A data profile of the people who buy, follow and care about Pizza in Spain — modelled from more than twelve digital signal sources. Pizza has an estimated audience of 6,352,103 people in Spain.
The average Pizza fan in Spain is 42.6 years old, more female, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Andalusia, Community of Madrid.
Top brand affinities include Food and drink, Food, Online shopping, with strongest over-indexing on Food and drink (1.71× the country average).
Demographically, the Pizza audience skews more female with an average age of 42.6, and over-indexes on personality traits such as DIY Mentality, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Pizza fan in Spain is more female, around 42.6 years old, with strong DIY Mentality tendencies and a notable affinity for Food and drink.
The key figures that characterise the Pizza profile in Spain.
62.8% are female, 37.2% are male, average age 42.6.
| Metric | Value |
|---|---|
| Female | 62.8% |
| Male | 37.2% |
| Average age | 42.6 |
| Estimated audience size | 6,352,103 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 18% | |
| 30-39 | 22% | |
| 40-49 | 24% | |
| 50+ | 25% |
of the worldwide Pizza audience comes from Spain.
| Country | Share |
|---|---|
| United States | 18.6% |
| Italy | 6.9% |
| Japan | 6.3% |
Where the Pizza audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Balearic Islands | ~400K | 2.39× | |
| 02 | Canary Islands | ~600K | 1.94× | |
| 03 | Catalonia | ~1.5M | 1.50× | |
| 04 | Comunidad Valenciana | ~900K | 1.27× | |
| 05 | Andalusia | ~1.5M | 1.15× | |
| 06 | Cantabria | ~80K | 0.95× | |
| 07 | Community of Madrid | ~900K | 0.88× | |
| 08 | Region of Murcia | ~200K | 0.85× | |
| 09 | Basque Autonomous Country | ~200K | 0.76× | |
| 10 | Aragon | ~100K | 0.76× | |
| 11 | Galicia | ~200K | 0.73× | |
| 12 | Principality of Asturias | ~100K | 0.72× | |
| 13 | Castile and León | ~200K | 0.68× | |
| 14 | Castilla-La Mancha | ~200K | 0.65× | |
| 15 | La Rioja | ~30K | 0.63× | |
| 16 | Navarre | ~50K | 0.61× | |
| 17 | Extremadura | ~80K | 0.57× |
The strongest cross-interests of the Pizza audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Local food | Food & Beverages | 2.25× | ||
| 02 | Fine art | Business & Career | 2.12× | ||
| 03 | Domino's Pizza | Food & Beverages | 2.09× | ||
| 04 | Italian cuisine | Food & Beverages | 1.95× | ||
| 05 | Organic food | Food & Beverages | 1.90× | ||
| 06 | H&M | Shopping | 1.85× | ||
| 07 | Food | Food & Beverages | 1.72× | ||
| 08 | Food and drink | Food & Beverages | 1.71× | ||
| 09 | Undergarment | Fashion & Accessoires | 1.71× | ||
| 10 | Dresses | Fashion & Accessoires | 1.65× | ||
| 11 | Coffeehouses | Food & Beverages | 1.64× | ||
| 12 | Online shopping | Shopping | 1.61× | ||
| 13 | Wine | Food & Beverages | 1.60× | ||
| 14 | Quality of life | Health | 1.57× | ||
| 15 | Bars | Travel & Leisure | 1.56× | ||
| 16 | Mercadona | Shopping | 1.55× | ||
| 17 | Kitchen | Home & Garden | 1.54× | ||
| 18 | Parties | Music & Radio | 1.54× | ||
| 19 | Jewelry | Fashion & Accessoires | 1.52× | ||
| 20 | Spotify | Internet & Social Media | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.37× | |
| Early Adopter Mentality | POWER | 1.32× | |
| Creativity | OPEN | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.67× | |
| Patriotism | CONSERVATISM | 0.76× | |
| Individualism | JOY | 0.85× |
Pizza has an estimated audience of 6,352,103 people in Spain, concentrated in Catalonia and Andalusia.
62.8% of Pizza fans are female, 37.2% are male, with an average age of 42.6 years.
Pizza fans show strongest brand affinity for Food and drink (1.71×), Food (1.72×), and Online shopping (1.61×) over the country average.
Pizza fans in Spain are most concentrated in Catalonia (reach ~1.5M), Andalusia (reach ~1.5M), and Community of Madrid (reach ~900K). These three regions account for the largest share of the active audience.
Beyond Pizza itself, the audience over-indexes on Food (1.72×), Online shopping (1.61×), Jewelry (1.52×), and Quality of life (1.57×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Pizza. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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