Goldman Sachs Audience in United States

Goldman Sachs logo

Goldman Sachs has an estimated audience of 2,753,403 people in United States. 52.7% are female, 47.3% are male, average age 41.6. Top regions: New York, California, Texas. Top brand affinities: Charles Schwab Corporation, Merrill Lynch, Yahoo! Finance, E-Trade, Electronic trading platform.

The average Goldman Sachs fan in United States is 41.6 years old, balanced, and lives primarily in New York. The audience is concentrated in New York, California, Texas. Top brand affinities include Charles Schwab Corporation, Merrill Lynch, Yahoo! Finance, with strongest over-indexing on Charles Schwab Corporation (11.53× the country average). Demographically, the Goldman Sachs audience skews balanced with an average age of 41.6, and over-indexes on personality traits such as Career Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand · Subtype: Bank

Demographics of Goldman Sachs fans

Demographic split for Goldman Sachs audience in United States
MetricValue
Female52.7%
Male47.3%
Average age41.6
Estimated audience size2,753,403

Audience persona

The typical Goldman Sachs fan in United States is balanced, around 41.6 years old, with strong Career Orientation tendencies and a notable affinity for Charles Schwab Corporation.

Top regions in United States

Top regions ranked by reach for Goldman Sachs in United States
RegionReachAffinity
New York440,0452.86×
California392,9121.3×
Texas336,9201.42×
Florida211,5601.13×
New Jersey155,3352.22×
Illinois115,5571.26×
Pennsylvania101,0501.09×
Virginia97,2821.45×
Georgia95,5381.13×
Massachusetts91,0461.68×
North Carolina78,6450.95×
Ohio64,8170.76×
Utah64,1082.6×
Michigan59,4980.83×
Washington55,4021×
Arizona50,2270.89×
Maryland49,2631.04×
Connecticut43,9411.59×
Indiana41,5520.83×
Tennessee39,6040.72×
Colorado39,1970.9×
Missouri36,3890.82×
South Carolina31,1540.75×
Minnesota31,1460.79×
Wisconsin30,5370.74×
Alabama26,3810.69×
Oregon25,5700.81×
Louisiana24,7340.7×
Nevada21,8180.82×
Kentucky20,5480.6×
Oklahoma19,2680.63×
Washington, District of Columbia17,1482.07×
Iowa16,9500.75×
Kansas16,6750.77×
Arkansas13,5750.6×
Mississippi12,8660.57×
Nebraska11,5550.84×
Idaho10,4270.76×
New Hampshire10,3940.96×
Rhode Island9,7831.12×
Hawaii9,4540.8×
Delaware7,8861.04×
New Mexico7,6160.55×
Maine7,0380.71×
West Virginia6,6350.52×
Montana4,8140.63×
Vermont4,3430.9×
South Dakota3,8620.61×
North Dakota3,3730.6×
Wyoming3,0190.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Goldman Sachs audience
BrandAffinityCategory
Charles Schwab Corporation11.53×Business & Career
Merrill Lynch24.42×Business & Career
Yahoo! Finance6.31×Business & Career
E-Trade13.27×Business & Career
Electronic trading platform19.58×Business & Career
Barclays19.19×Business & Career
Investment management7.59×Business & Career
Asset management10.23×Business & Career
Investment banking7.43×Business & Career
Morgan Stanley14.81×Business & Career
BlackRock19.58×Business & Career
Aetna10.96×Business & Career
Stockbroker17.61×Business & Career
Stock market index14.29×Business & Career
Financial market6.17×Business & Career
Fidelity Investments10.52×Business & Career
Brokerage firm10.35×Business & Career
Cigna10.77×Business & Career
Trading strategy10.07×Business & Career
Stocks12.31×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Goldman Sachs audience
TraitClusterScore
Career OrientationPOWER3.71
Need for SecurityCONSERVATISM1.51
IndulgenceJOY1.32
Luxury OrientationPREMIUM1.31
Quality AwarenessPREMIUM1.29
Family OrientationCONSERVATISM1.27

Worldwide distribution

Worldwide audience distribution share by country for Goldman Sachs
CountryShare
United States31.6%
India10.4%
United Kingdom9.3%

See Goldman Sachs audiences in other countries

More Bank audiences in United States

Frequently asked questions

How many fans does Goldman Sachs have in United States?

Goldman Sachs has an estimated audience of 2,753,403 people in United States, concentrated in New York and California.

What is the gender split and age of Goldman Sachs fans?

52.7% of Goldman Sachs fans are female, 47.3% are male, with an average age of 41.6 years.

Which brands do Goldman Sachs fans like most?

Goldman Sachs fans show strongest brand affinity for Charles Schwab Corporation (11.53×), Merrill Lynch (24.42×), and Yahoo! Finance (6.31×) over the country average.

Where do Goldman Sachs fans live in United States?

Goldman Sachs fans in United States are most concentrated in New York (reach 440,045), California (reach 392,912), and Texas (reach 336,920). These three regions account for the largest share of the active audience.

What other brands do Goldman Sachs fans also like?

Beyond Goldman Sachs itself, the audience over-indexes on Merrill Lynch (24.42×), Yahoo! Finance (6.31×), E-Trade (13.27×), and Electronic trading platform (19.58×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Goldman Sachs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.