Rascasse Audience Intelligence

Meat Audience in Germany

A data profile of the people who buy, follow and care about Meat in Germany — modelled from more than twelve digital signal sources. Meat has an estimated audience of 9,815,973 people in Germany.

#194among Topic in Germany#20in Food & Beverages

The average Meat fan in Germany is 40.0 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Local news, Golf equipment, Home insurance, with strongest over-indexing on Local news (1.96× the country average).

Demographically, the Meat audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Travelling, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Meat fan in Germany is more female, around 40.0 years old, with strong Travelling tendencies and a notable affinity for Local news.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Meat profile in Germany.

Audience size
9.8M
in Germany
Gender
55.3%♀
44.7% male
Age
40.0
average years
Country rank
#324
Topic in Germany
Fig. 01

Search interest · 12-month trend

+46%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Meat fans

55.3% are female, 44.7% are male, average age 40.0.

Fig. 02

Gender split

55.3%
Female
44.7%
Male
Demographic split for Meat audience in Germany
MetricValue
Female55.3%
Male44.7%
Average age40.0
Estimated audience size9,815,973
Fig. 03

Age distribution

Ø 40.0
average years
Age distribution of the Meat audience in Germany
Age bracketShare%
16-1917%
20-2919%
30-3921%
40-4923%
50+20%
Fig. 04

Worldwide distribution

3.1%

of the worldwide Meat audience comes from Germany.

Worldwide audience distribution share by country for Meat
CountryShare
United States20.5%
Japan6.6%
United Kingdom4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Meat audience in Germany is strongest.

Fig. 05

Top regions by affinity

Meat fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen-Anhalt~300K1.27×
02Thüringen~300K1.19×
03Nordrhein-Westfalen~2.5M1.10×
04Brandenburg~300K1.07×
05Niedersachsen~1M1.05×
06Sachsen~500K1.05×
07Rheinland-Pfalz~500K1.01×
08Mecklenburg-Vorpommern~200K1.01×
09Schleswig-Holstein~400K1.00×
10Saarland~100K0.94×
11Bremen~80K0.94×
12Hessen~700K0.92×
13Berlin~400K0.92×
14Bayern~1.5M0.91×
15Baden-Württemberg~1M0.89×
16Hamburg~200K0.85×
Fig. 06

Affinity by region

Affinity by region — Meat, Germany
0.85×1.00×1.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Meat audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Meat audience
#·InterestCategoryAffinity×
01Baby toysKids & Family2.63×
02Car financeCars & Mobility2.63×
03Commercial propertyBusiness & Career2.57×
04Home insuranceBusiness & Career2.49×
05Medical researchHealth2.49×
06Golf equipmentSports2.08×
07Haber7Movies & TV2.06×
08Real estate investment trustBusiness & Career1.99×
09Local newsNews1.96×
10GPS devicesTechnology & Electronics1.96×
11HabertürkNews1.84×
12Home audioTechnology & Electronics1.84×
13Travel insuranceTravel & Leisure1.79×
14Vehicle insuranceCars & Mobility1.73×
15SözcüNews1.72×
16High-end audioTechnology & Electronics1.58×
17TRT 1Movies & TV1.58×
18Property managementBusiness & Career1.54×
19HUK-CoburgBusiness & Career1.54×
20TrabzonsporSports1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Meat audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Meat audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL1.15×
Need for SecurityCONSERVATISM1.14×
Luxury OrientationPREMIUM1.09×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Meat audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.81×
SpiritualityBALANCE0.84×
Family OrientationCONSERVATISM0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Meat have in Germany?

Meat has an estimated audience of 9,815,973 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Meat fans?

55.3% of Meat fans are female, 44.7% are male, with an average age of 40.0 years.

03

Which brands do Meat fans like most?

Meat fans show strongest brand affinity for Local news (1.96×), Golf equipment (2.08×), and Home insurance (2.49×) over the country average.

04

Where do Meat fans live in Germany?

Meat fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~2.5M), Bayern (reach ~1.5M), and Baden-Württemberg (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Meat fans also like?

Beyond Meat itself, the audience over-indexes on Golf equipment (2.08×), Home insurance (2.49×), Vehicle insurance (1.73×), and Baby toys (2.63×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in Germany

See Meat audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Meat. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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