A data profile of the people who buy, follow and care about Online newspaper in India — modelled from more than twelve digital signal sources. Online newspaper has an estimated audience of 15,775,035 people in India.
The average Online newspaper fan in India is 34.3 years old, more male, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Uttar Pradesh, West Bengal.
Top brand affinities include Manorama Online, Malayala Manorama, Madhyamam Daily, with strongest over-indexing on Manorama Online (6.1× the country average).
Demographically, the Online newspaper audience skews more male with an average age of 34.3, and over-indexes on personality traits such as Tradition, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Online newspaper fan in India is more male, around 34.3 years old, with strong Tradition tendencies and a notable affinity for Manorama Online.
The key figures that characterise the Online newspaper profile in India.
26.5% are female, 73.5% are male, average age 34.3.
| Metric | Value |
|---|---|
| Female | 26.5% |
| Male | 73.5% |
| Average age | 34.3 |
| Estimated audience size | 15,775,035 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 31% | |
| 30-39 | 20% | |
| 40-49 | 13% | |
| 50+ | 11% |
of the worldwide Online newspaper audience comes from India.
| Country | Share |
|---|---|
| United States | 15.3% |
| India | 8.0% |
| Italy | 6.5% |
Where the Online newspaper audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sikkim | ~9K | 1.28× | |
| 02 | Arunachal Pradesh | ~10K | 1.12× | |
| 03 | Mizoram | ~10K | 1.10× | |
| 04 | Kerala | ~300K | 1.09× | |
| 05 | Meghalaya | ~20K | 1.09× | |
| 06 | Nagaland | ~10K | 1.09× | |
| 07 | Manipur | ~20K | 1.03× | |
| 08 | Goa | ~20K | 1.01× | |
| 09 | Karnataka | ~400K | 1.00× | |
| 10 | Tripura | ~20K | 0.99× | |
| 11 | Maharashtra | ~800K | 0.98× | |
| 12 | Telangana | ~200K | 0.95× | |
| 13 | Chhattisgarh | ~90K | 0.93× | |
| 14 | Uttarakhand | ~70K | 0.93× | |
| 15 | Himachal Pradesh | ~60K | 0.93× | |
| 16 | Punjab (region) | ~200K | 0.92× | |
| 17 | Jharkhand | ~100K | 0.90× | |
| 18 | Assam | ~100K | 0.89× | |
| 19 | Jammu and Kashmir | ~60K | 0.89× | |
| 20 | Gujarat | ~400K | 0.87× | |
| 21 | Haryana | ~200K | 0.86× | |
| 22 | Odisha | ~100K | 0.83× | |
| 23 | West Bengal | ~400K | 0.82× | |
| 24 | Andhra Pradesh | ~200K | 0.81× | |
| 25 | Madhya Pradesh | ~200K | 0.76× | |
| 26 | Tamil Nadu | ~300K | 0.74× | |
| 27 | Rajasthan | ~300K | 0.74× | |
| 28 | Bihar | ~200K | 0.74× | |
| 29 | Uttar Pradesh | ~500K | 0.70× |
The strongest cross-interests of the Online newspaper audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | OTV (Lebanon) | Movies & TV | 8.43× | ||
| 02 | Madhyamam Daily | News | 8.39× | ||
| 03 | Kerala Kaumudi | Movies & TV | 7.65× | ||
| 04 | Reporter Live | Movies & TV | 6.42× | ||
| 05 | Janam TV | Movies & TV | 6.23× | ||
| 06 | Manorama Online | News | 6.10× | ||
| 07 | Manorama News | Movies & TV | 5.37× | ||
| 08 | Big News | Movies & TV | 5.25× | ||
| 09 | Malayala Manorama | News | 5.00× | ||
| 10 | Spice trade | Business & Career | 4.38× | ||
| 11 | Che Guevara | Politics & Society | 4.36× | ||
| 12 | Pinarayi Vijayan | Politics & Society | 4.14× | ||
| 13 | Mathrubhumi | News | 3.93× | ||
| 14 | V. S. Achuthanandan | Politics & Society | 3.67× | ||
| 15 | Dernières Nouvelles d'Alsace | News | 3.43× | ||
| 16 | Asianet | Movies & TV | 2.81× | ||
| 17 | Electronic publishing | News | 1.94× | ||
| 18 | Malayalam | Politics & Society | 1.78× | ||
| 19 | Live television | Movies & TV | 1.57× | ||
| 20 | Bhojpuri language | Politics & Society | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.94× | |
| Patriotism | CONSERVATISM | 0.91× | |
| Need for Security | CONSERVATISM | 0.90× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.40× | |
| Risk Appetite | THRILL | 0.47× | |
| Luxury Orientation | PREMIUM | 0.47× |
Online newspaper has an estimated audience of 15,775,035 people in India, concentrated in Maharashtra and Uttar Pradesh.
26.5% of Online newspaper fans are female, 73.5% are male, with an average age of 34.3 years.
Online newspaper fans show strongest brand affinity for Manorama Online (6.1×), Malayala Manorama (5×), and Madhyamam Daily (8.39×) over the country average.
Online newspaper fans in India are most concentrated in Maharashtra (reach ~800K), Uttar Pradesh (reach ~500K), and West Bengal (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Online newspaper itself, the audience over-indexes on Malayala Manorama (5×), Madhyamam Daily (8.39×), Mathrubhumi (3.93×), and Kerala Kaumudi (7.65×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Online newspaper. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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