Rascasse Audience Intelligence

JPMorgan Chase Target Market in United States

A data profile of the people who buy, follow and care about JPMorgan Chase in United States — modelled from more than twelve digital signal sources. JPMorgan Chase has an estimated audience of 2,641,178 people in United States.

#16among Bank in United States#1155among Brand in United States#913in Business & Career

The average JPMorgan Chase fan in United States is 41.3 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, New York, California.

Top brand affinities include Citibank, Bank of America, Charles Schwab Corporation, with strongest over-indexing on Citibank (33.34× the country average).

Demographically, the JPMorgan Chase audience skews balanced with an average age of 41.3, and over-indexes on personality traits such as Risk Appetite, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical JPMorgan Chase fan in United States is balanced, around 41.3 years old, with strong Risk Appetite tendencies and a notable affinity for Citibank.

Category: Business & Career · Type: Brand · Subtype: Bank

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the JPMorgan Chase profile in United States.

Audience size
2.6M
in United States
Gender
49.0%♀
51.0% male
Age
41.3
average years
Country rank
#11426
Brand in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of JPMorgan Chase

49.0% are female, 51.0% are male, average age 41.3.

Fig. 02

Gender split

49.0%
Female
51.0%
Male
Demographic split for JPMorgan Chase audience in United States
MetricValue
Female49.0%
Male51.0%
Average age41.3
Estimated audience size2,641,178
Fig. 03

Age distribution

Ø 41.3
average years
Age distribution of the JPMorgan Chase audience in United States
Age bracketShare%
16-1915%
20-2920%
30-3919%
40-4920%
50+26%
Fig. 04

Worldwide distribution

30.5%

of the worldwide JPMorgan Chase audience comes from United States.

Worldwide audience distribution share by country for JPMorgan Chase
CountryShare
United States30.5%
India14.0%
Philippines7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the JPMorgan Chase audience in United States is strongest.

Fig. 05

Top regions by affinity

JPMorgan Chase customers by region in United States
#RegionReachAffinity×
01Delaware~40K6.12×
02New York~500K3.52×
03Texas~500K2.35×
04New Jersey~100K2.06×
05Washington, District of Columbia~10K1.61×
06Ohio~100K1.26×
07Connecticut~30K1.26×
08Illinois~100K1.23×
09Florida~200K1.17×
10Pennsylvania~100K1.13×
11Virginia~70K1.13×
12Massachusetts~60K1.11×
13Maryland~50K1.01×
14Arizona~50K0.99×
15Georgia~80K0.98×
16Louisiana~30K0.96×
17California~300K0.93×
18North Carolina~70K0.84×
19Vermont~4K0.84×
20Rhode Island~7K0.82×
21Indiana~40K0.81×
22Washington~40K0.79×
23Colorado~30K0.79×
24New Hampshire~8K0.77×
25Michigan~50K0.75×
26Missouri~30K0.72×
27Oklahoma~20K0.72×
28Nevada~20K0.72×
29South Carolina~30K0.71×
30Maine~7K0.71×
31Utah~20K0.70×
32Wisconsin~30K0.69×
33Alaska~4K0.69×
34Arkansas~10K0.67×
35Mississippi~10K0.67×
36Kansas~10K0.66×
37North Dakota~4K0.66×
38Tennessee~30K0.65×
39West Virginia~8K0.65×
40Hawaii~7K0.65×
41Montana~5K0.65×
42South Dakota~4K0.65×
43Minnesota~20K0.64×
44Alabama~20K0.64×
45Kentucky~20K0.64×
46Iowa~10K0.64×
47Oregon~20K0.63×
48Nebraska~8K0.63×
49Idaho~8K0.62×
50New Mexico~8K0.59×
Fig. 06

Affinity by region

Affinity by region — JPMorgan Chase, United States
0.59×1.00×6.12×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the JPMorgan Chase audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for JPMorgan Chase audience
#·InterestCategoryAffinity×
01CitibankBusiness & Career33.34×
02Merrill LynchBusiness & Career28.64×
03Electronic trading platformBusiness & Career25.01×
04BlackRockBusiness & Career25.01×
05BarclaysBusiness & Career24.50×
06StockbrokerBusiness & Career22.25×
07Stock market indexBusiness & Career18.06×
08Morgan StanleyBusiness & Career16.33×
09E-TradeBusiness & Career15.72×
10CignaBusiness & Career14.03×
11Charles Schwab CorporationBusiness & Career13.77×
12Brokerage firmBusiness & Career13.48×
13Asset managementBusiness & Career13.33×
14AetnaBusiness & Career12.99×
15Bank of AmericaBusiness & Career9.26×
16Investment managementBusiness & Career8.48×
17Investment bankingBusiness & Career8.30×
18Financial marketBusiness & Career7.37×
19Yahoo! FinanceBusiness & Career7.05×
20Wells FargoBusiness & Career4.10×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the JPMorgan Chase audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by JPMorgan Chase audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL4.05×
Career OrientationPOWER3.55×
Need for SecurityCONSERVATISM1.59×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by JPMorgan Chase audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.76×
CreativityOPEN0.87×
IndividualismJOY0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is JPMorgan Chase's target market in United States?

JPMorgan Chase's target market in United States covers an estimated 2,641,178 people, concentrated in Texas and New York.

02

What is the gender split and age of JPMorgan Chase customers?

49.0% of the JPMorgan Chase audience are female, 51.0% are male, with an average age of 41.3 years.

03

Which brands do JPMorgan Chase fans like most?

JPMorgan Chase fans show strongest brand affinity for Citibank (33.34×), Bank of America (9.26×), and Charles Schwab Corporation (13.77×) over the country average.

04

Where do JPMorgan Chase fans live in United States?

JPMorgan Chase fans in United States are most concentrated in Texas (reach ~500K), New York (reach ~500K), and California (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do JPMorgan Chase fans also like?

Beyond JPMorgan Chase itself, the audience over-indexes on Bank of America (9.26×), Charles Schwab Corporation (13.77×), Merrill Lynch (28.64×), and E-Trade (15.72×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for JPMorgan Chase. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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