Seafood Audience in Germany
Seafood has an estimated audience of 4,558,358 people in Germany. 58.6% are female, 41.4% are male, average age 37.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Local food, Vegetarian cuisine, Foodservice, Burger King, Fast casual restaurants.
The average Seafood fan in Germany is 37.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Local food, Vegetarian cuisine, Foodservice, with strongest over-indexing on Local food (2.79× the country average). Demographically, the Seafood audience skews more female with an average age of 37.9, and over-indexes on personality traits such as Indulgence, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Dish
Demographics of Seafood fans
| Metric | Value |
|---|---|
| Female | 58.6% |
| Male | 41.4% |
| Average age | 37.9 |
| Estimated audience size | 4,558,358 |
Audience persona
The typical Seafood fan in Germany is more female, around 37.9 years old, with strong Indulgence tendencies and a notable affinity for Local food.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,254,905 | 1.26× |
| Bayern | 929,104 | 1.27× |
| Baden-Württemberg | 769,909 | 1.24× |
| Niedersachsen | 429,880 | 0.97× |
| Hessen | 426,071 | 1.23× |
| Rheinland-Pfalz | 246,435 | 1.08× |
| Berlin | 214,465 | 1.05× |
| Sachsen | 183,693 | 0.82× |
| Schleswig-Holstein | 147,412 | 0.9× |
| Hamburg | 123,590 | 1.2× |
| Brandenburg | 94,745 | 0.67× |
| Thüringen | 94,358 | 0.81× |
| Sachsen-Anhalt | 83,084 | 0.7× |
| Mecklenburg-Vorpommern | 60,399 | 0.69× |
| Saarland | 58,468 | 1.04× |
| Bremen | 41,342 | 1.06× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Local food | 2.79× | Food & Beverages |
| Vegetarian cuisine | 1.96× | Food & Beverages |
| Foodservice | 3.52× | Food & Beverages |
| Burger King | 1.67× | Food & Beverages |
| Fast casual restaurants | 3.17× | Food & Beverages |
| Barbecue | 1.58× | Food & Beverages |
| Take-out | 2.51× | Food & Beverages |
| Fast food restaurants | 2.88× | Food & Beverages |
| Livemusic | 1.87× | Music & Radio |
| Sustainable energy | 1.86× | Home & Garden |
| Organic food | 1.59× | Food & Beverages |
| Meat | 1.73× | Food & Beverages |
| Diners | 2.58× | Food & Beverages |
| Galatasaray S.K. | 1.57× | Sports |
| Italian cuisine | 1.92× | Food & Beverages |
| Fast food | 1.58× | Food & Beverages |
| Dinner | 2.34× | Food & Beverages |
| Efficient energy use | 1.84× | Technology & Electronics |
| Healthy habits | 1.72× | Health |
| Online food ordering | 3.14× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.88 |
| Convenience Orientation | PREMIUM | 1.46 |
| Healthy Lifestyle | BALANCE | 1.41 |
| DIY Mentality | THRILL | 1.37 |
| Sports Activity | POWER | 1.33 |
| Sustainability | BALANCE | 1.32 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.3% |
| Japan | 11.2% |
| China | 7.1% |
See Seafood audiences in other countries
More Dish audiences in Germany
Frequently asked questions
How many fans does Seafood have in Germany?
Seafood has an estimated audience of 4,558,358 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Seafood fans?
58.6% of Seafood fans are female, 41.4% are male, with an average age of 37.9 years.
Which brands do Seafood fans like most?
Seafood fans show strongest brand affinity for Local food (2.79×), Vegetarian cuisine (1.96×), and Foodservice (3.52×) over the country average.
Where do Seafood fans live in Germany?
Seafood fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,254,905), Bayern (reach 929,104), and Baden-Württemberg (reach 769,909). These three regions account for the largest share of the active audience.
What other brands do Seafood fans also like?
Beyond Seafood itself, the audience over-indexes on Vegetarian cuisine (1.96×), Foodservice (3.52×), Burger King (1.67×), and Fast casual restaurants (3.17×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Seafood. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.