Rascasse Audience Intelligence

Public Storage Target Market in United States

A data profile of the people who buy, follow and care about Public Storage in United States — modelled from more than twelve digital signal sources. Public Storage has an estimated audience of 9,511,895 people in United States.

#388among Brand in United States#367in Business & Career

The average Public Storage fan in United States is 45.9 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include U-Haul, PODS (company), Extra Space Storage, with strongest over-indexing on U-Haul (27.4× the country average).

Demographically, the Public Storage audience skews balanced with an average age of 45.9, and over-indexes on personality traits such as Risk Appetite, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Public Storage fan in United States is balanced, around 45.9 years old, with strong Risk Appetite tendencies and a notable affinity for U-Haul.

Category: Business & Career · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Public Storage profile in United States.

Audience size
9.5M
in United States
Gender
47.0%♀
53.0% male
Age
45.9
average years
Country rank
#3761
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Public Storage

47.0% are female, 53.0% are male, average age 45.9.

Fig. 02

Gender split

47.0%
Female
53.0%
Male
Demographic split for Public Storage audience in United States
MetricValue
Female47.0%
Male53.0%
Average age45.9
Estimated audience size9,511,895
Fig. 03

Age distribution

Ø 45.9
average years
Age distribution of the Public Storage audience in United States
Age bracketShare%
16-199%
20-2912%
30-3917%
40-4924%
50+38%
Fig. 04

Worldwide distribution

93.2%

of the worldwide Public Storage audience comes from United States.

Worldwide audience distribution share by country for Public Storage
CountryShare
United States93.2%
Canada2.9%
China1.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Public Storage audience in United States is strongest.

Fig. 05

Top regions by affinity

Public Storage customers by region in United States
#RegionReachAffinity×
01Texas~2M2.61×
02Colorado~300K2.38×
03Washington~400K2.37×
04Florida~1.5M2.26×
05Georgia~600K2.10×
06Maryland~300K2.08×
07California~2M1.96×
08Minnesota~200K1.77×
09Oregon~200K1.77×
10Nevada~200K1.75×
11South Carolina~200K1.73×
12Virginia~400K1.71×
13Hawaii~60K1.58×
14North Carolina~400K1.52×
15Arizona~300K1.46×
16Washington, District of Columbia~40K1.44×
17Illinois~400K1.37×
18Oklahoma~100K1.33×
19Kansas~90K1.25×
20Missouri~200K1.18×
21New Jersey~300K1.07×
22Tennessee~200K1.05×
23Indiana~200K1.04×
24Idaho~50K1.04×
25New York~500K0.90×
26Michigan~200K0.90×
27Ohio~200K0.81×
28Utah~70K0.81×
29Massachusetts~100K0.77×
30Delaware~20K0.76×
31Alabama~90K0.70×
32Kentucky~80K0.67×
33Nebraska~30K0.63×
34Connecticut~50K0.58×
35Pennsylvania~200K0.57×
36Louisiana~70K0.56×
37Rhode Island~20K0.56×
38Wisconsin~70K0.48×
39New Hampshire~10K0.38×
40Vermont~6K0.35×
41Mississippi~30K0.34×
42South Dakota~7K0.32×
43Alaska~6K0.32×
44North Dakota~6K0.31×
45Montana~7K0.27×
46Maine~8K0.23×
47West Virginia~10K0.22×
48New Mexico~9K0.20×
49Arkansas~10K0.19×
50Iowa~10K0.17×
Fig. 06

Affinity by region

Affinity by region — Public Storage, United States
0.17×1.00×2.61×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Public Storage audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Public Storage audience
#·InterestCategoryAffinity×
01Unbelievable factsInternet & Social Media149.07×
02Drive AngryMovies & TV108.35×
03PODS (company)Home & Garden54.92×
04World Customs OrganizationPolitics & Society39.28×
05U-HaulBusiness & Career27.40×
06The Living Room (TV series)Movies & TV23.74×
07Extra Space StorageHome & Garden17.21×
08Cold Storage (supermarket)Shopping16.73×
09Self storageHome & Garden11.53×
10Shelf (storage)Home & Garden8.99×
11Rate of returnBusiness & Career5.79×
12AssetBusiness & Career4.58×
13Yahoo! FinanceBusiness & Career4.32×
14The Washington PostNews4.01×
15Public companyBusiness & Career3.92×
16RedfinHome & Garden3.92×
17ForbesBusiness & Career3.74×
18Real estate brokerHome & Garden2.18×
19Freight transportCars & Mobility2.14×
20AutoZoneCars & Mobility1.76×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Public Storage audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Public Storage audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.75×
Career OrientationPOWER1.56×
Quality AwarenessPREMIUM1.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Public Storage audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.99×
ExtroversionTHRILL0.99×
IndulgenceJOY1.01×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Public Storage's target market in United States?

Public Storage's target market in United States covers an estimated 9,511,895 people, concentrated in Texas and California.

02

What is the gender split and age of Public Storage customers?

47.0% of the Public Storage audience are female, 53.0% are male, with an average age of 45.9 years.

03

Which brands do Public Storage fans like most?

Public Storage fans show strongest brand affinity for U-Haul (27.4×), PODS (company) (54.92×), and Extra Space Storage (17.21×) over the country average.

04

Where do Public Storage fans live in United States?

Public Storage fans in United States are most concentrated in Texas (reach ~2M), California (reach ~2M), and Florida (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Public Storage fans also like?

Beyond Public Storage itself, the audience over-indexes on PODS (company) (54.92×), Extra Space Storage (17.21×), Drive Angry (108.35×), and Unbelievable facts (149.07×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Public Storage audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Public Storage. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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