A data profile of the people who buy, follow and care about Seafood in Spain — modelled from more than twelve digital signal sources. Seafood has an estimated audience of 4,616,748 people in Spain.
The average Seafood fan in Spain is 43.5 years old, more female, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Andalusia, Canary Islands.
Top brand affinities include Italian cuisine, Local food, Spanish cuisine, with strongest over-indexing on Italian cuisine (2.39× the country average).
Demographically, the Seafood audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Indulgence, Healthy Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Seafood fan in Spain is more female, around 43.5 years old, with strong Indulgence tendencies and a notable affinity for Italian cuisine.
The key figures that characterise the Seafood profile in Spain.
59.6% are female, 40.4% are male, average age 43.5.
| Metric | Value |
|---|---|
| Female | 59.6% |
| Male | 40.4% |
| Average age | 43.5 |
| Estimated audience size | 4,616,748 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 25% | |
| 50+ | 29% |
of the worldwide Seafood audience comes from Spain.
| Country | Share |
|---|---|
| United States | 16.3% |
| Japan | 11.1% |
| China | 7.1% |
Where the Seafood audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Balearic Islands | ~600K | 4.36× | |
| 02 | Canary Islands | ~700K | 3.10× | |
| 03 | Catalonia | ~1.5M | 1.75× | |
| 04 | Andalusia | ~1M | 1.34× | |
| 05 | Comunidad Valenciana | ~600K | 1.07× | |
| 06 | Basque Autonomous Country | ~200K | 0.96× | |
| 07 | La Rioja | ~30K | 0.86× | |
| 08 | Cantabria | ~50K | 0.80× | |
| 09 | Extremadura | ~70K | 0.73× | |
| 10 | Navarre | ~40K | 0.72× | |
| 11 | Principality of Asturias | ~70K | 0.68× | |
| 12 | Galicia | ~100K | 0.67× | |
| 13 | Community of Madrid | ~500K | 0.63× | |
| 14 | Region of Murcia | ~100K | 0.62× | |
| 15 | Aragon | ~70K | 0.59× | |
| 16 | Castilla-La Mancha | ~100K | 0.56× | |
| 17 | Castile and León | ~100K | 0.50× |
The strongest cross-interests of the Seafood audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Email marketing | Business & Career | 4.79× | ||
| 02 | Middle Eastern cuisine | Food & Beverages | 4.74× | ||
| 03 | Delivery order | Food & Beverages | 3.51× | ||
| 04 | German cuisine | Food & Beverages | 3.45× | ||
| 05 | Latin American cuisine | Food & Beverages | 3.36× | ||
| 06 | Chinese cuisine | Food & Beverages | 3.01× | ||
| 07 | Japanese cuisine | Food & Beverages | 2.92× | ||
| 08 | Mexican cuisine | Food & Beverages | 2.88× | ||
| 09 | Spanish cuisine | Food & Beverages | 2.77× | ||
| 10 | Mediterranean cuisine | Food & Beverages | 2.71× | ||
| 11 | Soft drinks | Food & Beverages | 2.67× | ||
| 12 | Dancehalls | Music & Radio | 2.66× | ||
| 13 | Local food | Food & Beverages | 2.49× | ||
| 14 | Lunch | Food & Beverages | 2.40× | ||
| 15 | Italian cuisine | Food & Beverages | 2.39× | ||
| 16 | Breakfast | Food & Beverages | 2.35× | ||
| 17 | Dinner | Food & Beverages | 2.24× | ||
| 18 | Take-out | Food & Beverages | 1.66× | ||
| 19 | Organic food | Food & Beverages | 1.64× | ||
| 20 | Meat | Food & Beverages | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.48× | |
| Healthy Lifestyle | BALANCE | 1.23× | |
| Risk Appetite | THRILL | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.74× | |
| Patriotism | CONSERVATISM | 0.83× | |
| Price Sensitivity | PREMIUM | 0.83× |
Seafood has an estimated audience of 4,616,748 people in Spain, concentrated in Catalonia and Andalusia.
59.6% of Seafood fans are female, 40.4% are male, with an average age of 43.5 years.
Seafood fans show strongest brand affinity for Italian cuisine (2.39×), Local food (2.49×), and Spanish cuisine (2.77×) over the country average.
Seafood fans in Spain are most concentrated in Catalonia (reach ~1.5M), Andalusia (reach ~1M), and Canary Islands (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Seafood itself, the audience over-indexes on Local food (2.49×), Spanish cuisine (2.77×), Delivery order (3.51×), and Latin American cuisine (3.36×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Seafood. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.