Rascasse Audience Intelligence

UBS Target Market in United States

A data profile of the people who buy, follow and care about UBS in United States — modelled from more than twelve digital signal sources. UBS has an estimated audience of 1,506,935 people in United States.

#20among Bank in United States#1845among Brand in United States#1242in Business & Career

The average UBS fan in United States is 46.0 years old, balanced, and lives primarily in New York.

The audience is concentrated in New York, California, Florida.

Top brand affinities include Charles Schwab Corporation, Merrill Lynch, E-Trade, with strongest over-indexing on Charles Schwab Corporation (22.95× the country average).

Demographically, the UBS audience skews balanced with an average age of 46.0, and over-indexes on personality traits such as Risk Appetite, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical UBS fan in United States is balanced, around 46.0 years old, with strong Risk Appetite tendencies and a notable affinity for Charles Schwab Corporation.

Category: Business & Career · Type: Brand · Subtype: Bank

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the UBS profile in United States.

Audience size
1.5M
in United States
Gender
45.6%♀
54.4% male
Age
46.0
average years
Country rank
#17710
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of UBS

45.6% are female, 54.4% are male, average age 46.0.

Fig. 02

Gender split

45.6%
Female
54.4%
Male
Demographic split for UBS audience in United States
MetricValue
Female45.6%
Male54.4%
Average age46.0
Estimated audience size1,506,935
Fig. 03

Age distribution

Ø 46.0
average years
Age distribution of the UBS audience in United States
Age bracketShare%
16-197%
20-2913%
30-3919%
40-4924%
50+37%
Fig. 04

Worldwide distribution

13.3%

of the worldwide UBS audience comes from United States.

Worldwide audience distribution share by country for UBS
CountryShare
Switzerland29.9%
Brazil17.5%
United States13.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the UBS audience in United States is strongest.

Fig. 05

Top regions by affinity

UBS customers by region in United States
#RegionReachAffinity×
01New York~200K2.46×
02Connecticut~30K2.28×
03New Jersey~80K2.25×
04Vermont~5K1.89×
05Massachusetts~50K1.71×
06Washington, District of Columbia~7K1.58×
07Maine~8K1.51×
08New Hampshire~8K1.44×
09Rhode Island~6K1.37×
10Tennessee~40K1.20×
11Florida~100K1.19×
12California~200K1.18×
13Ohio~50K1.18×
14Minnesota~20K1.17×
15Illinois~60K1.16×
16Colorado~30K1.16×
17Montana~5K1.11×
18Washington~30K1.06×
19Virginia~40K1.03×
20North Carolina~50K1.01×
21Oregon~20K0.99×
22Maryland~20K0.97×
23Delaware~4K0.96×
24Pennsylvania~50K0.94×
25Texas~100K0.88×
26Nebraska~7K0.88×
27Michigan~30K0.87×
28Hawaii~5K0.87×
29Arizona~30K0.85×
30South Carolina~20K0.85×
31Georgia~40K0.84×
32Idaho~6K0.84×
33Alaska~3K0.81×
34Kansas~9K0.77×
35Indiana~20K0.72×
36Wisconsin~20K0.71×
37Nevada~10K0.70×
38Kentucky~10K0.69×
39Utah~9K0.68×
40New Mexico~5K0.67×
41South Dakota~2K0.65×
42North Dakota~2K0.64×
43Iowa~8K0.62×
44Missouri~10K0.60×
45Louisiana~10K0.57×
46Arkansas~7K0.54×
47West Virginia~4K0.52×
48Alabama~10K0.51×
49Mississippi~6K0.49×
50Oklahoma~8K0.46×
Fig. 06

Affinity by region

Affinity by region — UBS, United States
0.46×1.00×2.46×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the UBS audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for UBS audience
#·InterestCategoryAffinity×
01Merrill LynchBusiness & Career53.03×
02BlackRockBusiness & Career46.78×
03Electronic trading platformBusiness & Career45.38×
04BarclaysBusiness & Career44.92×
05StockbrokerBusiness & Career40.35×
06Stock market indexBusiness & Career32.76×
07Morgan StanleyBusiness & Career29.94×
08E-TradeBusiness & Career28.24×
09StocksBusiness & Career27.94×
10CignaBusiness & Career24.43×
11AetnaBusiness & Career23.10×
12Charles Schwab CorporationBusiness & Career22.95×
13Asset managementBusiness & Career22.22×
14Brokerage firmBusiness & Career21.80×
15Trading strategyBusiness & Career20.78×
16Fidelity InvestmentsBusiness & Career19.90×
17Investment managementBusiness & Career14.25×
18Investment bankingBusiness & Career13.94×
19Financial marketBusiness & Career13.51×
20Yahoo! FinanceBusiness & Career10.76×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the UBS audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by UBS audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL5.99×
Career OrientationPOWER3.55×
Early Adopter MentalityPOWER2.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by UBS audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.82×
TraditionCONSERVATISM0.86×
IndividualismJOY0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is UBS's target market in United States?

UBS's target market in United States covers an estimated 1,506,935 people, concentrated in New York and California.

02

What is the gender split and age of UBS customers?

45.6% of the UBS audience are female, 54.4% are male, with an average age of 46.0 years.

03

Which brands do UBS fans like most?

UBS fans show strongest brand affinity for Charles Schwab Corporation (22.95×), Merrill Lynch (53.03×), and E-Trade (28.24×) over the country average.

04

Where do UBS fans live in United States?

UBS fans in United States are most concentrated in New York (reach ~200K), California (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do UBS fans also like?

Beyond UBS itself, the audience over-indexes on Merrill Lynch (53.03×), E-Trade (28.24×), Electronic trading platform (45.38×), and Barclays (44.92×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Bank audiences in United States

See UBS audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for UBS. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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