Local news Audience in Germany
A data profile of the people who buy, follow and care about Local news in Germany — modelled from more than twelve digital signal sources. Local news has an estimated audience of 7,860,202 people in Germany.
The average Local news fan in Germany is 43.9 years old, more female, and lives primarily in Baden-Württemberg.
The audience is concentrated in Baden-Württemberg, Nordrhein-Westfalen, Bayern.
Top brand affinities include Culture, Current events, News broadcasting, with strongest over-indexing on Culture (1.51× the country average).
Demographically, the Local news audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Spirituality, Sustainability.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Local news fan in Germany is more female, around 43.9 years old, with strong Spirituality tendencies and a notable affinity for Culture.
At a glance
The key figures that characterise the Local news profile in Germany.
Search interest · 12-month trend
Demographics of Local news fans
56.5% are female, 43.5% are male, average age 43.9.
Gender split
| Metric | Value |
|---|---|
| Female | 56.5% |
| Male | 43.5% |
| Average age | 43.9 |
| Estimated audience size | 7,860,202 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 14% | |
| 30-39 | 20% | |
| 40-49 | 24% | |
| 50+ | 31% |
Worldwide distribution
of the worldwide Local news audience comes from Germany.
| Country | Share |
|---|---|
| United States | 34.1% |
| India | 8.0% |
| United Kingdom | 6.4% |
Geography
Where the Local news audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Baden-Württemberg | ~2.5M | 2.27× | |
| 02 | Thüringen | ~300K | 1.74× | |
| 03 | Sachsen | ~700K | 1.70× | |
| 04 | Mecklenburg-Vorpommern | ~200K | 1.44× | |
| 05 | Nordrhein-Westfalen | ~2M | 1.13× | |
| 06 | Niedersachsen | ~900K | 1.12× | |
| 07 | Rheinland-Pfalz | ~400K | 1.01× | |
| 08 | Bayern | ~1M | 0.98× | |
| 09 | Schleswig-Holstein | ~300K | 0.96× | |
| 10 | Bremen | ~60K | 0.92× | |
| 11 | Brandenburg | ~200K | 0.91× | |
| 12 | Saarland | ~90K | 0.89× | |
| 13 | Sachsen-Anhalt | ~200K | 0.81× | |
| 14 | Berlin | ~300K | 0.79× | |
| 15 | Hessen | ~500K | 0.78× | |
| 16 | Hamburg | ~100K | 0.62× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Local news audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Metropolitan Opera | Arts & Culture | 3.63× | ||
| 02 | Live television | Movies & TV | 3.33× | ||
| 03 | Home Alone (franchise) | Movies & TV | 3.09× | ||
| 04 | Santa Claus | Kids & Family | 2.82× | ||
| 05 | Christmas tree | Kids & Family | 2.73× | ||
| 06 | Telegram | Internet & Social Media | 2.64× | ||
| 07 | All-news radio | Music & Radio | 2.51× | ||
| 08 | Der Tagesspiegel | News | 2.42× | ||
| 09 | Meme | Internet & Social Media | 2.35× | ||
| 10 | Die Welt | News | 1.98× | ||
| 11 | Der Spiegel | News | 1.89× | ||
| 12 | Galatasaray S.K. | Sports | 1.88× | ||
| 13 | Spiegel Online | News | 1.88× | ||
| 14 | News broadcasting | Business & Career | 1.83× | ||
| 15 | Breaking news | Movies & TV | 1.78× | ||
| 16 | Digital distribution | Business & Career | 1.73× | ||
| 17 | Berlin | Travel & Leisure | 1.54× | ||
| 18 | Printing | Technology & Electronics | 1.53× | ||
| 19 | Culture | Literature | 1.51× | ||
| 20 | Current events | Arts & Culture | 1.50× |
Personality of the Local news audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.34× | |
| Sustainability | BALANCE | 1.24× | |
| Price Sensitivity | PREMIUM | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.85× | |
| Urban Lifestyle | OPEN | 0.92× | |
| Risk Appetite | THRILL | 0.93× |
Frequently asked questions
How many fans does Local news have in Germany?
Local news has an estimated audience of 7,860,202 people in Germany, concentrated in Baden-Württemberg and Nordrhein-Westfalen.
What is the gender split and age of Local news fans?
56.5% of Local news fans are female, 43.5% are male, with an average age of 43.9 years.
Which brands do Local news fans like most?
Local news fans show strongest brand affinity for Culture (1.51×), Current events (1.5×), and News broadcasting (1.83×) over the country average.
Where do Local news fans live in Germany?
Local news fans in Germany are most concentrated in Baden-Württemberg (reach ~2.5M), Nordrhein-Westfalen (reach ~2M), and Bayern (reach ~1M). These three regions account for the largest share of the active audience.
What other brands do Local news fans also like?
Beyond Local news itself, the audience over-indexes on Current events (1.5×), News broadcasting (1.83×), Galatasaray S.K. (1.88×), and Der Tagesspiegel (2.42×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More News audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Local news. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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