Pizza Audience in Mexico
Pizza has an estimated audience of 4,940,205 people in Mexico. 55.9% are female, 44.1% are male, average age 32.7. Top regions: State of Mexico, Distrito Federal, Jalisco. Top brand affinities: Seafood, BTS, Smart Fit, Moda Feminina, Diners.
The average Pizza fan in Mexico is 32.7 years old, more female, and lives primarily in State of Mexico. The audience is concentrated in State of Mexico, Distrito Federal, Jalisco. Top brand affinities include Seafood, BTS, Smart Fit, with strongest over-indexing on Seafood (2.17× the country average). Demographically, the Pizza audience skews more female with an average age of 32.7, and over-indexes on personality traits such as Travelling, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Dish
Demographics of Pizza fans
| Metric | Value |
|---|---|
| Female | 55.9% |
| Male | 44.1% |
| Average age | 32.7 |
| Estimated audience size | 4,940,205 |
Audience persona
The typical Pizza fan in Mexico is more female, around 32.7 years old, with strong Travelling tendencies and a notable affinity for Seafood.
Top regions in Mexico
| Region | Reach | Affinity |
|---|---|---|
| State of Mexico | 906,955 | 1.34× |
| Distrito Federal | 707,709 | 1.09× |
| Jalisco | 624,836 | 1.71× |
| Baja California | 316,449 | 1.54× |
| Guanajuato | 312,033 | 1.34× |
| Nuevo Leon | 300,320 | 1.01× |
| Veracruz (state) | 277,117 | 0.95× |
| Puebla | 271,179 | 1.03× |
| Michoacan de Ocampo | 167,367 | 0.98× |
| Chihuahua | 152,581 | 0.89× |
| Yucatan | 152,566 | 1.49× |
| Tamaulipas | 124,977 | 0.76× |
| Coahuila de Zaragoza | 122,665 | 0.83× |
| Guerrero | 108,399 | 0.86× |
| Chiapas | 101,621 | 0.69× |
| Hidalgo | 99,580 | 0.83× |
| Sinaloa | 89,503 | 0.68× |
| Morelos | 75,004 | 0.88× |
| Aguascalientes | 72,094 | 1.15× |
| Durango | 59,043 | 0.86× |
| Nayarit | 57,077 | 1.2× |
| Baja California Sur | 56,972 | 1.44× |
| Oaxaca | 52,805 | 0.39× |
| Zacatecas | 47,024 | 0.75× |
| Tlaxcala | 42,523 | 0.75× |
| Colima | 28,846 | 0.91× |
| Campeche | 24,521 | 0.65× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Seafood | 2.17× | Food & Beverages |
| BTS | 1.91× | Music & Radio |
| Smart Fit | 1.69× | Sports |
| Moda Feminina | 2.16× | Fashion & Accessoires |
| Diners | 1.65× | Food & Beverages |
| Fast casual restaurants | 1.63× | Food & Beverages |
| Platano | 1.67× | Food & Beverages |
| Roblox | 1.56× | Games |
| Google Flights | 1.76× | Travel & Leisure |
| Mother's Day | 1.61× | Kids & Family |
| Chocolate (2008 film) | 1.89× | Movies & TV |
| Latin Music | 2.07× | Music & Radio |
| Dinner | 1.61× | Food & Beverages |
| Maquillaje Profesional | 1.57× | Beauty & Wellness |
| Deco | 1.75× | Home & Garden |
| Online food ordering | 1.55× | Food & Beverages |
| Rappi | 2.25× | Food & Beverages |
| Decoration | 2.5× | Home & Garden |
| Healthy habits | 1.81× | Health |
| Pizza delivery | 1.99× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.38 |
| Spirituality | BALANCE | 1.34 |
| Urban Lifestyle | OPEN | 1.29 |
| Need for Security | CONSERVATISM | 1.27 |
| Risk Appetite | THRILL | 1.18 |
| Creativity | OPEN | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.6% |
| Italy | 7.0% |
| Japan | 6.3% |
See Pizza audiences in other countries
More Dish audiences in Mexico
- Taco (6,649,994)
- Hamburger (3,972,724)
- Seafood (3,636,747)
- Edible mushroom (3,357,831)
- Sushi (2,684,431)
Frequently asked questions
How many fans does Pizza have in Mexico?
Pizza has an estimated audience of 4,940,205 people in Mexico, concentrated in State of Mexico and Distrito Federal.
What is the gender split and age of Pizza fans?
55.9% of Pizza fans are female, 44.1% are male, with an average age of 32.7 years.
Which brands do Pizza fans like most?
Pizza fans show strongest brand affinity for Seafood (2.17×), BTS (1.91×), and Smart Fit (1.69×) over the country average.
Where do Pizza fans live in Mexico?
Pizza fans in Mexico are most concentrated in State of Mexico (reach 906,955), Distrito Federal (reach 707,709), and Jalisco (reach 624,836). These three regions account for the largest share of the active audience.
What other brands do Pizza fans also like?
Beyond Pizza itself, the audience over-indexes on BTS (1.91×), Smart Fit (1.69×), Moda Feminina (2.16×), and Diners (1.65×) compared to the Mexico average.
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Pizza. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.