The Economist Audience in United States

The Economist logo

The Economist has an estimated audience of 8,988,510 people in United States. 50.9% are female, 49.1% are male, average age 40.1. Top regions: California, New York, Texas. Top brand affinities: Burger King, Chipotle Mexican Grill, WSJ., Bank of America, Reddit.

The average The Economist fan in United States is 40.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Burger King, Chipotle Mexican Grill, WSJ., with strongest over-indexing on Burger King (4.37× the country average). Demographically, the The Economist audience skews balanced with an average age of 40.1, and over-indexes on personality traits such as Convenience Orientation, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Website / Newspaper / Magazine · Subtype: Business news

Demographics of The Economist fans

Demographic split for The Economist audience in United States
MetricValue
Female50.9%
Male49.1%
Average age40.1
Estimated audience size8,988,510

Audience persona

The typical The Economist fan in United States is balanced, around 40.1 years old, with strong Convenience Orientation tendencies and a notable affinity for Burger King.

Top regions in United States

Top regions ranked by reach for The Economist in United States
RegionReachAffinity
California1,425,4951.44×
New York948,3081.89×
Texas620,3820.8×
Florida515,4100.85×
Illinois370,3891.24×
Virginia346,9121.58×
Massachusetts345,4581.95×
Pennsylvania297,9320.98×
Washington262,5991.46×
New Jersey251,1711.1×
North Carolina240,6600.89×
Georgia226,4040.82×
Colorado204,2981.44×
Maryland189,7691.23×
Ohio180,3800.65×
Washington, District of Columbia163,4316.05×
Michigan159,0680.68×
Arizona137,2920.75×
Oregon130,0141.26×
Minnesota122,4190.95×
Connecticut122,3781.36×
Wisconsin118,0950.87×
Indiana108,1520.66×
Tennessee103,6180.57×
Missouri99,3150.69×
Utah84,0421.04×
South Carolina80,2380.59×
Nevada60,9960.7×
Kentucky56,8310.5×
Louisiana54,4310.47×
Alabama53,4660.43×
Oklahoma50,2490.5×
Kansas45,5250.64×
Hawaii45,1771.17×
Idaho42,1370.93×
New Hampshire39,1831.11×
Iowa38,2390.52×
New Mexico38,1690.85×
Maine35,7471.11×
Rhode Island34,9261.22×
Arkansas32,9420.44×
Nebraska29,1260.65×
Mississippi24,9540.34×
Vermont23,6541.5×
Montana22,1920.89×
Delaware18,8620.76×
West Virginia16,0760.38×
Alaska14,6980.76×
South Dakota8,4310.41×
North Dakota7,6460.41×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Economist audience
BrandAffinityCategory
Burger King4.37×Food & Beverages
Chipotle Mexican Grill4.74×Food & Beverages
WSJ.8.3×Business & Career
Bank of America2.33×Business & Career
Reddit2.12×Internet & Social Media
White Castle (restaurant)5.96×Food & Beverages
French fries3.26×Food & Beverages
Taco Bell1.76×Food & Beverages
Small business software9.54×Business & Career
Pizza Hut1.73×Food & Beverages
Ronald McDonald6.32×Food & Beverages
Dollar General1.55×Shopping
Chick-fil-A1.56×Food & Beverages
Aldi1.54×Shopping
Subway1.63×Food & Beverages
McDonald's3.12×Food & Beverages
Google News1.99×News
MarketWatch3×Business & Career
StockTwits7.95×Business & Career
Job1.73×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Economist audience
TraitClusterScore
Convenience OrientationPREMIUM2.22
Career OrientationPOWER1.84
IndulgenceJOY1.69
Social Media UsageJOY1.23
Urban LifestyleOPEN1.14
Family OrientationCONSERVATISM1.11

Worldwide distribution

Worldwide audience distribution share by country for The Economist
CountryShare
United States30.5%
United Kingdom8.3%
Germany4.7%

See The Economist audiences in other countries

More Business news audiences in United States

Frequently asked questions

How many fans does The Economist have in United States?

The Economist has an estimated audience of 8,988,510 people in United States, concentrated in California and New York.

What is the gender split and age of The Economist fans?

50.9% of The Economist fans are female, 49.1% are male, with an average age of 40.1 years.

Which brands do The Economist fans like most?

The Economist fans show strongest brand affinity for Burger King (4.37×), Chipotle Mexican Grill (4.74×), and WSJ. (8.3×) over the country average.

Where do The Economist fans live in United States?

The Economist fans in United States are most concentrated in California (reach 1,425,495), New York (reach 948,308), and Texas (reach 620,382). These three regions account for the largest share of the active audience.

What other brands do The Economist fans also like?

Beyond The Economist itself, the audience over-indexes on Chipotle Mexican Grill (4.74×), WSJ. (8.3×), Bank of America (2.33×), and Reddit (2.12×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Economist. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.