Rascasse Audience Intelligence

Goldman Sachs Target Market in United States

A data profile of the people who buy, follow and care about Goldman Sachs in United States — modelled from more than twelve digital signal sources. Goldman Sachs has an estimated audience of 2,721,908 people in United States.

#15among Bank in United States#1136among Brand in United States#892in Business & Career

The average Goldman Sachs fan in United States is 43.6 years old, more male, and lives primarily in New York.

The audience is concentrated in New York, Texas, California.

Top brand affinities include Charles Schwab Corporation, Merrill Lynch, E-Trade, with strongest over-indexing on Charles Schwab Corporation (11.53× the country average).

Demographically, the Goldman Sachs audience skews more male with an average age of 43.6, and over-indexes on personality traits such as Risk Appetite, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Goldman Sachs fan in United States is more male, around 43.6 years old, with strong Risk Appetite tendencies and a notable affinity for Charles Schwab Corporation.

Category: Business & Career · Type: Brand · Subtype: Bank

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Goldman Sachs profile in United States.

Audience size
2.7M
in United States
Gender
33.9%♀
66.1% male
Age
43.6
average years
Country rank
#11136
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Goldman Sachs

33.9% are female, 66.1% are male, average age 43.6.

Fig. 02

Gender split

33.9%
Female
66.1%
Male
Demographic split for Goldman Sachs audience in United States
MetricValue
Female33.9%
Male66.1%
Average age43.6
Estimated audience size2,721,908
Fig. 03

Age distribution

Ø 43.6
average years
Age distribution of the Goldman Sachs audience in United States
Age bracketShare%
16-1912%
20-2918%
30-3917%
40-4919%
50+35%
Fig. 04

Worldwide distribution

31.0%

of the worldwide Goldman Sachs audience comes from United States.

Worldwide audience distribution share by country for Goldman Sachs
CountryShare
United States31.0%
India10.0%
United Kingdom9.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Goldman Sachs audience in United States is strongest.

Fig. 05

Top regions by affinity

Goldman Sachs customers by region in United States
#RegionReachAffinity×
01Utah~70K3.00×
02New York~400K2.71×
03New Jersey~200K2.16×
04Washington, District of Columbia~20K1.99×
05Texas~400K1.64×
06Massachusetts~90K1.58×
07Connecticut~40K1.54×
08Virginia~90K1.34×
09Illinois~100K1.27×
10California~400K1.21×
11Rhode Island~10K1.13×
12Florida~200K1.12×
13Delaware~9K1.12×
14Georgia~90K1.08×
15Maryland~50K1.06×
16Pennsylvania~100K1.04×
17Washington~60K1.02×
18New Hampshire~10K0.97×
19Vermont~5K0.97×
20North Carolina~80K0.93×
21Colorado~40K0.93×
22Arizona~50K0.87×
23Hawaii~10K0.83×
24Nevada~20K0.82×
25Michigan~60K0.81×
26Indiana~40K0.80×
27Minnesota~30K0.80×
28Oregon~30K0.80×
29Idaho~10K0.79×
30Missouri~30K0.78×
31Nebraska~10K0.78×
32Maine~8K0.76×
33South Carolina~30K0.75×
34Kansas~20K0.75×
35Montana~6K0.74×
36Ohio~60K0.73×
37North Dakota~4K0.72×
38Tennessee~40K0.71×
39Wisconsin~30K0.71×
40Iowa~20K0.71×
41Alabama~30K0.70×
42Louisiana~20K0.70×
43South Dakota~4K0.67×
44Alaska~4K0.67×
45Oklahoma~20K0.65×
46Arkansas~10K0.65×
47Mississippi~10K0.63×
48New Mexico~9K0.62×
49Kentucky~20K0.59×
50West Virginia~7K0.58×
Fig. 06

Affinity by region

Affinity by region — Goldman Sachs, United States
0.58×1.00×3.00×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Goldman Sachs audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Goldman Sachs audience
#·InterestCategoryAffinity×
01Merrill LynchBusiness & Career24.42×
02Electronic trading platformBusiness & Career19.58×
03BlackRockBusiness & Career19.58×
04BarclaysBusiness & Career19.19×
05StockbrokerBusiness & Career17.61×
06Morgan StanleyBusiness & Career14.81×
07Stock market indexBusiness & Career14.29×
08E-TradeBusiness & Career13.27×
09StocksBusiness & Career12.31×
10Charles Schwab CorporationBusiness & Career11.53×
11AetnaBusiness & Career10.96×
12CignaBusiness & Career10.77×
13Fidelity InvestmentsBusiness & Career10.52×
14Brokerage firmBusiness & Career10.35×
15Asset managementBusiness & Career10.23×
16Trading strategyBusiness & Career10.07×
17Investment managementBusiness & Career7.59×
18Investment bankingBusiness & Career7.43×
19Yahoo! FinanceBusiness & Career6.31×
20Financial marketBusiness & Career6.17×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Goldman Sachs audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Goldman Sachs audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL3.38×
Career OrientationPOWER2.50×
Need for SecurityCONSERVATISM1.68×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Goldman Sachs audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.67×
MindfulnessBALANCE0.82×
CreativityOPEN0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Goldman Sachs's target market in United States?

Goldman Sachs's target market in United States covers an estimated 2,721,908 people, concentrated in New York and Texas.

02

What is the gender split and age of Goldman Sachs customers?

33.9% of the Goldman Sachs audience are female, 66.1% are male, with an average age of 43.6 years.

03

Which brands do Goldman Sachs fans like most?

Goldman Sachs fans show strongest brand affinity for Charles Schwab Corporation (11.53×), Merrill Lynch (24.42×), and E-Trade (13.27×) over the country average.

04

Where do Goldman Sachs fans live in United States?

Goldman Sachs fans in United States are most concentrated in New York (reach ~400K), Texas (reach ~400K), and California (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Goldman Sachs fans also like?

Beyond Goldman Sachs itself, the audience over-indexes on Merrill Lynch (24.42×), E-Trade (13.27×), Yahoo! Finance (6.31×), and Electronic trading platform (19.58×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Goldman Sachs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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