JPMorgan Chase Audience in United States

JPMorgan Chase logo

JPMorgan Chase has an estimated audience of 2,658,110 people in United States. 49.0% are female, 51.0% are male, average age 41.3. Top regions: Texas, New York, California. Top brand affinities: Citibank, Bank of America, Charles Schwab Corporation, Merrill Lynch, E-Trade.

The average JPMorgan Chase fan in United States is 41.3 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, New York, California. Top brand affinities include Citibank, Bank of America, Charles Schwab Corporation, with strongest over-indexing on Citibank (33.34× the country average). Demographically, the JPMorgan Chase audience skews balanced with an average age of 41.3, and over-indexes on personality traits such as Career Orientation, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand · Subtype: Bank

Demographics of JPMorgan Chase fans

Demographic split for JPMorgan Chase audience in United States
MetricValue
Female49.0%
Male51.0%
Average age41.3
Estimated audience size2,658,110

Audience persona

The typical JPMorgan Chase fan in United States is balanced, around 41.3 years old, with strong Career Orientation tendencies and a notable affinity for Citibank.

Top regions in United States

Top regions ranked by reach for JPMorgan Chase in United States
RegionReachAffinity
Texas536,1582.35×
New York441,1642.97×
California297,2871.02×
Florida227,6601.27×
New Jersey135,9032.01×
Illinois120,2091.36×
Ohio109,1641.33×
Pennsylvania102,9741.15×
Georgia89,7461.1×
North Carolina71,7030.9×
Virginia68,5131.06×
Massachusetts64,4741.23×
Arizona58,6241.08×
Michigan56,1970.81×
Maryland48,8741.07×
Washington43,8570.82×
Indiana42,2800.87×
Delaware40,1005.47×
Tennessee35,8780.67×
Colorado35,0670.84×
Louisiana34,4261×
Connecticut33,0141.24×
Missouri31,2900.73×
South Carolina30,1810.75×
Wisconsin27,4280.69×
Minnesota25,0230.66×
Alabama23,8010.64×
Nevada21,4200.83×
Kentucky21,3350.64×
Oklahoma21,2480.72×
Oregon20,7150.68×
Utah16,4940.69×
Mississippi14,3460.66×
Arkansas14,0530.64×
Kansas13,3240.64×
Iowa13,2000.6×
Washington, District of Columbia12,8601.61×
Nebraska7,8690.59×
Idaho7,6190.57×
New Hampshire7,5300.72×
New Mexico7,5100.56×
West Virginia7,2540.59×
Hawaii6,7960.59×
Rhode Island6,5650.78×
Maine6,0720.64×
Montana4,0400.55×
Vermont3,3570.72×
South Dakota3,0610.5×
North Dakota2,7520.5×
Alaska2,4540.43×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for JPMorgan Chase audience
BrandAffinityCategory
Citibank33.34×Business & Career
Bank of America9.26×Business & Career
Charles Schwab Corporation13.77×Business & Career
Merrill Lynch28.64×Business & Career
E-Trade15.72×Business & Career
Yahoo! Finance7.05×Business & Career
Electronic trading platform25.01×Business & Career
Barclays24.5×Business & Career
Asset management13.33×Business & Career
Investment management8.48×Business & Career
BlackRock25.01×Business & Career
Stock market index18.06×Business & Career
Stockbroker22.25×Business & Career
Wells Fargo4.1×Business & Career
Investment banking8.3×Business & Career
Brokerage firm13.48×Business & Career
Cigna14.03×Business & Career
Chase (bank)4.96×Business & Career
Morgan Stanley16.33×Business & Career
Aetna12.99×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by JPMorgan Chase audience
TraitClusterScore
Career OrientationPOWER2.45
TravellingTHRILL1.46
Risk AppetiteTHRILL1.37
Need for SecurityCONSERVATISM1.37
Quality AwarenessPREMIUM1.33
MindfulnessBALANCE1.29

Worldwide distribution

Worldwide audience distribution share by country for JPMorgan Chase
CountryShare
United States31.1%
India14.3%
Philippines7.2%

See JPMorgan Chase audiences in other countries

More Bank audiences in United States

Frequently asked questions

How many fans does JPMorgan Chase have in United States?

JPMorgan Chase has an estimated audience of 2,658,110 people in United States, concentrated in Texas and New York.

What is the gender split and age of JPMorgan Chase fans?

49.0% of JPMorgan Chase fans are female, 51.0% are male, with an average age of 41.3 years.

Which brands do JPMorgan Chase fans like most?

JPMorgan Chase fans show strongest brand affinity for Citibank (33.34×), Bank of America (9.26×), and Charles Schwab Corporation (13.77×) over the country average.

Where do JPMorgan Chase fans live in United States?

JPMorgan Chase fans in United States are most concentrated in Texas (reach 536,158), New York (reach 441,164), and California (reach 297,287). These three regions account for the largest share of the active audience.

What other brands do JPMorgan Chase fans also like?

Beyond JPMorgan Chase itself, the audience over-indexes on Bank of America (9.26×), Charles Schwab Corporation (13.77×), Merrill Lynch (28.64×), and E-Trade (15.72×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for JPMorgan Chase. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.