Equity (finance) Audience in United States

Equity (finance) logo

Equity (finance) has an estimated audience of 5,742,124 people in United States. 43.9% are female, 56.1% are male, average age 44.0. Top regions: California, Texas, Florida. Top brand affinities: Finnair, Capital One, CarGurus, Google Maps, Indeed.com.

The average Equity (finance) fan in United States is 44.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Finnair, Capital One, CarGurus, with strongest over-indexing on Finnair (675× the country average). Demographically, the Equity (finance) audience skews more male with an average age of 44.0, and over-indexes on personality traits such as Quality Awareness, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Equity (finance) fans

Demographic split for Equity (finance) audience in United States
MetricValue
Female43.9%
Male56.1%
Average age44.0
Estimated audience size5,742,124

Audience persona

The typical Equity (finance) fan in United States is more male, around 44.0 years old, with strong Quality Awareness tendencies and a notable affinity for Finnair.

Top regions in United States

Top regions ranked by reach for Equity (finance) in United States
RegionReachAffinity
California805,5341.28×
Texas491,6411×
Florida384,6350.99×
New York353,7981.1×
Illinois209,3161.09×
Georgia197,4371.12×
Pennsylvania186,8680.97×
North Carolina184,4781.07×
Ohio183,7301.04×
Virginia155,2351.11×
Michigan151,1841.01×
Washington143,1241.24×
New Jersey139,0260.95×
Massachusetts121,5101.07×
Maryland119,1331.21×
Tennessee112,6220.98×
Arizona109,7120.94×
Missouri103,6591.12×
Indiana102,0650.97×
Colorado89,9200.99×
Wisconsin88,3351.02×
Minnesota82,9951.01×
Louisiana78,8731.07×
South Carolina77,6830.9×
Alabama75,9080.95×
Oklahoma75,7641.19×
Oregon68,6251.04×
Kentucky62,4790.87×
Kansas58,0121.28×
Connecticut57,9981.01×
Arkansas48,9771.04×
Utah47,3610.92×
Nevada47,2680.85×
Mississippi46,7600.99×
Iowa44,4800.94×
Hawaii28,2861.15×
Nebraska25,9720.9×
New Mexico25,7370.89×
Washington, District of Columbia25,4581.48×
Idaho25,3320.88×
West Virginia21,5560.81×
New Hampshire19,5340.86×
Maine18,2590.89×
Rhode Island17,9740.98×
Delaware14,1210.89×
Montana12,6340.79×
South Dakota10,8000.81×
Alaska10,7350.87×
North Dakota10,2390.87×
Vermont9,6160.95×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Equity (finance) audience
BrandAffinityCategory
Finnair675×Travel & Leisure
Capital One13.29×Business & Career
CarGurus13.85×Cars & Mobility
Google Maps9.29×Internet & Social Media
Indeed.com9.42×Business & Career
Aaron Rodgers10.46×Sports
DeviantArt10.64×Internet & Social Media
Morgan Stanley21.82×Business & Career
Enterprise Rent-A-Car7.97×Cars & Mobility
Google News7.41×News
Bruce Willis8.97×Movies & TV
AccuWeather7.74×Home & Garden
Khan Academy9.8×Business & Career
Circle K8.21×Shopping
Diane Keaton7.17×Movies & TV
Morningstar31.2×Business & Career
StockTwits27.31×Business & Career
Demi Moore10.42×Movies & TV
Merrill Lynch19.76×Business & Career
Glassdoor15.92×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Equity (finance) audience
TraitClusterScore
Quality AwarenessPREMIUM2.61
Career OrientationPOWER1.55
Need for SecurityCONSERVATISM1.34
Family OrientationCONSERVATISM1.33
TravellingTHRILL1.29
Risk AppetiteTHRILL1.22

Worldwide distribution

Worldwide audience distribution share by country for Equity (finance)
CountryShare
United States39.9%
United Kingdom8.4%
India5.5%

See Equity (finance) audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Equity (finance) have in United States?

Equity (finance) has an estimated audience of 5,742,124 people in United States, concentrated in California and Texas.

What is the gender split and age of Equity (finance) fans?

43.9% of Equity (finance) fans are female, 56.1% are male, with an average age of 44.0 years.

Which brands do Equity (finance) fans like most?

Equity (finance) fans show strongest brand affinity for Finnair (675×), Capital One (13.29×), and CarGurus (13.85×) over the country average.

Where do Equity (finance) fans live in United States?

Equity (finance) fans in United States are most concentrated in California (reach 805,534), Texas (reach 491,641), and Florida (reach 384,635). These three regions account for the largest share of the active audience.

What other brands do Equity (finance) fans also like?

Beyond Equity (finance) itself, the audience over-indexes on Capital One (13.29×), CarGurus (13.85×), Google Maps (9.29×), and Indeed.com (9.42×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Equity (finance). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.