Invesco Audience in United States

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Invesco has an estimated audience of 516,298 people in United States. 40.3% are female, 59.7% are male, average age 45.4. Top regions: New York, California, Texas. Top brand affinities: TIAA–CREF, Morningstar, Yahoo! Finance, PIMCO, T. Rowe Price.

The average Invesco fan in United States is 45.4 years old, more male, and lives primarily in New York. The audience is concentrated in New York, California, Texas. Top brand affinities include TIAA–CREF, Morningstar, Yahoo! Finance, with strongest over-indexing on TIAA–CREF (170.14× the country average). Demographically, the Invesco audience skews more male with an average age of 45.4, and over-indexes on personality traits such as Career Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand

Demographics of Invesco fans

Demographic split for Invesco audience in United States
MetricValue
Female40.3%
Male59.7%
Average age45.4
Estimated audience size516,298

Audience persona

The typical Invesco fan in United States is more male, around 45.4 years old, with strong Career Orientation tendencies and a notable affinity for TIAA–CREF.

Top regions in United States

Top regions ranked by reach for Invesco in United States
RegionReachAffinity
New York65,8292.28×
California58,8001.04×
Texas48,6271.1×
Georgia39,2912.47×
Florida33,7480.97×
Illinois21,1731.23×
Pennsylvania20,3471.17×
New Jersey19,8761.51×
Massachusetts14,8451.46×
Ohio14,7140.93×
Virginia13,8811.1×
North Carolina13,4250.86×
Michigan11,6970.87×
Colorado10,7061.32×
Washington9,6240.93×
Maryland8,8401×
Arizona8,6320.82×
Connecticut8,4731.64×
Minnesota7,9141.07×
Wisconsin7,8661.01×
Tennessee7,4030.71×
Missouri6,7570.81×
Indiana6,4940.69×
South Carolina6,2990.81×
Oregon5,7480.97×
Iowa4,6111.08×
Alabama4,5480.63×
Louisiana4,5100.68×
Kansas3,8790.95×
Oklahoma3,8690.67×
Kentucky3,8460.59×
Nevada3,2700.65×
Utah3,1990.69×
Nebraska2,9361.13×
New Hampshire2,7831.37×
Hawaii2,7261.23×
Washington, District of Columbia2,2701.46×
Maine2,1601.17×
Mississippi2,1280.5×
Arkansas1,9980.47×
Idaho1,7950.69×
Rhode Island1,7751.08×
New Mexico1,5400.59×
Montana1,3330.93×
Vermont1,2391.37×
Delaware1,1810.83×
West Virginia1,0970.46×
North Dakota1,0210.96×
South Dakota9200.77×
Alaska5970.54×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Invesco audience
BrandAffinityCategory
TIAA–CREF170.14×Business & Career
Morningstar111.52×Business & Career
Yahoo! Finance13.1×Business & Career
PIMCO178.69×Business & Career
T. Rowe Price49.8×Business & Career
Phatthalung Province214.25×Travel & Leisure
American Funds68.6×Business & Career
LPL Financial48.71×Business & Career
Charles Schwab Corporation11.08×Business & Career
Technical indicator171.34×
Active management46.03×Business & Career
StockTwits31.8×Business & Career
State Street Global Advisors117.18×Business & Career
Merrill Lynch21.75×Business & Career
Equity (finance)15.38×Business & Career
Investors Group Field126.57×Sports
Reuters14.03×News
Bond (finance)17.15×Business & Career
UBS27.11×Business & Career
Kiplinger31.78×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Invesco audience
TraitClusterScore
Career OrientationPOWER2.26
Need for SecurityCONSERVATISM2.01
Quality AwarenessPREMIUM1.64
PatriotismCONSERVATISM1.58
Risk AppetiteTHRILL1.46
TravellingTHRILL1.43

Worldwide distribution

Worldwide audience distribution share by country for Invesco
CountryShare
United States48.1%
India10.3%
China6.9%

See Invesco audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Invesco have in United States?

Invesco has an estimated audience of 516,298 people in United States, concentrated in New York and California.

What is the gender split and age of Invesco fans?

40.3% of Invesco fans are female, 59.7% are male, with an average age of 45.4 years.

Which brands do Invesco fans like most?

Invesco fans show strongest brand affinity for TIAA–CREF (170.14×), Morningstar (111.52×), and Yahoo! Finance (13.1×) over the country average.

Where do Invesco fans live in United States?

Invesco fans in United States are most concentrated in New York (reach 65,829), California (reach 58,800), and Texas (reach 48,627). These three regions account for the largest share of the active audience.

What other brands do Invesco fans also like?

Beyond Invesco itself, the audience over-indexes on Morningstar (111.52×), Yahoo! Finance (13.1×), PIMCO (178.69×), and T. Rowe Price (49.8×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Invesco. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.