Rascasse Audience Intelligence

French fries Audience in United States

A data profile of the people who buy, follow and care about French fries in United States — modelled from more than twelve digital signal sources. French fries has an estimated audience of 20,044,459 people in United States.

#10among Dish in United States#1132among Topic in United States#142in Food & Beverages

The average French fries fan in United States is 37.1 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Popeyes Louisiana Kitchen, Culver's, Burger King, with strongest over-indexing on Popeyes Louisiana Kitchen (5.08× the country average).

Demographically, the French fries audience skews balanced with an average age of 37.1, and over-indexes on personality traits such as Price Sensitivity, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical French fries fan in United States is balanced, around 37.1 years old, with strong Price Sensitivity tendencies and a notable affinity for Popeyes Louisiana Kitchen.

Category: Food & Beverages · Type: Topic · Subtype: Dish

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the French fries profile in United States.

Audience size
20M
in United States
Gender
53.1%♀
46.9% male
Age
37.1
average years
Country rank
#1649
Topic in United States
Fig. 01

Search interest · 12-month trend

+8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of French fries fans

53.1% are female, 46.9% are male, average age 37.1.

Fig. 02

Gender split

53.1%
Female
46.9%
Male
Demographic split for French fries audience in United States
MetricValue
Female53.1%
Male46.9%
Average age37.1
Estimated audience size20,044,459
Fig. 03

Age distribution

Ø 37.1
average years
Age distribution of the French fries audience in United States
Age bracketShare%
16-1926%
20-2920%
30-3918%
40-4918%
50+18%
Fig. 04

Worldwide distribution

21.4%

of the worldwide French fries audience comes from United States.

Worldwide audience distribution share by country for French fries
CountryShare
United States21.4%
Brazil5.8%
Japan5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the French fries audience in United States is strongest.

Fig. 05

Top regions by affinity

French fries fans by region: top regions in United States
#RegionReachAffinity×
01New Jersey~700K1.34×
02New York~1.5M1.31×
03Hawaii~100K1.28×
04Pennsylvania~800K1.25×
05Massachusetts~500K1.19×
06Connecticut~200K1.16×
07Delaware~60K1.13×
08California~2.5M1.12×
09Maryland~400K1.11×
10Georgia~700K1.10×
11Washington~400K1.09×
12North Carolina~600K1.07×
13Virginia~500K1.06×
14Louisiana~300K1.04×
15Maine~70K1.03×
16Texas~2M1.02×
17South Carolina~300K1.02×
18Nebraska~100K1.02×
19Washington, District of Columbia~60K1.02×
20Arizona~400K1.01×
21Indiana~400K1.01×
22Nevada~200K1.01×
23Rhode Island~60K1.00×
24Florida~1.5M0.98×
25Ohio~600K0.98×
26Michigan~500K0.98×
27Oregon~200K0.98×
28New Hampshire~80K0.98×
29Vermont~30K0.98×
30Illinois~600K0.97×
31Utah~200K0.97×
32Mississippi~200K0.96×
33Kansas~200K0.96×
34Idaho~100K0.96×
35Missouri~300K0.95×
36Kentucky~200K0.94×
37Minnesota~300K0.93×
38Arkansas~200K0.93×
39Wisconsin~300K0.92×
40North Dakota~40K0.92×
41West Virginia~80K0.91×
42Alabama~300K0.90×
43Oklahoma~200K0.90×
44South Dakota~40K0.90×
45New Mexico~90K0.89×
46Iowa~100K0.88×
47Alaska~40K0.88×
48Colorado~300K0.87×
49Tennessee~300K0.86×
50Montana~40K0.80×
Fig. 06

Affinity by region

Affinity by region — French fries, United States
0.80×1.00×1.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the French fries audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for French fries audience
#·InterestCategoryAffinity×
01Del TacoFood & Beverages5.46×
02Popeyes Louisiana KitchenFood & Beverages5.08×
03White Castle (restaurant)Food & Beverages4.63×
04Five GuysFood & Beverages3.99×
05Culver'sFood & Beverages3.78×
06Jack in the BoxFood & Beverages3.58×
07QuikTripShopping2.83×
08Burger KingFood & Beverages2.71×
09WhataburgerFood & Beverages2.57×
10KFCFood & Beverages2.36×
11Buffalo Wild WingsFood & Beverages2.24×
12Texas RoadhouseFood & Beverages2.13×
13WingstopFood & Beverages1.97×
14DoordashFood & Beverages1.93×
15Chick-fil-AFood & Beverages1.91×
16Taco BellFood & Beverages1.88×
17Wendy'sFood & Beverages1.85×
18SubwayFood & Beverages1.80×
19McDonald'sFood & Beverages1.76×
20Google DocsInternet & Social Media1.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the French fries audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by French fries audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.39×
Early Adopter MentalityPOWER1.28×
Family OrientationCONSERVATISM1.19×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by French fries audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.75×
MindfulnessBALANCE0.79×
TravellingTHRILL0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does French fries have in United States?

French fries has an estimated audience of 20,044,459 people in United States, concentrated in California and Texas.

02

What is the gender split and age of French fries fans?

53.1% of French fries fans are female, 46.9% are male, with an average age of 37.1 years.

03

Which brands do French fries fans like most?

French fries fans show strongest brand affinity for Popeyes Louisiana Kitchen (5.08×), Culver's (3.78×), and Burger King (2.71×) over the country average.

04

Where do French fries fans live in United States?

French fries fans in United States are most concentrated in California (reach ~2.5M), Texas (reach ~2M), and New York (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do French fries fans also like?

Beyond French fries itself, the audience over-indexes on Culver's (3.78×), Burger King (2.71×), Five Guys (3.99×), and Jack in the Box (3.58×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for French fries. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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