Morgan Stanley Audience in United States

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Morgan Stanley has an estimated audience of 3,706,113 people in United States. 58.4% are female, 41.6% are male, average age 42.2. Top regions: California, New York, Florida. Top brand affinities: Charles Schwab Corporation, Bank of America, Yahoo! Finance, Merrill Lynch, Wells Fargo.

The average Morgan Stanley fan in United States is 42.2 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include Charles Schwab Corporation, Bank of America, Yahoo! Finance, with strongest over-indexing on Charles Schwab Corporation (12.03× the country average). Demographically, the Morgan Stanley audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Career Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand · Subtype: Bank

Demographics of Morgan Stanley fans

Demographic split for Morgan Stanley audience in United States
MetricValue
Female58.4%
Male41.6%
Average age42.2
Estimated audience size3,706,113

Audience persona

The typical Morgan Stanley fan in United States is more female, around 42.2 years old, with strong Career Orientation tendencies and a notable affinity for Charles Schwab Corporation.

Top regions in United States

Top regions ranked by reach for Morgan Stanley in United States
RegionReachAffinity
California614,0291.51×
New York436,4022.11×
Florida320,0121.28×
Texas265,5320.83×
New Jersey192,2692.04×
Illinois149,1011.21×
Pennsylvania141,0581.13×
Georgia137,2141.2×
Massachusetts117,8731.61×
North Carolina110,8860.99×
Virginia107,4221.19×
Ohio104,5360.92×
Maryland102,2091.6×
Washington97,2361.31×
Michigan96,2880.99×
Arizona69,8890.92×
Connecticut62,4361.68×
Colorado60,9841.04×
Tennessee52,3160.7×
South Carolina51,7570.93×
Indiana51,1460.76×
Louisiana45,1870.95×
Wisconsin44,7610.8×
Alabama44,0090.85×
Oregon42,1890.99×
Missouri41,9730.7×
Minnesota41,1690.78×
Utah36,3711.1×
Nevada32,1670.9×
Kentucky29,9760.65×
Oklahoma26,0630.63×
Iowa19,0760.62×
Kansas18,7490.64×
Hawaii17,5631.1×
Washington, District of Columbia17,3381.56×
Arkansas17,2450.56×
Mississippi17,0110.56×
Idaho16,6810.9×
New Hampshire16,5651.13×
Maine14,1321.06×
New Mexico13,7970.74×
Rhode Island12,5181.06×
Vermont11,8561.82×
Delaware10,7951.06×
Nebraska10,6260.57×
West Virginia10,0620.58×
Montana6,5220.63×
Alaska5,3110.67×
South Dakota3,4610.4×
Wyoming3,3630.61×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Morgan Stanley audience
BrandAffinityCategory
Charles Schwab Corporation12.03×Business & Career
Bank of America7.05×Business & Career
Yahoo! Finance6.29×Business & Career
Merrill Lynch18.33×Business & Career
Wells Fargo3.46×Business & Career
Citibank6.56×Business & Career
E-Trade8.12×Business & Career
Goldman Sachs15.27×Business & Career
Chase (bank)3.81×Business & Career
Indeed.com3.24×Business & Career
AngularJS12.61×Technology & Electronics
Stack Overflow12.34×Technology & Electronics
Capital One2.53×Business & Career
Week2.94×Business & Career
Chase3.03×Business & Career
Fidelity Investments7.91×Business & Career
C Sharp (programming language)12.76×Technology & Electronics
PHP3.86×Technology & Electronics
JPMorgan Chase10.38×Business & Career
CNN1.79×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Morgan Stanley audience
TraitClusterScore
Career OrientationPOWER3.6
IndulgenceJOY1.6
Family OrientationCONSERVATISM1.6
SustainabilityBALANCE1.57
Need for SecurityCONSERVATISM1.54
TravellingTHRILL1.32

Worldwide distribution

Worldwide audience distribution share by country for Morgan Stanley
CountryShare
United States44.5%
India8.6%
United Kingdom6.2%

See Morgan Stanley audiences in other countries

More Bank audiences in United States

Frequently asked questions

How many fans does Morgan Stanley have in United States?

Morgan Stanley has an estimated audience of 3,706,113 people in United States, concentrated in California and New York.

What is the gender split and age of Morgan Stanley fans?

58.4% of Morgan Stanley fans are female, 41.6% are male, with an average age of 42.2 years.

Which brands do Morgan Stanley fans like most?

Morgan Stanley fans show strongest brand affinity for Charles Schwab Corporation (12.03×), Bank of America (7.05×), and Yahoo! Finance (6.29×) over the country average.

Where do Morgan Stanley fans live in United States?

Morgan Stanley fans in United States are most concentrated in California (reach 614,029), New York (reach 436,402), and Florida (reach 320,012). These three regions account for the largest share of the active audience.

What other brands do Morgan Stanley fans also like?

Beyond Morgan Stanley itself, the audience over-indexes on Bank of America (7.05×), Yahoo! Finance (6.29×), Merrill Lynch (18.33×), and Wells Fargo (3.46×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Morgan Stanley. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.