Forbes Audience in United States

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Forbes has an estimated audience of 19,460,903 people in United States. 50.8% are female, 49.2% are male, average age 41.0. Top regions: California, New York, Texas. Top brand affinities: Google Drive, Google Docs, LabCorp, Yahoo! Finance, Animal Liberation Orchestra.

The average Forbes fan in United States is 41.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Google Drive, Google Docs, LabCorp, with strongest over-indexing on Google Drive (2.15× the country average). Demographically, the Forbes audience skews balanced with an average age of 41.0, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Website / Newspaper / Magazine · Subtype: Business news

Demographics of Forbes fans

Demographic split for Forbes audience in United States
MetricValue
Female50.8%
Male49.2%
Average age41.0
Estimated audience size19,460,903

Audience persona

The typical Forbes fan in United States is balanced, around 41.0 years old, with strong Risk Appetite tendencies and a notable affinity for Google Drive.

Top regions in United States

Top regions ranked by reach for Forbes in United States
RegionReachAffinity
California2,563,9471.2×
New York1,665,9411.53×
Texas1,625,4290.97×
Florida1,521,6751.15×
Pennsylvania734,8771.12×
Illinois689,2701.06×
Georgia642,4151.07×
New Jersey595,1971.2×
Virginia574,8041.21×
North Carolina561,9190.96×
Ohio496,0440.83×
Massachusetts490,0301.28×
Michigan452,2040.89×
Washington431,7601.11×
Maryland364,2461.09×
Tennessee340,7490.87×
Colorado340,7271.11×
Arizona322,2760.81×
Indiana294,3090.83×
South Carolina282,7310.97×
Minnesota279,7051×
Wisconsin269,8780.92×
Missouri267,9270.85×
Oregon251,5931.13×
Connecticut241,2271.24×
Louisiana221,4000.88×
Kentucky207,6330.85×
Alabama200,9790.74×
Iowa188,8241.18×
Oklahoma164,9370.76×
Nevada162,4220.86×
Utah161,8920.93×
Kansas152,0180.99×
Washington, District of Columbia125,6412.15×
Arkansas121,8060.76×
Mississippi111,3850.69×
Nebraska93,2110.96×
Rhode Island89,2131.44×
Idaho80,0120.82×
Hawaii77,7450.93×
New Hampshire77,3411.01×
New Mexico71,9290.74×
Maine70,5841.01×
West Virginia63,2850.7×
Montana52,4670.97×
Delaware40,8540.76×
South Dakota39,2050.87×
Vermont38,7211.13×
Alaska36,6630.88×
North Dakota31,7810.79×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Forbes audience
BrandAffinityCategory
Google Drive2.15×Technology & Electronics
Google Docs2.04×Internet & Social Media
LabCorp2.52×Health
Yahoo! Finance1.84×Business & Career
Animal Liberation Orchestra1.79×Music & Radio
Google Calendar2.26×Internet & Social Media
Ana de Armas2.17×Movies & TV
Google News1.63×News
Homo sapiens1.58×Kids & Family
Gemini1.51×Technology & Electronics
Savannah Guthrie1.54×Movies & TV
Retirement1.68×Business & Career
CNBC1.7×Movies & TV
Slack (software)2.77×Technology & Electronics
Beyin1.57×Health
Polymarket1.73×Business & Career
MapQuest3×Internet & Social Media
Jesse Jackson2.23×Politics & Society
Drudge Report1.53×Sports
Matthew Rhys3.3×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Forbes audience
TraitClusterScore
Risk AppetiteTHRILL3.17
Luxury OrientationPREMIUM1.59
Early Adopter MentalityPOWER1.44
Career OrientationPOWER1.39
Design AffinityPREMIUM1.25
SustainabilityBALANCE1.24

Worldwide distribution

Worldwide audience distribution share by country for Forbes
CountryShare
United States40.6%
India4.3%
United Kingdom4.2%

See Forbes audiences in other countries

More Business news audiences in United States

Frequently asked questions

How many fans does Forbes have in United States?

Forbes has an estimated audience of 19,460,903 people in United States, concentrated in California and New York.

What is the gender split and age of Forbes fans?

50.8% of Forbes fans are female, 49.2% are male, with an average age of 41.0 years.

Which brands do Forbes fans like most?

Forbes fans show strongest brand affinity for Google Drive (2.15×), Google Docs (2.04×), and LabCorp (2.52×) over the country average.

Where do Forbes fans live in United States?

Forbes fans in United States are most concentrated in California (reach 2,563,947), New York (reach 1,665,941), and Texas (reach 1,625,429). These three regions account for the largest share of the active audience.

What other brands do Forbes fans also like?

Beyond Forbes itself, the audience over-indexes on Google Docs (2.04×), LabCorp (2.52×), Yahoo! Finance (1.84×), and Animal Liberation Orchestra (1.79×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Forbes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.