A data profile of the people who buy, follow and care about FC Utrecht in Netherlands — modelled from more than twelve digital signal sources. FC Utrecht has an estimated audience of 2,544,051 people in Netherlands.
The average FC Utrecht fan in Netherlands is 37.8 years old, more male, and lives primarily in Utrecht.
The audience is concentrated in Utrecht, Zuid-Holland, Gelderland.
Top brand affinities include Nieuwegein, IJsselstein, Utrecht, with strongest over-indexing on Nieuwegein (5.76× the country average).
Demographically, the FC Utrecht audience skews more male with an average age of 37.8, and over-indexes on personality traits such as Design Affinity, Sustainability.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical FC Utrecht fan in Netherlands is more male, around 37.8 years old, with strong Design Affinity tendencies and a notable affinity for Nieuwegein.
The key figures that characterise the FC Utrecht profile in Netherlands.
43.8% are female, 56.2% are male, average age 37.8.
| Metric | Value |
|---|---|
| Female | 43.8% |
| Male | 56.2% |
| Average age | 37.8 |
| Estimated audience size | 2,544,051 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 20% | |
| 30-39 | 17% | |
| 40-49 | 19% | |
| 50+ | 19% |
of the worldwide FC Utrecht audience comes from Netherlands.
| Country | Share |
|---|---|
| Netherlands | 37.5% |
| Indonesia | 5.7% |
| Brazil | 3.6% |
Where the FC Utrecht audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Utrecht | ~1M | 5.06× | |
| 02 | Gelderland | ~400K | 1.19× | |
| 03 | Zuid-Holland | ~500K | 0.81× | |
| 04 | Flevoland | ~50K | 0.75× | |
| 05 | Overijssel | ~100K | 0.74× | |
| 06 | North Holland | ~300K | 0.64× | |
| 07 | North Brabant | ~300K | 0.62× | |
| 08 | Drenthe | ~40K | 0.52× | |
| 09 | Friesland | ~50K | 0.51× | |
| 10 | Zeeland | ~20K | 0.42× | |
| 11 | Limburg | ~70K | 0.41× | |
| 12 | Groningen | ~30K | 0.38× |
The strongest cross-interests of the FC Utrecht audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cityplaza | Travel & Leisure | 12.77× | ||
| 02 | IJsselstein | Travel & Leisure | 7.78× | ||
| 03 | Nieuwegein | Travel & Leisure | 5.76× | ||
| 04 | Bunnik | Travel & Leisure | 5.64× | ||
| 05 | Vianen | Travel & Leisure | 5.38× | ||
| 06 | Dirk Kuyt | Sports | 4.11× | ||
| 07 | Randstad | Business & Career | 3.39× | ||
| 08 | TivoliVredenburg | Arts & Culture | 3.18× | ||
| 09 | Zeist | Travel & Leisure | 3.13× | ||
| 10 | Rhine | Travel & Leisure | 2.41× | ||
| 11 | Groene Hart | Travel & Leisure | 2.36× | ||
| 12 | ADO Den Haag | Sports | 2.35× | ||
| 13 | FA Cup | Sports | 2.15× | ||
| 14 | Utrecht | Travel & Leisure | 1.80× | ||
| 15 | Part-time | Business & Career | 1.71× | ||
| 16 | Hoogvliet | Food & Beverages | 1.68× | ||
| 17 | Obituary | Literature | 1.63× | ||
| 18 | Galatasaray S.K. | Sports | 1.59× | ||
| 19 | Ronald Koeman | Sports | 1.54× | ||
| 20 | Amersfoort | Travel & Leisure | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.16× | |
| Sustainability | BALANCE | 1.08× | |
| Travelling | THRILL | 1.08× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.90× | |
| Early Adopter Mentality | POWER | 0.92× | |
| Sports Activity | POWER | 1.01× |
FC Utrecht has an estimated audience of 2,544,051 people in Netherlands, concentrated in Utrecht and Zuid-Holland.
43.8% of FC Utrecht fans are female, 56.2% are male, with an average age of 37.8 years.
FC Utrecht fans show strongest brand affinity for Nieuwegein (5.76×), IJsselstein (7.78×), and Utrecht (1.8×) over the country average.
FC Utrecht fans in Netherlands are most concentrated in Utrecht (reach ~1M), Zuid-Holland (reach ~500K), and Gelderland (reach ~400K). These three regions account for the largest share of the active audience.
Beyond FC Utrecht itself, the audience over-indexes on IJsselstein (7.78×), Utrecht (1.8×), Randstad (3.39×), and ADO Den Haag (2.35×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for FC Utrecht. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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