A data profile of the people who buy, follow and care about Spotify in Netherlands — modelled from more than twelve digital signal sources. Spotify has an estimated audience of 6,104,846 people in Netherlands.
The average Spotify fan in Netherlands is 36.3 years old, balanced, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Holland, North Brabant.
Top brand affinities include FIFA World Cup, Manchester City F.C., UEFA Europa League, with strongest over-indexing on FIFA World Cup (1.55× the country average).
Demographically, the Spotify audience skews balanced with an average age of 36.3, and over-indexes on personality traits such as Travelling, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Spotify fan in Netherlands is balanced, around 36.3 years old, with strong Travelling tendencies and a notable affinity for FIFA World Cup.
The key figures that characterise the Spotify profile in Netherlands.
47.9% are female, 52.1% are male, average age 36.3.
| Metric | Value |
|---|---|
| Female | 47.9% |
| Male | 52.1% |
| Average age | 36.3 |
| Estimated audience size | 6,104,846 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 21% | |
| 30-39 | 17% | |
| 40-49 | 17% | |
| 50+ | 16% |
of the worldwide Spotify audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 20.8% |
| Japan | 5.2% |
| Germany | 4.2% |
Where the Spotify audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North Holland | ~1.5M | 1.13× | |
| 02 | North Brabant | ~1M | 1.10× | |
| 03 | Zuid-Holland | ~1.5M | 1.09× | |
| 04 | Overijssel | ~500K | 1.09× | |
| 05 | Gelderland | ~800K | 1.08× | |
| 06 | Flevoland | ~200K | 1.04× | |
| 07 | Limburg | ~400K | 0.98× | |
| 08 | Friesland | ~200K | 0.93× | |
| 09 | Utrecht | ~400K | 0.89× | |
| 10 | Groningen | ~200K | 0.84× | |
| 11 | Drenthe | ~200K | 0.84× |
The strongest cross-interests of the Spotify audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Manchester City F.C. | Sports | 2.13× | ||
| 02 | Epic Games | Games | 1.81× | ||
| 03 | Music school | Music & Radio | 1.76× | ||
| 04 | UEFA Europa League | Sports | 1.72× | ||
| 05 | Gaming computer | Technology & Electronics | 1.70× | ||
| 06 | Chelsea F.C. | Sports | 1.69× | ||
| 07 | EA Sports FC | Games | 1.69× | ||
| 08 | A.C. Milan | Sports | 1.68× | ||
| 09 | Music education | Music & Radio | 1.68× | ||
| 10 | Liverpool F.C. | Sports | 1.63× | ||
| 11 | Fortnite | Games | 1.63× | ||
| 12 | UEFA Conference League | Sports | 1.60× | ||
| 13 | Web development | Business & Career | 1.59× | ||
| 14 | Twitch | Games | 1.59× | ||
| 15 | Juventus F.C. | Sports | 1.57× | ||
| 16 | FIFA World Cup | Sports | 1.55× | ||
| 17 | Serie A | Sports | 1.53× | ||
| 18 | Manchester United F.C. | Sports | 1.52× | ||
| 19 | Discord | Internet & Social Media | 1.51× | ||
| 20 | La Liga | Sports | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.98× | |
| Social Media Usage | JOY | 0.92× | |
| Patriotism | CONSERVATISM | 0.89× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.70× | |
| Early Adopter Mentality | POWER | 0.73× | |
| Need for Security | CONSERVATISM | 0.73× |
Spotify has an estimated audience of 6,104,846 people in Netherlands, concentrated in Zuid-Holland and North Holland.
47.9% of Spotify fans are female, 52.1% are male, with an average age of 36.3 years.
Spotify fans show strongest brand affinity for FIFA World Cup (1.55×), Manchester City F.C. (2.13×), and UEFA Europa League (1.72×) over the country average.
Spotify fans in Netherlands are most concentrated in Zuid-Holland (reach ~1.5M), North Holland (reach ~1.5M), and North Brabant (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Spotify itself, the audience over-indexes on Manchester City F.C. (2.13×), UEFA Europa League (1.72×), Manchester United F.C. (1.52×), and Liverpool F.C. (1.63×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Spotify. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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