Hamburger Audience in United States

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Hamburger has an estimated audience of 29,930,736 people in United States. 53.2% are female, 46.8% are male, average age 38.6. Top regions: California, Texas, Florida. Top brand affinities: Burger King, Texas Roadhouse, Jack in the Box, Whataburger, Popeyes Louisiana Kitchen.

The average Hamburger fan in United States is 38.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Burger King, Texas Roadhouse, Jack in the Box, with strongest over-indexing on Burger King (1.78× the country average). Demographically, the Hamburger audience skews balanced with an average age of 38.6, and over-indexes on personality traits such as Extroversion, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Dish

Demographics of Hamburger fans

Demographic split for Hamburger audience in United States
MetricValue
Female53.2%
Male46.8%
Average age38.6
Estimated audience size29,930,736

Audience persona

The typical Hamburger fan in United States is balanced, around 38.6 years old, with strong Extroversion tendencies and a notable affinity for Burger King.

Top regions in United States

Top regions ranked by reach for Hamburger in United States
RegionReachAffinity
California4,127,4191.25×
Texas3,261,3791.27×
Florida2,137,2771.05×
New York1,798,9241.08×
Georgia976,5081.06×
Illinois972,4510.98×
Ohio929,6741.01×
North Carolina925,3721.03×
Michigan874,8891.12×
Pennsylvania836,1440.83×
Washington815,8311.36×
Arizona730,4921.2×
Indiana706,0681.29×
Virginia684,2520.94×
Tennessee635,8031.06×
New Jersey623,0870.82×
Colorado575,8281.22×
Missouri556,1171.15×
South Carolina507,6131.13×
Alabama445,1661.06×
Massachusetts438,4960.74×
Wisconsin436,9560.97×
Louisiana423,6281.1×
Maryland412,6490.8×
Oregon407,9241.19×
Oklahoma387,2641.17×
Kentucky379,6261.01×
Nevada366,8371.27×
Minnesota347,6340.81×
Utah330,4181.23×
Arkansas264,2551.07×
Kansas260,2711.1×
Connecticut240,4290.8×
Mississippi239,5440.97×
Iowa208,9770.85×
Hawaii185,9501.45×
Idaho183,9541.23×
New Mexico169,1881.13×
Nebraska142,0220.95×
West Virginia118,3630.85×
Washington, District of Columbia83,8490.93×
New Hampshire82,7840.7×
Maine78,7380.73×
Montana70,3250.85×
Delaware66,1160.8×
Rhode Island64,1460.67×
South Dakota53,4290.77×
North Dakota46,8740.76×
Alaska46,1910.72×
Wyoming38,0300.86×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hamburger audience
BrandAffinityCategory
Burger King1.78×Food & Beverages
Texas Roadhouse1.66×Food & Beverages
Jack in the Box2.34×Food & Beverages
Whataburger2.08×Food & Beverages
Popeyes Louisiana Kitchen2.5×Food & Beverages
Livemusic1.65×Music & Radio
Five Guys2.2×Food & Beverages
Hair Extensions1.81×Beauty & Wellness
7-Eleven1.59×Shopping
Long hair1.85×Beauty & Wellness
Del Taco3.47×Food & Beverages
LongHorn Steakhouse1.83×Food & Beverages
Underground hip hop1.68×Music & Radio
Social media marketing1.66×Business & Career
Crossover (automobile)2.01×Cars & Mobility
QuikTrip1.65×Shopping
Los Angeles Dodgers1.68×Sports
Fashion show1.59×Fashion & Accessoires
Yard House2.29×Food & Beverages
White Castle (restaurant)2.55×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hamburger audience
TraitClusterScore
ExtroversionTHRILL1.5
IndulgenceJOY1.19
Convenience OrientationPREMIUM1.16
Social Media UsageJOY1.11
Urban LifestyleOPEN1.04
Early Adopter MentalityPOWER1.02

Worldwide distribution

Worldwide audience distribution share by country for Hamburger
CountryShare
United States21.3%
Brazil8.3%
Japan6.3%

See Hamburger audiences in other countries

More Dish audiences in United States

Frequently asked questions

How many fans does Hamburger have in United States?

Hamburger has an estimated audience of 29,930,736 people in United States, concentrated in California and Texas.

What is the gender split and age of Hamburger fans?

53.2% of Hamburger fans are female, 46.8% are male, with an average age of 38.6 years.

Which brands do Hamburger fans like most?

Hamburger fans show strongest brand affinity for Burger King (1.78×), Texas Roadhouse (1.66×), and Jack in the Box (2.34×) over the country average.

Where do Hamburger fans live in United States?

Hamburger fans in United States are most concentrated in California (reach 4,127,419), Texas (reach 3,261,379), and Florida (reach 2,137,277). These three regions account for the largest share of the active audience.

What other brands do Hamburger fans also like?

Beyond Hamburger itself, the audience over-indexes on Texas Roadhouse (1.66×), Jack in the Box (2.34×), Whataburger (2.08×), and Popeyes Louisiana Kitchen (2.5×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hamburger. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.