A data profile of the people who buy, follow and care about Rock music in Netherlands — modelled from more than twelve digital signal sources. Rock music has an estimated audience of 4,621,759 people in Netherlands.
The average Rock music fan in Netherlands is 43.3 years old, balanced, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Holland, North Brabant.
Top brand affinities include Google Maps, Toto (band), Jutta Leerdam, with strongest over-indexing on Google Maps (2.16× the country average).
Demographically, the Rock music audience skews balanced with an average age of 43.3, and over-indexes on personality traits such as Design Affinity, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Rock music fan in Netherlands is balanced, around 43.3 years old, with strong Design Affinity tendencies and a notable affinity for Google Maps.
The key figures that characterise the Rock music profile in Netherlands.
51.6% are female, 48.4% are male, average age 43.3.
| Metric | Value |
|---|---|
| Female | 51.6% |
| Male | 48.4% |
| Average age | 43.3 |
| Estimated audience size | 4,621,759 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 15% | |
| 30-39 | 17% | |
| 40-49 | 24% | |
| 50+ | 30% |
of the worldwide Rock music audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 22.8% |
| United Kingdom | 4.8% |
| Italy | 4.7% |
Where the Rock music audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North Holland | ~1M | 1.23× | |
| 02 | Zuid-Holland | ~1M | 1.15× | |
| 03 | Flevoland | ~100K | 1.05× | |
| 04 | North Brabant | ~800K | 1.03× | |
| 05 | Drenthe | ~100K | 1.02× | |
| 06 | Overijssel | ~300K | 1.01× | |
| 07 | Limburg | ~300K | 1.00× | |
| 08 | Zeeland | ~100K | 0.98× | |
| 09 | Friesland | ~200K | 0.97× | |
| 10 | Groningen | ~200K | 0.96× | |
| 11 | Gelderland | ~500K | 0.95× | |
| 12 | Utrecht | ~300K | 0.92× |
The strongest cross-interests of the Rock music audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | MSN | News | 2.35× | ||
| 02 | Vattenfall | Home & Garden | 2.34× | ||
| 03 | Scapino | Fashion & Accessoires | 2.24× | ||
| 04 | Home Design | Home & Garden | 2.21× | ||
| 05 | Autoweek | Cars & Mobility | 2.21× | ||
| 06 | Google Maps | Internet & Social Media | 2.16× | ||
| 07 | FC Utrecht | Sports | 1.94× | ||
| 08 | Indeed.com | Business & Career | 1.88× | ||
| 09 | Toto (band) | Music & Radio | 1.85× | ||
| 10 | Drop shipping | Shopping | 1.85× | ||
| 11 | AutoScout24 | Cars & Mobility | 1.81× | ||
| 12 | Jutta Leerdam | Sports | 1.74× | ||
| 13 | Internet & Social Media | 1.74× | |||
| 14 | Hornbach | Shopping | 1.71× | ||
| 15 | Europe | Travel & Leisure | 1.66× | ||
| 16 | Soccer | Sports | 1.64× | ||
| 17 | The Hague | Travel & Leisure | 1.63× | ||
| 18 | Belgium | Travel & Leisure | 1.58× | ||
| 19 | Transport | Cars & Mobility | 1.54× | ||
| 20 | Movies | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 2.07× | |
| Patriotism | CONSERVATISM | 1.78× | |
| Need for Security | CONSERVATISM | 1.66× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.06× | |
| Urban Lifestyle | OPEN | 1.20× | |
| Social Media Usage | JOY | 1.26× |
Rock music has an estimated audience of 4,621,759 people in Netherlands, concentrated in Zuid-Holland and North Holland.
51.6% of Rock music fans are female, 48.4% are male, with an average age of 43.3 years.
Rock music fans show strongest brand affinity for Google Maps (2.16×), Toto (band) (1.85×), and Jutta Leerdam (1.74×) over the country average.
Rock music fans in Netherlands are most concentrated in Zuid-Holland (reach ~1M), North Holland (reach ~1M), and North Brabant (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Rock music itself, the audience over-indexes on Toto (band) (1.85×), Jutta Leerdam (1.74×), Hornbach (1.71×), and Movies (1.51×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Rock music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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