Rascasse Audience Intelligence

Equity (finance) Audience in United States

A data profile of the people who buy, follow and care about Equity (finance) in United States — modelled from more than twelve digital signal sources. Equity (finance) has an estimated audience of 5,742,124 people in United States.

#3450among Topic in United States#547in Business & Career

The average Equity (finance) fan in United States is 44.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Giant Food, Bath and Bodyworks, Crazy, Stupid, Love., with strongest over-indexing on Giant Food (15.38× the country average).

Demographically, the Equity (finance) audience skews more male with an average age of 44.0, and over-indexes on personality traits such as Quality Awareness, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Equity (finance) fan in United States is more male, around 44.0 years old, with strong Quality Awareness tendencies and a notable affinity for Giant Food.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Equity (finance) profile in United States.

Audience size
5.7M
in United States
Gender
43.9%♀
56.1% male
Age
44.0
average years
Country rank
#5920
Topic in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Equity (finance) fans

43.9% are female, 56.1% are male, average age 44.0.

Fig. 02

Gender split

43.9%
Female
56.1%
Male
Demographic split for Equity (finance) audience in United States
MetricValue
Female43.9%
Male56.1%
Average age44.0
Estimated audience size5,742,124
Fig. 03

Age distribution

Ø 44.0
average years
Age distribution of the Equity (finance) audience in United States
Age bracketShare%
16-1910%
20-2914%
30-3920%
40-4925%
50+30%
Fig. 04

Worldwide distribution

39.9%

of the worldwide Equity (finance) audience comes from United States.

Worldwide audience distribution share by country for Equity (finance)
CountryShare
United States39.9%
United Kingdom8.4%
India5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Equity (finance) audience in United States is strongest.

Fig. 05

Top regions by affinity

Equity (finance) fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~20K1.36×
02Kansas~60K1.29×
03California~800K1.26×
04Washington~100K1.17×
05Maryland~100K1.17×
06Louisiana~90K1.16×
07Oklahoma~70K1.16×
08Hawaii~30K1.16×
09Georgia~200K1.09×
10Missouri~100K1.09×
11Virginia~200K1.08×
12Illinois~200K1.07×
13Arkansas~50K1.07×
14New York~300K1.05×
15North Carolina~200K1.05×
16Oregon~70K1.03×
17Massachusetts~100K1.02×
18Mississippi~50K1.02×
19Ohio~200K1.01×
20Wisconsin~90K1.01×
21Vermont~10K1.00×
22Rhode Island~20K0.99×
23Texas~500K0.98×
24Michigan~100K0.98×
25Indiana~100K0.98×
26Connecticut~60K0.98×
27Minnesota~80K0.97×
28Delaware~20K0.97×
29North Dakota~10K0.97×
30Pennsylvania~200K0.95×
31New Jersey~100K0.95×
32Tennessee~100K0.95×
33Iowa~50K0.95×
34Nebraska~30K0.95×
35Alaska~10K0.95×
36Florida~400K0.94×
37Colorado~80K0.94×
38Alabama~80K0.94×
39South Dakota~10K0.92×
40South Carolina~80K0.91×
41Kentucky~70K0.91×
42Utah~50K0.91×
43New Mexico~30K0.91×
44Arizona~100K0.90×
45Idaho~30K0.90×
46Maine~20K0.89×
47New Hampshire~20K0.88×
48West Virginia~20K0.86×
49Montana~10K0.86×
50Nevada~50K0.84×
Fig. 06

Affinity by region

Affinity by region — Equity (finance), United States
0.84×1.00×1.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Equity (finance) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Equity (finance) audience
#·InterestCategoryAffinity×
01Giant FoodFood & Beverages15.38×
02Crazy, Stupid, Love.Movies & TV15.38×
03American FundsBusiness & Career15.38×
04CitigroupBusiness & Career15.38×
05T. Rowe PriceBusiness & Career10.74×
06PlatoLiterature8.76×
07Bath and BodyworksShopping6.81×
08City BankBusiness & Career4.82×
09Public StorageBusiness & Career4.69×
10Retail bankingBusiness & Career4.33×
11Sustainable energyHome & Garden3.24×
12Real propertyHome & Garden3.03×
13Home insuranceBusiness & Career2.92×
14InnovationBusiness & Career2.83×
15Renewable energyBusiness & Career2.61×
16Credit (finance)Business & Career2.30×
17Mortgage loansBusiness & Career2.00×
18Financial servicesBusiness & Career1.89×
19BankingBusiness & Career1.62×
20AirbnbTravel & Leisure1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Equity (finance) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Equity (finance) audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.53×
Career OrientationPOWER2.08×
Need for SecurityCONSERVATISM1.53×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Equity (finance) audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.74×
ExtroversionTHRILL0.78×
CreativityOPEN0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Equity (finance) have in United States?

Equity (finance) has an estimated audience of 5,742,124 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Equity (finance) fans?

43.9% of Equity (finance) fans are female, 56.1% are male, with an average age of 44.0 years.

03

Which brands do Equity (finance) fans like most?

Equity (finance) fans show strongest brand affinity for Giant Food (15.38×), Bath and Bodyworks (6.81×), and Crazy, Stupid, Love. (15.38×) over the country average.

04

Where do Equity (finance) fans live in United States?

Equity (finance) fans in United States are most concentrated in California (reach ~800K), Texas (reach ~500K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Equity (finance) fans also like?

Beyond Equity (finance) itself, the audience over-indexes on Bath and Bodyworks (6.81×), Crazy, Stupid, Love. (15.38×), City Bank (4.82×), and Real property (3.03×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Equity (finance) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Equity (finance). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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