E-Trade Audience in United States

E-Trade logo

E-Trade has an estimated audience of 9,868,057 people in United States. 36.4% are female, 63.6% are male, average age 42.9. Top regions: California, Texas, Florida. Top brand affinities: ALEX Toys, forex trader, Charles Schwab Corporation, Algorithmic trading, Forex signals.

The average E-Trade fan in United States is 42.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include ALEX Toys, forex trader, Charles Schwab Corporation, with strongest over-indexing on ALEX Toys (1138.08× the country average). Demographically, the E-Trade audience skews more male with an average age of 42.9, and over-indexes on personality traits such as Career Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand · Subtype: Bank

Demographics of E-Trade fans

Demographic split for E-Trade audience in United States
MetricValue
Female36.4%
Male63.6%
Average age42.9
Estimated audience size9,868,057

Audience persona

The typical E-Trade fan in United States is more male, around 42.9 years old, with strong Career Orientation tendencies and a notable affinity for ALEX Toys.

Top regions in United States

Top regions ranked by reach for E-Trade in United States
RegionReachAffinity
California2,063,9791.9×
Texas834,3030.98×
Florida812,7241.22×
New York758,5211.38×
Illinois408,3041.24×
New Jersey386,7831.54×
Pennsylvania362,2081.09×
North Carolina323,7641.09×
Georgia321,1381.06×
Virginia293,9651.22×
Massachusetts282,3431.45×
Washington275,6151.39×
Ohio255,1900.84×
Michigan242,1530.94×
Arizona228,6581.13×
Colorado208,0011.34×
Maryland195,8461.15×
Minnesota156,2611.11×
Indiana148,0800.82×
Tennessee147,8720.75×
Oregon146,4141.29×
Wisconsin142,7130.96×
Connecticut131,3151.33×
South Carolina124,2630.84×
Missouri117,2550.74×
Nevada115,9371.21×
Louisiana92,8460.73×
Alabama89,4050.65×
Utah87,0000.98×
Oklahoma79,2530.72×
Kentucky74,1480.6×
Iowa61,9080.76×
Kansas57,6600.74×
Arkansas55,9810.69×
Idaho51,2421.04×
New Hampshire49,8031.28×
Hawaii42,8311.01×
New Mexico39,6330.8×
Mississippi39,0090.48×
Nebraska38,5080.78×
Maine36,7691.04×
Rhode Island33,9001.08×
Washington, District of Columbia29,8641.01×
Delaware29,1821.07×
West Virginia28,0750.61×
Montana25,7880.94×
Vermont18,6101.07×
Alaska15,8210.75×
South Dakota14,0390.62×
North Dakota13,6000.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for E-Trade audience
BrandAffinityCategory
ALEX Toys1138.08×Kids & Family
forex trader28.58×Business & Career
Charles Schwab Corporation9.78×Business & Career
Algorithmic trading25.24×Business & Career
Forex signals21.99×Business & Career
Indian Premier League6.63×Sports
Bank of America3.49×Business & Career
FXCM16.66×Business & Career
Forex Online Trading17.07×Business & Career
NDTV20.84×Movies & TV
XForex35.49×Business & Career
Yahoo! Finance3.67×Business & Career
Stock market index13.03×Business & Career
Investment company20.95×Business & Career
Options strategies20.29×Business & Career
Singer-songwriter2.85×Music & Radio
Forex Factory17.37×Business & Career
Yahoo! Sports7.24×Sports
Trading strategy8.61×Business & Career
MetaTrader 416.7×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by E-Trade audience
TraitClusterScore
Career OrientationPOWER2.75
Risk AppetiteTHRILL2.54
Need for SecurityCONSERVATISM1.7
Urban LifestyleOPEN1.35
Quality AwarenessPREMIUM1.28
Luxury OrientationPREMIUM1.26

Worldwide distribution

Worldwide audience distribution share by country for E-Trade
CountryShare
United States58.8%
India7.8%
Ethiopia4.3%

See E-Trade audiences in other countries

More Bank audiences in United States

Frequently asked questions

How many fans does E-Trade have in United States?

E-Trade has an estimated audience of 9,868,057 people in United States, concentrated in California and Texas.

What is the gender split and age of E-Trade fans?

36.4% of E-Trade fans are female, 63.6% are male, with an average age of 42.9 years.

Which brands do E-Trade fans like most?

E-Trade fans show strongest brand affinity for ALEX Toys (1138.08×), forex trader (28.58×), and Charles Schwab Corporation (9.78×) over the country average.

Where do E-Trade fans live in United States?

E-Trade fans in United States are most concentrated in California (reach 2,063,979), Texas (reach 834,303), and Florida (reach 812,724). These three regions account for the largest share of the active audience.

What other brands do E-Trade fans also like?

Beyond E-Trade itself, the audience over-indexes on forex trader (28.58×), Charles Schwab Corporation (9.78×), Algorithmic trading (25.24×), and Forex signals (21.99×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for E-Trade. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.