A data profile of the people who buy, follow and care about Online newspaper in Netherlands — modelled from more than twelve digital signal sources. Online newspaper has an estimated audience of 2,976,103 people in Netherlands.
The average Online newspaper fan in Netherlands is 46.9 years old, balanced, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Holland, North Brabant.
Top brand affinities include TV-Gids, NU.nl, NRC, with strongest over-indexing on TV-Gids (1.7× the country average).
Demographically, the Online newspaper audience skews balanced with an average age of 46.9, and over-indexes on personality traits such as Urban Lifestyle, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Online newspaper fan in Netherlands is balanced, around 46.9 years old, with strong Urban Lifestyle tendencies and a notable affinity for TV-Gids.
The key figures that characterise the Online newspaper profile in Netherlands.
54.3% are female, 45.7% are male, average age 46.9.
| Metric | Value |
|---|---|
| Female | 54.3% |
| Male | 45.7% |
| Average age | 46.9 |
| Estimated audience size | 2,976,103 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 14% | |
| 30-39 | 17% | |
| 40-49 | 24% | |
| 50+ | 40% |
of the worldwide Online newspaper audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 15.3% |
| India | 8.0% |
| Italy | 6.5% |
Where the Online newspaper audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Groningen | ~100K | 1.05× | |
| 02 | Flevoland | ~80K | 1.02× | |
| 03 | Drenthe | ~90K | 1.01× | |
| 04 | North Holland | ~500K | 1.00× | |
| 05 | Utrecht | ~200K | 1.00× | |
| 06 | Overijssel | ~200K | 1.00× | |
| 07 | Friesland | ~100K | 1.00× | |
| 08 | Zeeland | ~60K | 1.00× | |
| 09 | Gelderland | ~400K | 0.99× | |
| 10 | Limburg | ~200K | 0.99× | |
| 11 | North Brabant | ~500K | 0.97× | |
| 12 | Zuid-Holland | ~700K | 0.94× |
The strongest cross-interests of the Online newspaper audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Research and development | Business & Career | 9.28× | ||
| 02 | NRC | News | 3.22× | ||
| 03 | Trouw | News | 2.83× | ||
| 04 | Wikipedia | Internet & Social Media | 2.55× | ||
| 05 | De Volkskrant | News | 2.09× | ||
| 06 | Electronic publishing | News | 2.07× | ||
| 07 | Education | Business & Career | 1.96× | ||
| 08 | Nederlands Elftal | Sports | 1.77× | ||
| 09 | Dutch language | Politics & Society | 1.76× | ||
| 10 | NU.nl | News | 1.73× | ||
| 11 | Amsterdam | Travel & Leisure | 1.72× | ||
| 12 | Soccer | Sports | 1.71× | ||
| 13 | Claude | Technology & Electronics | 1.71× | ||
| 14 | TV-Gids | Movies & TV | 1.70× | ||
| 15 | Nederlandse Omroep Stichting | News | 1.69× | ||
| 16 | Rock music | Music & Radio | 1.67× | ||
| 17 | Internet & Social Media | 1.64× | |||
| 18 | The Hague | Travel & Leisure | 1.58× | ||
| 19 | Ziggo Dome | Music & Radio | 1.53× | ||
| 20 | RTL Nieuws | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.46× | |
| Need for Security | CONSERVATISM | 1.44× | |
| Social Media Usage | JOY | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 0.95× | |
| Patriotism | CONSERVATISM | 0.98× | |
| Healthy Lifestyle | BALANCE | 1.00× |
Online newspaper has an estimated audience of 2,976,103 people in Netherlands, concentrated in Zuid-Holland and North Holland.
54.3% of Online newspaper fans are female, 45.7% are male, with an average age of 46.9 years.
Online newspaper fans show strongest brand affinity for TV-Gids (1.7×), NU.nl (1.73×), and NRC (3.22×) over the country average.
Online newspaper fans in Netherlands are most concentrated in Zuid-Holland (reach ~700K), North Holland (reach ~500K), and North Brabant (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Online newspaper itself, the audience over-indexes on NU.nl (1.73×), NRC (3.22×), Amsterdam (1.72×), and RTL Nieuws (1.51×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Online newspaper. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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