A data profile of the people who buy, follow and care about Local news in France — modelled from more than twelve digital signal sources. Local news has an estimated audience of 4,080,659 people in France.
The average Local news fan in France is 48.0 years old, balanced, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France.
Top brand affinities include Broadcast journalism, Government, News broadcasting, with strongest over-indexing on Broadcast journalism (54.44× the country average).
Demographically, the Local news audience skews balanced with an average age of 48.0, and over-indexes on personality traits such as Patriotism, Urban Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Local news fan in France is balanced, around 48.0 years old, with strong Patriotism tendencies and a notable affinity for Broadcast journalism.
The key figures that characterise the Local news profile in France.
52.9% are female, 47.1% are male, average age 48.0.
| Metric | Value |
|---|---|
| Female | 52.9% |
| Male | 47.1% |
| Average age | 48.0 |
| Estimated audience size | 4,080,659 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 12% | |
| 30-39 | 15% | |
| 40-49 | 22% | |
| 50+ | 45% |
of the worldwide Local news audience comes from France.
| Country | Share |
|---|---|
| United States | 34.1% |
| India | 8.0% |
| United Kingdom | 6.4% |
Where the Local news audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hauts-de-France | ~400K | 1.13× | |
| 02 | Provence-Alpes-Côte d'Azur | ~300K | 1.11× | |
| 03 | Île-de-France | ~800K | 1.10× | |
| 04 | Centre-Val de Loire | ~200K | 1.05× | |
| 05 | Corsica | ~20K | 1.04× | |
| 06 | Normandy | ~200K | 1.00× | |
| 07 | Occitanie | ~300K | 0.99× | |
| 08 | Grand Est | ~300K | 0.96× | |
| 09 | Bourgogne-Franche-Comté | ~200K | 0.96× | |
| 10 | Pays de la Loire | ~200K | 0.94× | |
| 11 | Auvergne-Rhône-Alpes | ~400K | 0.92× | |
| 12 | Nouvelle-Aquitaine | ~300K | 0.91× | |
| 13 | Brittany | ~200K | 0.89× |
The strongest cross-interests of the Local news audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Broadcast journalism | Movies & TV | 54.44× | ||
| 02 | Smart city | Technology & Electronics | 43.32× | ||
| 03 | Public sector | Business & Career | 29.25× | ||
| 04 | Government | Politics & Society | 25.78× | ||
| 05 | Politician | Politics & Society | 21.73× | ||
| 06 | Local government | Politics & Society | 16.26× | ||
| 07 | Internet of Things | Business & Career | 14.72× | ||
| 08 | News broadcasting | Business & Career | 10.30× | ||
| 09 | Urban planning | Business & Career | 8.85× | ||
| 10 | Live television | Movies & TV | 7.58× | ||
| 11 | Online newspaper | News | 5.35× | ||
| 12 | La Charente Libre | News | 5.35× | ||
| 13 | Google News | News | 4.40× | ||
| 14 | Investor | Business & Career | 4.27× | ||
| 15 | Ouest France | News | 3.84× | ||
| 16 | Nice Matin | News | 3.84× | ||
| 17 | Var Matin | News | 3.84× | ||
| 18 | Corse Matin | News | 3.84× | ||
| 19 | La Voix du Nord | News | 3.84× | ||
| 20 | Doctolib | Health | 2.11× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.72× | |
| Urban Lifestyle | OPEN | 2.43× | |
| Early Adopter Mentality | POWER | 2.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.49× | |
| Family Orientation | CONSERVATISM | 0.54× | |
| Sustainability | BALANCE | 0.58× |
Local news has an estimated audience of 4,080,659 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
52.9% of Local news fans are female, 47.1% are male, with an average age of 48.0 years.
Local news fans show strongest brand affinity for Broadcast journalism (54.44×), Government (25.78×), and News broadcasting (10.3×) over the country average.
Local news fans in France are most concentrated in Île-de-France (reach ~800K), Auvergne-Rhône-Alpes (reach ~400K), and Hauts-de-France (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Local news itself, the audience over-indexes on Government (25.78×), News broadcasting (10.3×), Public sector (29.25×), and Ouest France (3.84×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Local news. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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