCO (178.69×), Morningstar (111.52×), and T. Rowe Price (49.8×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Invesco audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Invesco. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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