Rascasse Audience Intelligence

Hamburger Audience in United States

A data profile of the people who buy, follow and care about Hamburger in United States — modelled from more than twelve digital signal sources. Hamburger has an estimated audience of 29,930,736 people in United States.

#5among Dish in United States#642among Topic in United States#91in Food & Beverages

The average Hamburger fan in United States is 38.6 years old, balanced, and lives primarily in New York.

The audience is concentrated in New York, California, Texas.

Top brand affinities include Popeyes Louisiana Kitchen, Burger King, Texas Roadhouse, with strongest over-indexing on Popeyes Louisiana Kitchen (2.5× the country average).

Demographically, the Hamburger audience skews balanced with an average age of 38.6, and over-indexes on personality traits such as Early Adopter Mentality, Social Media Usage.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hamburger fan in United States is balanced, around 38.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Popeyes Louisiana Kitchen.

Category: Food & Beverages · Type: Topic · Subtype: Dish

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hamburger profile in United States.

Audience size
29.9M
in United States
Gender
53.2%♀
46.8% male
Age
38.6
average years
Country rank
#928
Topic in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hamburger fans

53.2% are female, 46.8% are male, average age 38.6.

Fig. 02

Gender split

53.2%
Female
46.8%
Male
Demographic split for Hamburger audience in United States
MetricValue
Female53.2%
Male46.8%
Average age38.6
Estimated audience size29,930,736
Fig. 03

Age distribution

Ø 38.6
average years
Age distribution of the Hamburger audience in United States
Age bracketShare%
16-1922%
20-2920%
30-3919%
40-4920%
50+20%
Fig. 04

Worldwide distribution

21.3%

of the worldwide Hamburger audience comes from United States.

Worldwide audience distribution share by country for Hamburger
CountryShare
United States21.3%
Brazil8.3%
Japan6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hamburger audience in United States is strongest.

Fig. 05

Top regions by affinity

Hamburger fans by region: top regions in United States
#RegionReachAffinity×
01New York~5.5M3.39×
02Hawaii~200K1.67×
03Utah~400K1.37×
04Washington~800K1.27×
05Texas~3M1.23×
06Idaho~200K1.23×
07California~4M1.20×
08Nevada~300K1.19×
09Arizona~700K1.17×
10Colorado~500K1.17×
11Oregon~400K1.14×
12Oklahoma~400K1.13×
13New Mexico~200K1.12×
14Indiana~600K1.11×
15Kansas~300K1.10×
16Wyoming~50K1.07×
17New Jersey~800K1.06×
18Louisiana~400K1.05×
19Missouri~500K1.02×
20South Carolina~500K1.02×
21Arkansas~200K1.00×
22Michigan~800K0.99×
23Alabama~400K0.99×
24Washington, District of Columbia~90K0.98×
25Georgia~900K0.97×
26Florida~2M0.96×
27Tennessee~600K0.95×
28North Carolina~800K0.94×
29Kentucky~400K0.94×
30Nebraska~100K0.94×
31Mississippi~200K0.93×
32Montana~80K0.93×
33Ohio~800K0.90×
34Alaska~60K0.90×
35Illinois~900K0.89×
36Virginia~600K0.88×
37Wisconsin~400K0.88×
38South Dakota~60K0.88×
39West Virginia~100K0.83×
40Connecticut~200K0.81×
41Iowa~200K0.81×
42North Dakota~50K0.81×
43Minnesota~300K0.79×
44Pennsylvania~800K0.77×
45Maryland~400K0.76×
46Delaware~60K0.76×
47Maine~80K0.74×
48Massachusetts~400K0.73×
49New Hampshire~80K0.69×
50Rhode Island~70K0.69×
Fig. 06

Affinity by region

Affinity by region — Hamburger, United States
0.69×1.00×3.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hamburger audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hamburger audience
#·InterestCategoryAffinity×
01Del TacoFood & Beverages3.47×
02Carl's Jr.Food & Beverages3.09×
03Popeyes Louisiana KitchenFood & Beverages2.50×
04Jack in the BoxFood & Beverages2.34×
05Culver'sFood & Beverages2.22×
06Five GuysFood & Beverages2.20×
07WhataburgerFood & Beverages2.08×
08Crossover (automobile)Cars & Mobility2.01×
09Long hairBeauty & Wellness1.85×
10LongHorn SteakhouseFood & Beverages1.83×
11Hair ExtensionsBeauty & Wellness1.81×
12Burger KingFood & Beverages1.78×
13Underground hip hopMusic & Radio1.68×
14Los Angeles DodgersSports1.68×
15Texas RoadhouseFood & Beverages1.66×
16Social media marketingBusiness & Career1.66×
17LivemusicMusic & Radio1.65×
18QuikTripShopping1.65×
197-ElevenShopping1.59×
20Fashion showFashion & Accessoires1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hamburger audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hamburger audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.25×
Social Media UsageJOY1.02×
Risk AppetiteTHRILL1.02×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hamburger audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.68×
PatriotismCONSERVATISM0.70×
IndividualismJOY0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hamburger have in United States?

Hamburger has an estimated audience of 29,930,736 people in United States, concentrated in New York and California.

02

What is the gender split and age of Hamburger fans?

53.2% of Hamburger fans are female, 46.8% are male, with an average age of 38.6 years.

03

Which brands do Hamburger fans like most?

Hamburger fans show strongest brand affinity for Popeyes Louisiana Kitchen (2.5×), Burger King (1.78×), and Texas Roadhouse (1.66×) over the country average.

04

Where do Hamburger fans live in United States?

Hamburger fans in United States are most concentrated in New York (reach ~5.5M), California (reach ~4M), and Texas (reach ~3M). These three regions account for the largest share of the active audience.

05

What other brands do Hamburger fans also like?

Beyond Hamburger itself, the audience over-indexes on Burger King (1.78×), Texas Roadhouse (1.66×), Culver's (2.22×), and Jack in the Box (2.34×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Hamburger. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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