French fries Audience in United States

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French fries has an estimated audience of 20,044,459 people in United States. 53.1% are female, 46.9% are male, average age 37.1. Top regions: California, Texas, New York. Top brand affinities: Popeyes Louisiana Kitchen, Burger King, Five Guys, Jack in the Box, Texas Roadhouse.

The average French fries fan in United States is 37.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Popeyes Louisiana Kitchen, Burger King, Five Guys, with strongest over-indexing on Popeyes Louisiana Kitchen (5.08× the country average). Demographically, the French fries audience skews balanced with an average age of 37.1, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Dish

Demographics of French fries fans

Demographic split for French fries audience in United States
MetricValue
Female53.1%
Male46.9%
Average age37.1
Estimated audience size20,044,459

Audience persona

The typical French fries fan in United States is balanced, around 37.1 years old, with strong Risk Appetite tendencies and a notable affinity for Popeyes Louisiana Kitchen.

Top regions in United States

Top regions ranked by reach for French fries in United States
RegionReachAffinity
California2,547,2471.16×
Texas1,787,1741.04×
New York1,521,1681.36×
Florida1,441,7531.06×
Pennsylvania816,7531.21×
Georgia694,2931.12×
North Carolina680,1121.13×
Ohio657,5751.06×
New Jersey642,7541.26×
Illinois638,3870.96×
Michigan549,6101.05×
Virginia518,3511.06×
Massachusetts457,4531.16×
Washington455,0041.13×
Arizona416,4621.02×
Maryland396,1541.15×
Indiana386,1771.05×
Tennessee382,6520.95×
Missouri311,9540.97×
South Carolina310,5061.03×
Colorado292,1880.92×
Louisiana275,0811.06×
Wisconsin272,5260.9×
Minnesota265,3610.92×
Alabama259,5340.93×
Oregon237,3271.03×
Kentucky236,2060.94×
Connecticut235,8661.17×
Oklahoma210,2110.94×
Nevada208,9601.08×
Utah173,3030.97×
Mississippi160,7590.97×
Arkansas157,5320.95×
Kansas148,5580.94×
Iowa143,3980.87×
Hawaii107,8971.25×
Idaho98,0080.97×
Nebraska92,1590.92×
West Virginia84,9440.91×
New Mexico84,5660.84×
New Hampshire72,3720.92×
Maine72,1391×
Washington, District of Columbia65,3031.08×
Rhode Island61,6080.97×
Delaware58,0541.05×
Montana39,0420.7×
South Dakota35,8900.77×
North Dakota32,8510.8×
Alaska31,3320.73×
Vermont30,7500.87×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for French fries audience
BrandAffinityCategory
Popeyes Louisiana Kitchen5.08×Food & Beverages
Burger King2.71×Food & Beverages
Five Guys3.99×Food & Beverages
Jack in the Box3.58×Food & Beverages
Texas Roadhouse2.13×Food & Beverages
Chick-fil-A1.91×Food & Beverages
Taco Bell1.88×Food & Beverages
Del Taco5.46×Food & Beverages
Buffalo Wild Wings2.24×Food & Beverages
KFC2.36×Food & Beverages
Wingstop1.97×Food & Beverages
Subway1.8×Food & Beverages
QuikTrip2.83×Shopping
Whataburger2.57×Food & Beverages
Google Docs1.65×Internet & Social Media
White Castle (restaurant)4.63×Food & Beverages
Doordash1.93×Food & Beverages
NBA playoffs1.96×Sports
LongHorn Steakhouse2.45×Food & Beverages
7-Eleven1.93×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by French fries audience
TraitClusterScore
Risk AppetiteTHRILL2.03
Luxury OrientationPREMIUM1.82
ExtroversionTHRILL1.47
IndulgenceJOY1.32
Convenience OrientationPREMIUM1.24
Social Media UsageJOY1.15

Worldwide distribution

Worldwide audience distribution share by country for French fries
CountryShare
United States21.4%
Brazil5.8%
Japan5.1%

See French fries audiences in other countries

More Dish audiences in United States

Frequently asked questions

How many fans does French fries have in United States?

French fries has an estimated audience of 20,044,459 people in United States, concentrated in California and Texas.

What is the gender split and age of French fries fans?

53.1% of French fries fans are female, 46.9% are male, with an average age of 37.1 years.

Which brands do French fries fans like most?

French fries fans show strongest brand affinity for Popeyes Louisiana Kitchen (5.08×), Burger King (2.71×), and Five Guys (3.99×) over the country average.

Where do French fries fans live in United States?

French fries fans in United States are most concentrated in California (reach 2,547,247), Texas (reach 1,787,174), and New York (reach 1,521,168). These three regions account for the largest share of the active audience.

What other brands do French fries fans also like?

Beyond French fries itself, the audience over-indexes on Burger King (2.71×), Five Guys (3.99×), Jack in the Box (3.58×), and Texas Roadhouse (2.13×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for French fries. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.