Public Storage Audience in United States

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Public Storage has an estimated audience of 9,262,927 people in United States. 47.0% are female, 53.0% are male, average age 45.9. Top regions: Texas, California, Florida. Top brand affinities: U-Haul, PODS (company), Drive Angry, Extra Space Storage, Unbelievable facts.

The average Public Storage fan in United States is 45.9 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include U-Haul, PODS (company), Drive Angry, with strongest over-indexing on U-Haul (27.4× the country average). Demographically, the Public Storage audience skews balanced with an average age of 45.9, and over-indexes on personality traits such as Urban Lifestyle, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand

Demographics of Public Storage fans

Demographic split for Public Storage audience in United States
MetricValue
Female47.0%
Male53.0%
Average age45.9
Estimated audience size9,262,927

Audience persona

The typical Public Storage fan in United States is balanced, around 45.9 years old, with strong Urban Lifestyle tendencies and a notable affinity for U-Haul.

Top regions in United States

Top regions ranked by reach for Public Storage in United States
RegionReachAffinity
Texas2,110,8652.65×
California1,965,3691.93×
Florida1,389,2762.22×
Georgia641,1632.25×
New York503,6380.97×
North Carolina438,4201.57×
Illinois410,7661.33×
Virginia387,9991.72×
Washington373,3352.01×
Maryland328,7542.06×
Colorado319,4852.19×
South Carolina256,1401.84×
Ohio238,3880.84×
Arizona233,8721.24×
Michigan226,3190.93×
New Jersey218,6390.93×
Tennessee217,6941.17×
Minnesota197,1981.49×
Indiana194,8811.15×
Missouri188,8771.26×
Pennsylvania182,8500.59×
Nevada169,8841.9×
Oregon165,2291.56×
Oklahoma144,2891.4×
Massachusetts130,0770.71×
Alabama99,7360.77×
Kansas88,8361.22×
Kentucky87,2230.75×
Wisconsin73,7490.53×
Louisiana72,7300.61×
Utah71,0600.86×
Hawaii62,0701.56×
Connecticut60,8700.66×
Washington, District of Columbia44,1351.59×
Nebraska29,5920.64×
Idaho28,9270.62×
Mississippi25,3980.33×
Delaware18,8420.74×
Rhode Island13,4880.46×
Arkansas13,2800.17×
New Hampshire12,9310.35×
Iowa10,8910.14×
New Mexico6,1280.13×
West Virginia4,4390.1×
Alaska4,3360.22×
Montana3,2320.13×
Maine2,9910.09×
North Dakota2,2110.12×
Wyoming1,9480.14×
South Dakota1,9190.09×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Public Storage audience
BrandAffinityCategory
U-Haul27.4×Business & Career
PODS (company)54.92×Home & Garden
Drive Angry108.35×Movies & TV
Extra Space Storage17.21×Home & Garden
Unbelievable facts149.07×Internet & Social Media
Self storage11.53×Home & Garden
Yahoo! Finance4.32×Business & Career
Shelf (storage)8.99×Home & Garden
Public company3.92×Business & Career
Asset4.58×Business & Career
The Washington Post4.01×News
Rate of return5.79×Business & Career
Forbes3.74×Business & Career
The Living Room (TV series)23.74×Movies & TV
Real estate broker2.18×Home & Garden
Redfin3.92×Home & Garden
Freight transport2.14×Cars & Mobility
Lowe's1.62×Shopping
AutoZone1.76×Cars & Mobility
Craigslist1.82×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Public Storage audience
TraitClusterScore
Urban LifestyleOPEN1.9
Quality AwarenessPREMIUM1.71
Need for SecurityCONSERVATISM1.68
Career OrientationPOWER1.34
Family OrientationCONSERVATISM1.27
DIY MentalityTHRILL1.24

Worldwide distribution

Worldwide audience distribution share by country for Public Storage
CountryShare
United States93.1%
Canada2.9%
China1.1%

See Public Storage audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Public Storage have in United States?

Public Storage has an estimated audience of 9,262,927 people in United States, concentrated in Texas and California.

What is the gender split and age of Public Storage fans?

47.0% of Public Storage fans are female, 53.0% are male, with an average age of 45.9 years.

Which brands do Public Storage fans like most?

Public Storage fans show strongest brand affinity for U-Haul (27.4×), PODS (company) (54.92×), and Drive Angry (108.35×) over the country average.

Where do Public Storage fans live in United States?

Public Storage fans in United States are most concentrated in Texas (reach 2,110,865), California (reach 1,965,369), and Florida (reach 1,389,276). These three regions account for the largest share of the active audience.

What other brands do Public Storage fans also like?

Beyond Public Storage itself, the audience over-indexes on PODS (company) (54.92×), Drive Angry (108.35×), Extra Space Storage (17.21×), and Unbelievable facts (149.07×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Public Storage. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.