A data profile of the people who buy, follow and care about Voetbal International in Netherlands — modelled from more than twelve digital signal sources. Voetbal International has an estimated audience of 3,276,402 people in Netherlands.
The average Voetbal International fan in Netherlands is 40.5 years old, more male, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Brabant, North Holland.
Top brand affinities include Feyenoord, PSV Eindhoven, Max Verstappen, with strongest over-indexing on Feyenoord (2.16× the country average).
Demographically, the Voetbal International audience skews more male with an average age of 40.5, and over-indexes on personality traits such as Sustainability, Urban Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Voetbal International fan in Netherlands is more male, around 40.5 years old, with strong Sustainability tendencies and a notable affinity for Feyenoord.
The key figures that characterise the Voetbal International profile in Netherlands.
36.1% are female, 63.9% are male, average age 40.5.
| Metric | Value |
|---|---|
| Female | 36.1% |
| Male | 63.9% |
| Average age | 40.5 |
| Estimated audience size | 3,276,402 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 19% | |
| 30-39 | 18% | |
| 40-49 | 20% | |
| 50+ | 25% |
of the worldwide Voetbal International audience comes from Netherlands.
| Country | Share |
|---|---|
| Netherlands | 24.5% |
| India | 13.6% |
| United States | 7.2% |
Where the Voetbal International audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Limburg | ~300K | 1.20× | |
| 02 | Friesland | ~100K | 1.17× | |
| 03 | North Brabant | ~600K | 1.13× | |
| 04 | Gelderland | ~500K | 1.12× | |
| 05 | Overijssel | ~300K | 1.09× | |
| 06 | Drenthe | ~90K | 0.93× | |
| 07 | Groningen | ~100K | 0.91× | |
| 08 | Zuid-Holland | ~700K | 0.89× | |
| 09 | North Holland | ~500K | 0.80× | |
| 10 | Flevoland | ~70K | 0.75× |
The strongest cross-interests of the Voetbal International audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Eredivisie | Sports | 2.89× | ||
| 02 | PSV Eindhoven | Sports | 2.52× | ||
| 03 | Spotify | Internet & Social Media | 2.27× | ||
| 04 | Aldi | Shopping | 2.20× | ||
| 05 | Feyenoord | Sports | 2.16× | ||
| 06 | Bol.com | Shopping | 2.14× | ||
| 07 | Albert Heijn | Shopping | 2.12× | ||
| 08 | Formula One | Sports | 2.06× | ||
| 09 | Voetbalprimeur | Sports | 1.87× | ||
| 10 | FIFA World Cup | Sports | 1.87× | ||
| 11 | HEMA | Shopping | 1.82× | ||
| 12 | Netherlands | Travel & Leisure | 1.79× | ||
| 13 | Outdoor recreation | Sports | 1.78× | ||
| 14 | Music | Business & Career | 1.74× | ||
| 15 | Max Verstappen | Sports | 1.73× | ||
| 16 | Sports | Sports | 1.71× | ||
| 17 | IKEA | Home & Garden | 1.68× | ||
| 18 | Live events | Music & Radio | 1.65× | ||
| 19 | Arts and music | Arts & Culture | 1.59× | ||
| 20 | RTL Nieuws | Movies & TV | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.64× | |
| Urban Lifestyle | OPEN | 1.54× | |
| Need for Security | CONSERVATISM | 1.47× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.06× | |
| Early Adopter Mentality | POWER | 1.21× | |
| Healthy Lifestyle | BALANCE | 1.28× |
Voetbal International has an estimated audience of 3,276,402 people in Netherlands, concentrated in Zuid-Holland and North Brabant.
36.1% of Voetbal International fans are female, 63.9% are male, with an average age of 40.5 years.
Voetbal International fans show strongest brand affinity for Feyenoord (2.16×), PSV Eindhoven (2.52×), and Max Verstappen (1.73×) over the country average.
Voetbal International fans in Netherlands are most concentrated in Zuid-Holland (reach ~700K), North Brabant (reach ~600K), and North Holland (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Voetbal International itself, the audience over-indexes on PSV Eindhoven (2.52×), Max Verstappen (1.73×), Albert Heijn (2.12×), and Aldi (2.2×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Voetbal International. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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