UBS Audience in United States

UBS logo

UBS has an estimated audience of 1,475,371 people in United States. 45.6% are female, 54.4% are male, average age 46.0. Top regions: New York, California, Florida. Top brand affinities: Charles Schwab Corporation, Merrill Lynch, E-Trade, Electronic trading platform, Barclays.

The average UBS fan in United States is 46.0 years old, balanced, and lives primarily in New York. The audience is concentrated in New York, California, Florida. Top brand affinities include Charles Schwab Corporation, Merrill Lynch, E-Trade, with strongest over-indexing on Charles Schwab Corporation (22.95× the country average). Demographically, the UBS audience skews balanced with an average age of 46.0, and over-indexes on personality traits such as Career Orientation, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand · Subtype: Bank

Demographics of UBS fans

Demographic split for UBS audience in United States
MetricValue
Female45.6%
Male54.4%
Average age46.0
Estimated audience size1,475,371

Audience persona

The typical UBS fan in United States is balanced, around 46.0 years old, with strong Career Orientation tendencies and a notable affinity for Charles Schwab Corporation.

Top regions in United States

Top regions ranked by reach for UBS in United States
RegionReachAffinity
New York221,1092.68×
California199,5691.23×
Florida121,6321.22×
Texas116,2420.92×
New Jersey90,6932.42×
Illinois58,5071.19×
Ohio55,8661.23×
Massachusetts52,1681.79×
Pennsylvania48,4580.98×
North Carolina47,1491.06×
Georgia40,1120.88×
Virginia39,5101.1×
Tennessee35,7391.21×
Connecticut34,0782.3×
Michigan33,4430.87×
Washington32,6811.1×
Colorado27,8431.2×
Minnesota24,8771.18×
Arizona24,6010.82×
Maryland24,2430.96×
Indiana20,3430.75×
South Carolina19,1300.86×
Oregon16,9621×
Wisconsin14,6110.66×
Missouri14,5570.61×
Kentucky12,8060.69×
Louisiana10,1630.53×
Nevada9,9440.7×
Alabama9,1450.44×
Utah8,9920.68×
New Hampshire8,5791.48×
Kansas8,4550.73×
Maine8,4171.59×
Washington, District of Columbia7,3321.65×
Oklahoma7,2250.44×
Iowa6,7530.56×
Nebraska6,2920.85×
Rhode Island5,7821.23×
Arkansas5,0890.42×
Vermont4,9231.9×
Mississippi4,8870.4×
Idaho4,8580.66×
Hawaii4,6600.73×
New Mexico4,5620.62×
Montana4,2551.04×
Delaware3,5390.87×
West Virginia2,8200.41×
Alaska1,8510.59×
South Dakota1,7970.53×
North Dakota1,7410.57×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for UBS audience
BrandAffinityCategory
Charles Schwab Corporation22.95×Business & Career
Merrill Lynch53.03×Business & Career
E-Trade28.24×Business & Career
Electronic trading platform45.38×Business & Career
Barclays44.92×Business & Career
Yahoo! Finance10.76×Business & Career
BlackRock46.78×Business & Career
Asset management22.22×Business & Career
Investment management14.25×Business & Career
Stock market index32.76×Business & Career
Stockbroker40.35×Business & Career
Morgan Stanley29.94×Business & Career
Cigna24.43×Business & Career
Financial market13.51×Business & Career
Investment banking13.94×Business & Career
Aetna23.1×Business & Career
Brokerage firm21.8×Business & Career
Stocks27.94×Business & Career
Trading strategy20.78×Business & Career
Fidelity Investments19.9×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by UBS audience
TraitClusterScore
Career OrientationPOWER3.19
SustainabilityBALANCE2.17
IndulgenceJOY1.87
Luxury OrientationPREMIUM1.47
Urban LifestyleOPEN1.44
Quality AwarenessPREMIUM1.41

Worldwide distribution

Worldwide audience distribution share by country for UBS
CountryShare
Switzerland31.4%
Brazil18.3%
United States13.2%

See UBS audiences in other countries

More Bank audiences in United States

Frequently asked questions

How many fans does UBS have in United States?

UBS has an estimated audience of 1,475,371 people in United States, concentrated in New York and California.

What is the gender split and age of UBS fans?

45.6% of UBS fans are female, 54.4% are male, with an average age of 46.0 years.

Which brands do UBS fans like most?

UBS fans show strongest brand affinity for Charles Schwab Corporation (22.95×), Merrill Lynch (53.03×), and E-Trade (28.24×) over the country average.

Where do UBS fans live in United States?

UBS fans in United States are most concentrated in New York (reach 221,109), California (reach 199,569), and Florida (reach 121,632). These three regions account for the largest share of the active audience.

What other brands do UBS fans also like?

Beyond UBS itself, the audience over-indexes on Merrill Lynch (53.03×), E-Trade (28.24×), Electronic trading platform (45.38×), and Barclays (44.92×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for UBS. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.