A data profile of the people who buy, follow and care about Hamburger in Mexico — modelled from more than twelve digital signal sources. Hamburger has an estimated audience of 3,972,724 people in Mexico.
The average Hamburger fan in Mexico is 31.9 years old, balanced, and lives primarily in State of Mexico.
The audience is concentrated in State of Mexico, Distrito Federal, Jalisco.
Top brand affinities include Regional styles of Mexican music, BTS, Moda Feminina, with strongest over-indexing on Regional styles of Mexican music (1.58× the country average).
Demographically, the Hamburger audience skews balanced with an average age of 31.9, and over-indexes on personality traits such as Healthy Lifestyle, Urban Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Hamburger fan in Mexico is balanced, around 31.9 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Regional styles of Mexican music.
The key figures that characterise the Hamburger profile in Mexico.
51.2% are female, 48.8% are male, average age 31.9.
| Metric | Value |
|---|---|
| Female | 51.2% |
| Male | 48.8% |
| Average age | 31.9 |
| Estimated audience size | 3,972,724 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 37% | |
| 20-29 | 25% | |
| 30-39 | 18% | |
| 40-49 | 14% | |
| 50+ | 7% |
of the worldwide Hamburger audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 21.3% |
| Brazil | 8.3% |
| Japan | 6.3% |
Where the Hamburger audience in Mexico is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Baja California | ~300K | 1.74× | |
| 02 | Baja California Sur | ~50K | 1.63× | |
| 03 | Oaxaca | ~200K | 1.44× | |
| 04 | Yucatan | ~100K | 1.44× | |
| 05 | Tamaulipas | ~200K | 1.39× | |
| 06 | Jalisco | ~400K | 1.27× | |
| 07 | State of Mexico | ~700K | 1.21× | |
| 08 | Nuevo Leon | ~300K | 1.18× | |
| 09 | Nayarit | ~40K | 1.16× | |
| 10 | Coahuila de Zaragoza | ~100K | 1.03× | |
| 11 | Chihuahua | ~100K | 1.02× | |
| 12 | Aguascalientes | ~50K | 0.98× | |
| 13 | Guanajuato | ~200K | 0.92× | |
| 14 | Michoacan de Ocampo | ~100K | 0.89× | |
| 15 | Campeche | ~30K | 0.89× | |
| 16 | Colima | ~20K | 0.89× | |
| 17 | Chiapas | ~100K | 0.88× | |
| 18 | Zacatecas | ~40K | 0.87× | |
| 19 | Durango | ~50K | 0.85× | |
| 20 | Tlaxcala | ~40K | 0.85× | |
| 21 | Guerrero | ~80K | 0.83× | |
| 22 | Morelos | ~60K | 0.83× | |
| 23 | Puebla | ~200K | 0.82× | |
| 24 | Hidalgo | ~80K | 0.80× | |
| 25 | Sinaloa | ~80K | 0.78× | |
| 26 | Veracruz (state) | ~200K | 0.76× | |
| 27 | Distrito Federal | ~400K | 0.74× |
The strongest cross-interests of the Hamburger audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Camila Cabello | Music & Radio | 2.56× | ||
| 02 | Cinnamoroll | Movies & TV | 2.35× | ||
| 03 | Sebastian Yatra | Music & Radio | 2.34× | ||
| 04 | Cuban rumba | Music & Radio | 2.28× | ||
| 05 | Moda Feminina | Fashion & Accessoires | 2.15× | ||
| 06 | Canva | Technology & Electronics | 1.89× | ||
| 07 | Easy (store) | Home & Garden | 1.82× | ||
| 08 | Salsa romántica | Music & Radio | 1.78× | ||
| 09 | Decoration | Home & Garden | 1.77× | ||
| 10 | BTS | Music & Radio | 1.74× | ||
| 11 | Cheeseburger | Food & Beverages | 1.72× | ||
| 12 | Pizza delivery | Food & Beverages | 1.69× | ||
| 13 | UÑAS DECORADAS | Beauty & Wellness | 1.65× | ||
| 14 | Hotmart | Shopping | 1.62× | ||
| 15 | Avianca | Travel & Leisure | 1.60× | ||
| 16 | Regional styles of Mexican music | Music & Radio | 1.58× | ||
| 17 | Sandwich | Food & Beverages | 1.58× | ||
| 18 | Manicure & Pedicure | Beauty & Wellness | 1.55× | ||
| 19 | Merengue music | Music & Radio | 1.52× | ||
| 20 | Barranquilla | Travel & Leisure | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 1.02× | |
| Urban Lifestyle | OPEN | 1.00× | |
| Price Sensitivity | PREMIUM | 0.98× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.79× | |
| Patriotism | CONSERVATISM | 0.80× | |
| Sports Activity | POWER | 0.82× |
Hamburger has an estimated audience of 3,972,724 people in Mexico, concentrated in State of Mexico and Distrito Federal.
51.2% of Hamburger fans are female, 48.8% are male, with an average age of 31.9 years.
Hamburger fans show strongest brand affinity for Regional styles of Mexican music (1.58×), BTS (1.74×), and Moda Feminina (2.15×) over the country average.
Hamburger fans in Mexico are most concentrated in State of Mexico (reach ~700K), Distrito Federal (reach ~400K), and Jalisco (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Hamburger itself, the audience over-indexes on BTS (1.74×), Moda Feminina (2.15×), Easy (store) (1.82×), and Sandwich (1.58×) compared to the Mexico average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Hamburger. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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