Local news Audience in Germany
Local news has an estimated audience of 7,860,202 people in Germany. 56.5% are female, 43.5% are male, average age 43.9. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Spiegel Online, Culture, Current events, News broadcasting, Galatasaray S.K..
The average Local news fan in Germany is 43.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Spiegel Online, Culture, Current events, with strongest over-indexing on Spiegel Online (1.88× the country average). Demographically, the Local news audience skews more female with an average age of 43.9, and over-indexes on personality traits such as LGBTQ+ Identity, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: News · Type: Topic
Demographics of Local news fans
| Metric | Value |
|---|---|
| Female | 56.5% |
| Male | 43.5% |
| Average age | 43.9 |
| Estimated audience size | 7,860,202 |
Audience persona
The typical Local news fan in Germany is more female, around 43.9 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Spiegel Online.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 2,262,972 | 1.32× |
| Baden-Württemberg | 2,246,491 | 2.09× |
| Bayern | 1,417,762 | 1.12× |
| Niedersachsen | 742,286 | 0.97× |
| Thüringen | 449,469 | 2.24× |
| Sachsen | 434,436 | 1.13× |
| Hessen | 330,665 | 0.55× |
| Rheinland-Pfalz | 316,100 | 0.8× |
| Schleswig-Holstein | 258,178 | 0.91× |
| Mecklenburg-Vorpommern | 242,478 | 1.62× |
| Brandenburg | 226,123 | 0.93× |
| Sachsen-Anhalt | 133,473 | 0.66× |
| Berlin | 78,925 | 0.22× |
| Hamburg | 59,580 | 0.34× |
| Saarland | 47,827 | 0.5× |
| Bremen | 40,364 | 0.6× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Spiegel Online | 1.88× | News |
| Culture | 1.51× | Literature |
| Current events | 1.5× | Arts & Culture |
| News broadcasting | 1.83× | Business & Career |
| Galatasaray S.K. | 1.88× | Sports |
| Live television | 3.33× | Movies & TV |
| Der Tagesspiegel | 2.42× | News |
| Telegram | 2.64× | Internet & Social Media |
| Breaking news | 1.78× | Movies & TV |
| Digital distribution | 1.73× | Business & Career |
| Printing | 1.53× | Technology & Electronics |
| Metropolitan Opera | 3.63× | Arts & Culture |
| Home Alone (franchise) | 3.09× | Movies & TV |
| All-news radio | 2.51× | Music & Radio |
| Der Spiegel | 1.89× | News |
| Santa Claus | 2.82× | Kids & Family |
| Die Welt | 1.98× | News |
| Meme | 2.35× | Internet & Social Media |
| Berlin | 1.54× | Travel & Leisure |
| Christmas tree | 2.73× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.78 |
| Sports Activity | POWER | 1.68 |
| Sustainability | BALANCE | 1.67 |
| Family Orientation | CONSERVATISM | 1.57 |
| Community Orientation | OPEN | 1.53 |
| Pet Ownership | JOY | 1.45 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 34.2% |
| India | 8.0% |
| United Kingdom | 6.4% |
See Local news audiences in other countries
More News audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Local news have in Germany?
Local news has an estimated audience of 7,860,202 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Local news fans?
56.5% of Local news fans are female, 43.5% are male, with an average age of 43.9 years.
Which brands do Local news fans like most?
Local news fans show strongest brand affinity for Spiegel Online (1.88×), Culture (1.51×), and Current events (1.5×) over the country average.
Where do Local news fans live in Germany?
Local news fans in Germany are most concentrated in Nordrhein-Westfalen (reach 2,262,972), Baden-Württemberg (reach 2,246,491), and Bayern (reach 1,417,762). These three regions account for the largest share of the active audience.
What other brands do Local news fans also like?
Beyond Local news itself, the audience over-indexes on Culture (1.51×), Current events (1.5×), News broadcasting (1.83×), and Galatasaray S.K. (1.88×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Local news. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.