Pizza Audience in Spain
Pizza has an estimated audience of 6,352,103 people in Spain. 62.8% are female, 37.2% are male, average age 42.6. Top regions: Catalonia, Andalusia, Community of Madrid. Top brand affinities: Food and drink, Food, Online shopping, Jewelry, Quality of life.
The average Pizza fan in Spain is 42.6 years old, more female, and lives primarily in Catalonia. The audience is concentrated in Catalonia, Andalusia, Community of Madrid. Top brand affinities include Food and drink, Food, Online shopping, with strongest over-indexing on Food and drink (1.71× the country average). Demographically, the Pizza audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Indulgence, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Dish
Demographics of Pizza fans
| Metric | Value |
|---|---|
| Female | 62.8% |
| Male | 37.2% |
| Average age | 42.6 |
| Estimated audience size | 6,352,103 |
Audience persona
The typical Pizza fan in Spain is more female, around 42.6 years old, with strong Indulgence tendencies and a notable affinity for Food and drink.
Top regions in Spain
| Region | Reach | Affinity |
|---|---|---|
| Catalonia | 1,728,037 | 1.5× |
| Andalusia | 1,436,120 | 1.15× |
| Community of Madrid | 940,823 | 0.88× |
| Comunidad Valenciana | 904,648 | 1.27× |
| Canary Islands | 616,550 | 1.95× |
| Balearic Islands | 427,212 | 2.4× |
| Galicia | 216,206 | 0.73× |
| Castile and León | 189,189 | 0.68× |
| Region of Murcia | 185,914 | 0.85× |
| Basque Autonomous Country | 179,589 | 0.76× |
| Castilla-La Mancha | 165,653 | 0.64× |
| Aragon | 126,069 | 0.75× |
| Principality of Asturias | 107,231 | 0.72× |
| Extremadura | 77,020 | 0.56× |
| Cantabria | 76,091 | 0.95× |
| Navarre | 47,945 | 0.6× |
| La Rioja | 25,247 | 0.61× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Food and drink | 1.71× | Food & Beverages |
| Food | 1.72× | Food & Beverages |
| Online shopping | 1.61× | Shopping |
| Jewelry | 1.52× | Fashion & Accessoires |
| Quality of life | 1.57× | Health |
| Local food | 2.25× | Food & Beverages |
| Dresses | 1.65× | Fashion & Accessoires |
| H&M | 1.85× | Shopping |
| Organic food | 1.9× | Food & Beverages |
| Kitchen | 1.54× | Home & Garden |
| Parties | 1.54× | Music & Radio |
| Mercadona | 1.55× | Shopping |
| Undergarment | 1.71× | Fashion & Accessoires |
| Spotify | 1.52× | Internet & Social Media |
| Wine | 1.6× | Food & Beverages |
| Italian cuisine | 1.95× | Food & Beverages |
| Bars | 1.56× | Travel & Leisure |
| Fine art | 2.12× | Business & Career |
| Coffeehouses | 1.64× | Food & Beverages |
| Sephora | 1.79× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.08 |
| Family Orientation | CONSERVATISM | 1.05 |
| Social Media Usage | JOY | 1.02 |
| Need for Security | CONSERVATISM | 0.98 |
| Creativity | OPEN | 0.97 |
| Quality Awareness | PREMIUM | 0.97 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.6% |
| Italy | 7.0% |
| Japan | 6.3% |
See Pizza audiences in other countries
More Dish audiences in Spain
Frequently asked questions
How many fans does Pizza have in Spain?
Pizza has an estimated audience of 6,352,103 people in Spain, concentrated in Catalonia and Andalusia.
What is the gender split and age of Pizza fans?
62.8% of Pizza fans are female, 37.2% are male, with an average age of 42.6 years.
Which brands do Pizza fans like most?
Pizza fans show strongest brand affinity for Food and drink (1.71×), Food (1.72×), and Online shopping (1.61×) over the country average.
Where do Pizza fans live in Spain?
Pizza fans in Spain are most concentrated in Catalonia (reach 1,728,037), Andalusia (reach 1,436,120), and Community of Madrid (reach 940,823). These three regions account for the largest share of the active audience.
What other brands do Pizza fans also like?
Beyond Pizza itself, the audience over-indexes on Food (1.72×), Online shopping (1.61×), Jewelry (1.52×), and Quality of life (1.57×) compared to the Spain average.
How to read this data
Audience size is the estimated number of people in Spain who actively search for Pizza. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.