A data profile of the people who buy, follow and care about Local news in India — modelled from more than twelve digital signal sources. Local news has an estimated audience of 13,313,182 people in India.
The average Local news fan in India is 34.0 years old, more male, and lives primarily in Uttar Pradesh.
The audience is concentrated in Uttar Pradesh, Maharashtra, West Bengal.
Top brand affinities include Breaking news, Dernières Nouvelles d'Alsace, Staff Selection Commission, with strongest over-indexing on Breaking news (4.93× the country average).
Demographically, the Local news audience skews more male with an average age of 34.0, and over-indexes on personality traits such as Social Media Usage, Pet Ownership.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Local news fan in India is more male, around 34.0 years old, with strong Social Media Usage tendencies and a notable affinity for Breaking news.
The key figures that characterise the Local news profile in India.
25.4% are female, 74.6% are male, average age 34.0.
| Metric | Value |
|---|---|
| Female | 25.4% |
| Male | 74.6% |
| Average age | 34.0 |
| Estimated audience size | 13,313,182 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 30% | |
| 30-39 | 20% | |
| 40-49 | 13% | |
| 50+ | 10% |
of the worldwide Local news audience comes from India.
| Country | Share |
|---|---|
| United States | 34.1% |
| India | 8.0% |
| United Kingdom | 6.4% |
Where the Local news audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Mizoram | ~100K | 12.43× | |
| 02 | Tripura | ~20K | 1.24× | |
| 03 | Assam | ~100K | 1.08× | |
| 04 | Arunachal Pradesh | ~8K | 1.05× | |
| 05 | Jharkhand | ~100K | 0.99× | |
| 06 | Andhra Pradesh | ~200K | 0.95× | |
| 07 | Sikkim | ~5K | 0.93× | |
| 08 | Nagaland | ~8K | 0.84× | |
| 09 | Meghalaya | ~10K | 0.82× | |
| 10 | Manipur | ~10K | 0.79× | |
| 11 | Uttarakhand | ~50K | 0.72× | |
| 12 | Goa | ~10K | 0.71× | |
| 13 | Telangana | ~100K | 0.66× | |
| 14 | Himachal Pradesh | ~30K | 0.64× | |
| 15 | Bihar | ~200K | 0.60× | |
| 16 | Chhattisgarh | ~50K | 0.60× | |
| 17 | Madhya Pradesh | ~100K | 0.52× | |
| 18 | Odisha | ~70K | 0.52× | |
| 19 | Jammu and Kashmir | ~30K | 0.50× | |
| 20 | Uttar Pradesh | ~300K | 0.47× | |
| 21 | West Bengal | ~200K | 0.47× | |
| 22 | Karnataka | ~100K | 0.45× | |
| 23 | Punjab (region) | ~80K | 0.44× | |
| 24 | Tamil Nadu | ~100K | 0.43× | |
| 25 | Gujarat | ~200K | 0.41× | |
| 26 | Haryana | ~70K | 0.39× | |
| 27 | Rajasthan | ~100K | 0.37× | |
| 28 | Maharashtra | ~200K | 0.36× | |
| 29 | Kerala | ~70K | 0.34× |
The strongest cross-interests of the Local news audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Dernières Nouvelles d'Alsace | News | 9.78× | ||
| 02 | Salaryman | Business & Career | 6.02× | ||
| 03 | Corruption awareness | Politics & Society | 5.77× | ||
| 04 | Breaking news | Movies & TV | 4.93× | ||
| 05 | Civil Services Examination | Topic | 4.84× | ||
| 06 | Staff Selection Commission | Politics & Society | 4.06× | ||
| 07 | IBPS BANK EXAM | Business & Career | 3.85× | ||
| 08 | CNN | Movies & TV | 2.98× | ||
| 09 | State school | Kids & Family | 2.95× | ||
| 10 | Public broadcasting | Movies & TV | 2.67× | ||
| 11 | Online newspaper | News | 2.59× | ||
| 12 | Broadcast journalism | Movies & TV | 2.58× | ||
| 13 | Government | Politics & Society | 2.35× | ||
| 14 | News broadcasting | Business & Career | 1.85× | ||
| 15 | News24 | News | 1.80× | ||
| 16 | Election | Politics & Society | 1.77× | ||
| 17 | Amar Ujala | News | 1.62× | ||
| 18 | Politics | Politics & Society | 1.55× | ||
| 19 | Bhojpuri language | Politics & Society | 1.55× | ||
| 20 | Zee News | Movies & TV | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.97× | |
| Pet Ownership | JOY | 0.92× | |
| Mindfulness | BALANCE | 0.91× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 0.48× | |
| Individualism | JOY | 0.63× | |
| Quality Awareness | PREMIUM | 0.65× |
Local news has an estimated audience of 13,313,182 people in India, concentrated in Uttar Pradesh and Maharashtra.
25.4% of Local news fans are female, 74.6% are male, with an average age of 34.0 years.
Local news fans show strongest brand affinity for Breaking news (4.93×), Dernières Nouvelles d'Alsace (9.78×), and Staff Selection Commission (4.06×) over the country average.
Local news fans in India are most concentrated in Uttar Pradesh (reach ~300K), Maharashtra (reach ~200K), and West Bengal (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Local news itself, the audience over-indexes on Dernières Nouvelles d'Alsace (9.78×), Staff Selection Commission (4.06×), Online newspaper (2.59×), and News broadcasting (1.85×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Local news. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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