A data profile of the people who buy, follow and care about Hoogvliet in Netherlands — modelled from more than twelve digital signal sources. Hoogvliet has an estimated audience of 1,617,956 people in Netherlands.
The average Hoogvliet fan in Netherlands is 41.7 years old, more female, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Holland, Gelderland.
Top brand affinities include Feyenoord, Voetbalprimeur, Jong PSV, with strongest over-indexing on Feyenoord (5.93× the country average).
Demographically, the Hoogvliet audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Tradition, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Hoogvliet fan in Netherlands is more female, around 41.7 years old, with strong Tradition tendencies and a notable affinity for Feyenoord.
The key figures that characterise the Hoogvliet profile in Netherlands.
61.9% are female, 38.1% are male, average age 41.7.
| Metric | Value |
|---|---|
| Female | 61.9% |
| Male | 38.1% |
| Average age | 41.7 |
| Estimated audience size | 1,617,956 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 21% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 24% |
of the worldwide Hoogvliet audience comes from Netherlands.
| Country | Share |
|---|---|
| Netherlands | 98.1% |
| Germany | 0.8% |
| Poland | 0.3% |
Where the Hoogvliet audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Zuid-Holland | ~1M | 5.68× | |
| 02 | Gelderland | ~300K | 1.35× | |
| 03 | North Holland | ~300K | 1.16× | |
| 04 | North Brabant | ~100K | 0.55× | |
| 05 | Flevoland | ~20K | 0.40× | |
| 06 | Overijssel | ~40K | 0.35× | |
| 07 | Drenthe | ~20K | 0.32× | |
| 08 | Friesland | ~20K | 0.29× | |
| 09 | Groningen | ~10K | 0.27× | |
| 10 | Limburg | ~30K | 0.24× |
The strongest cross-interests of the Hoogvliet audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Feyenoord | Sports | 5.93× | ||
| 02 | Jong PSV | Sports | 5.93× | ||
| 03 | Fried chicken | Food & Beverages | 5.93× | ||
| 04 | German cuisine | Food & Beverages | 5.23× | ||
| 05 | Sparta Rotterdam | Sports | 3.92× | ||
| 06 | Sunday Brunch | Kids & Family | 3.57× | ||
| 07 | Excelsior Rotterdam | Sports | 3.35× | ||
| 08 | NAC Breda | Sports | 3.35× | ||
| 09 | FC Dordrecht | Sports | 3.35× | ||
| 10 | ADO Den Haag | Sports | 2.99× | ||
| 11 | Take-out | Food & Beverages | 2.71× | ||
| 12 | Tabloid (newspaper format) | Literature | 2.46× | ||
| 13 | Public transport | Cars & Mobility | 2.10× | ||
| 14 | TK Maxx | Shopping | 2.01× | ||
| 15 | Voetbal International | Sports | 1.81× | ||
| 16 | KFC | Food & Beverages | 1.80× | ||
| 17 | Voetbalprimeur | Sports | 1.72× | ||
| 18 | voetbalzone | Sports | 1.68× | ||
| 19 | FC Utrecht | Sports | 1.68× | ||
| 20 | Zoo | Kids & Family | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.59× | |
| Convenience Orientation | PREMIUM | 1.42× | |
| Urban Lifestyle | OPEN | 1.38× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.76× | |
| Creativity | OPEN | 0.88× | |
| Family Orientation | CONSERVATISM | 0.89× |
Hoogvliet's target market in Netherlands covers an estimated 1,617,956 people, concentrated in Zuid-Holland and North Holland.
61.9% of the Hoogvliet audience are female, 38.1% are male, with an average age of 41.7 years.
Hoogvliet fans show strongest brand affinity for Feyenoord (5.93×), Voetbalprimeur (1.72×), and Jong PSV (5.93×) over the country average.
Hoogvliet fans in Netherlands are most concentrated in Zuid-Holland (reach ~1M), North Holland (reach ~300K), and Gelderland (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Hoogvliet itself, the audience over-indexes on Voetbalprimeur (1.72×), Jong PSV (5.93×), Take-out (2.71×), and Tabloid (newspaper format) (2.46×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Hoogvliet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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