A data profile of the people who buy, follow and care about Pizza in Mexico — modelled from more than twelve digital signal sources. Pizza has an estimated audience of 4,940,205 people in Mexico.
The average Pizza fan in Mexico is 32.7 years old, more female, and lives primarily in State of Mexico.
The audience is concentrated in State of Mexico, Distrito Federal, Jalisco.
Top brand affinities include Seafood, BTS, Smart Fit, with strongest over-indexing on Seafood (2.17× the country average).
Demographically, the Pizza audience skews more female with an average age of 32.7, and over-indexes on personality traits such as Pet Ownership, Luxury Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Pizza fan in Mexico is more female, around 32.7 years old, with strong Pet Ownership tendencies and a notable affinity for Seafood.
The key figures that characterise the Pizza profile in Mexico.
55.9% are female, 44.1% are male, average age 32.7.
| Metric | Value |
|---|---|
| Female | 55.9% |
| Male | 44.1% |
| Average age | 32.7 |
| Estimated audience size | 4,940,205 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 36% | |
| 20-29 | 23% | |
| 30-39 | 18% | |
| 40-49 | 16% | |
| 50+ | 8% |
of the worldwide Pizza audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 18.6% |
| Italy | 6.9% |
| Japan | 6.3% |
Where the Pizza audience in Mexico is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Jalisco | ~600K | 1.71× | |
| 02 | Baja California | ~300K | 1.54× | |
| 03 | Yucatan | ~200K | 1.49× | |
| 04 | Baja California Sur | ~60K | 1.44× | |
| 05 | State of Mexico | ~900K | 1.34× | |
| 06 | Guanajuato | ~300K | 1.33× | |
| 07 | Nayarit | ~60K | 1.19× | |
| 08 | Aguascalientes | ~70K | 1.15× | |
| 09 | Distrito Federal | ~700K | 1.09× | |
| 10 | Puebla | ~300K | 1.03× | |
| 11 | Nuevo Leon | ~300K | 1.01× | |
| 12 | Michoacan de Ocampo | ~200K | 0.98× | |
| 13 | Veracruz (state) | ~300K | 0.95× | |
| 14 | Colima | ~30K | 0.91× | |
| 15 | Chihuahua | ~200K | 0.89× | |
| 16 | Morelos | ~80K | 0.88× | |
| 17 | Guerrero | ~100K | 0.87× | |
| 18 | Durango | ~60K | 0.86× | |
| 19 | Coahuila de Zaragoza | ~100K | 0.83× | |
| 20 | Hidalgo | ~100K | 0.83× | |
| 21 | Tamaulipas | ~100K | 0.76× | |
| 22 | Zacatecas | ~50K | 0.75× | |
| 23 | Tlaxcala | ~40K | 0.75× | |
| 24 | Chiapas | ~100K | 0.69× | |
| 25 | Sinaloa | ~90K | 0.68× | |
| 26 | Campeche | ~20K | 0.66× | |
| 27 | Oaxaca | ~50K | 0.39× |
The strongest cross-interests of the Pizza audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Decoration | Home & Garden | 2.50× | ||
| 02 | Hotmart | Shopping | 2.28× | ||
| 03 | Rappi | Food & Beverages | 2.25× | ||
| 04 | Seafood | Food & Beverages | 2.17× | ||
| 05 | Moda Feminina | Fashion & Accessoires | 2.16× | ||
| 06 | Latin Music | Music & Radio | 2.07× | ||
| 07 | BTS | Music & Radio | 1.91× | ||
| 08 | Chocolate (2008 film) | Movies & TV | 1.89× | ||
| 09 | Healthy habits | Health | 1.81× | ||
| 10 | Google Flights | Travel & Leisure | 1.76× | ||
| 11 | Deco | Home & Garden | 1.75× | ||
| 12 | Smart Fit | Sports | 1.69× | ||
| 13 | Platano | Food & Beverages | 1.67× | ||
| 14 | Diners | Food & Beverages | 1.65× | ||
| 15 | Fast casual restaurants | Food & Beverages | 1.63× | ||
| 16 | Mother's Day | Kids & Family | 1.61× | ||
| 17 | Dinner | Food & Beverages | 1.61× | ||
| 18 | Maquillaje Profesional | Beauty & Wellness | 1.57× | ||
| 19 | Roblox | Games | 1.56× | ||
| 20 | Online food ordering | Food & Beverages | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.30× | |
| Luxury Orientation | PREMIUM | 1.30× | |
| Design Affinity | PREMIUM | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.80× | |
| Tradition | CONSERVATISM | 0.83× | |
| Community Orientation | OPEN | 0.84× |
Pizza has an estimated audience of 4,940,205 people in Mexico, concentrated in State of Mexico and Distrito Federal.
55.9% of Pizza fans are female, 44.1% are male, with an average age of 32.7 years.
Pizza fans show strongest brand affinity for Seafood (2.17×), BTS (1.91×), and Smart Fit (1.69×) over the country average.
Pizza fans in Mexico are most concentrated in State of Mexico (reach ~900K), Distrito Federal (reach ~700K), and Jalisco (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Pizza itself, the audience over-indexes on BTS (1.91×), Smart Fit (1.69×), Moda Feminina (2.16×), and Diners (1.65×) compared to the Mexico average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Pizza. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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