Rascasse Audience Intelligence

E-Trade Target Market in United States

A data profile of the people who buy, follow and care about E-Trade in United States — modelled from more than twelve digital signal sources. E-Trade has an estimated audience of 10,384,843 people in United States.

#8among Bank in United States#352among Brand in United States#341in Business & Career

The average E-Trade fan in United States is 42.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include ALEX Toys, forex trader, Charles Schwab Corporation, with strongest over-indexing on ALEX Toys (1138.08× the country average).

Demographically, the E-Trade audience skews more male with an average age of 42.9, and over-indexes on personality traits such as Career Orientation, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical E-Trade fan in United States is more male, around 42.9 years old, with strong Career Orientation tendencies and a notable affinity for ALEX Toys.

Category: Business & Career · Type: Brand · Subtype: Bank

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the E-Trade profile in United States.

Audience size
10.4M
in United States
Gender
36.4%♀
63.6% male
Age
42.9
average years
Country rank
#3445
Brand in United States
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of E-Trade

36.4% are female, 63.6% are male, average age 42.9.

Fig. 02

Gender split

36.4%
Female
63.6%
Male
Demographic split for E-Trade audience in United States
MetricValue
Female36.4%
Male63.6%
Average age42.9
Estimated audience size10,384,843
Fig. 03

Age distribution

Ø 42.9
average years
Age distribution of the E-Trade audience in United States
Age bracketShare%
16-1914%
20-2917%
30-3918%
40-4918%
50+33%
Fig. 04

Worldwide distribution

59.7%

of the worldwide E-Trade audience comes from United States.

Worldwide audience distribution share by country for E-Trade
CountryShare
United States59.7%
India7.7%
Ethiopia4.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the E-Trade audience in United States is strongest.

Fig. 05

Top regions by affinity

E-Trade customers by region in United States
#RegionReachAffinity×
01California~2M1.85×
02New Jersey~400K1.52×
03Massachusetts~300K1.45×
04Washington~300K1.41×
05Connecticut~100K1.35×
06Oregon~200K1.33×
07Colorado~200K1.30×
08New Hampshire~50K1.30×
09New York~700K1.28×
10Florida~800K1.19×
11Nevada~100K1.19×
12Vermont~20K1.18×
13Illinois~400K1.17×
14Virginia~300K1.17×
15Maryland~200K1.13×
16Arizona~200K1.12×
17Minnesota~200K1.11×
18Delaware~30K1.11×
19Idaho~50K1.10×
20Rhode Island~30K1.10×
21Hawaii~50K1.09×
22Maine~40K1.07×
23Montana~30K1.06×
24Pennsylvania~300K1.05×
25North Carolina~300K1.05×
26Georgia~300K1.00×
27Wisconsin~100K0.96×
28Utah~90K0.96×
29Texas~800K0.94×
30Washington, District of Columbia~30K0.93×
31Michigan~200K0.89×
32South Carolina~100K0.85×
33New Mexico~40K0.83×
34Alaska~20K0.83×
35Ohio~200K0.80×
36Indiana~100K0.80×
37Nebraska~40K0.78×
38Louisiana~100K0.77×
39North Dakota~20K0.76×
40Tennessee~100K0.74×
41Iowa~60K0.74×
42Missouri~100K0.73×
43Kansas~60K0.73×
44Oklahoma~70K0.68×
45Arkansas~60K0.68×
46Alabama~90K0.66×
47West Virginia~30K0.66×
48South Dakota~10K0.64×
49Kentucky~80K0.61×
50Mississippi~40K0.48×
Fig. 06

Affinity by region

Affinity by region — E-Trade, United States
0.48×1.00×1.85×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the E-Trade audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for E-Trade audience
#·InterestCategoryAffinity×
01ALEX ToysKids & Family1138.08×
02XForexBusiness & Career35.49×
03forex traderBusiness & Career28.58×
04Algorithmic tradingBusiness & Career25.24×
05Plus500Business & Career22.09×
06Forex signalsBusiness & Career21.99×
07Investment companyBusiness & Career20.95×
08NDTVMovies & TV20.84×
09Options strategiesBusiness & Career20.29×
10Forex FactoryBusiness & Career17.37×
11Forex Online TradingBusiness & Career17.07×
12MetaTrader 4Business & Career16.70×
13FXCMBusiness & Career16.66×
14Stock market indexBusiness & Career13.03×
15Charles Schwab CorporationBusiness & Career9.78×
16Trading strategyBusiness & Career8.61×
17Yahoo! SportsSports7.24×
18Yahoo! FinanceBusiness & Career3.67×
19Bank of AmericaBusiness & Career3.49×
20Singer-songwriterMusic & Radio2.85×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the E-Trade audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by E-Trade audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER3.84×
Risk AppetiteTHRILL2.28×
MindfulnessBALANCE1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by E-Trade audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.75×
CreativityOPEN0.83×
Pet OwnershipJOY0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is E-Trade's target market in United States?

E-Trade's target market in United States covers an estimated 10,384,843 people, concentrated in California and Texas.

02

What is the gender split and age of E-Trade customers?

36.4% of the E-Trade audience are female, 63.6% are male, with an average age of 42.9 years.

03

Which brands do E-Trade fans like most?

E-Trade fans show strongest brand affinity for ALEX Toys (1138.08×), forex trader (28.58×), and Charles Schwab Corporation (9.78×) over the country average.

04

Where do E-Trade fans live in United States?

E-Trade fans in United States are most concentrated in California (reach ~2M), Texas (reach ~800K), and Florida (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do E-Trade fans also like?

Beyond E-Trade itself, the audience over-indexes on forex trader (28.58×), Charles Schwab Corporation (9.78×), Algorithmic trading (25.24×), and Forex signals (21.99×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Bank audiences in United States

See E-Trade audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for E-Trade. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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