A data profile of the people who buy, follow and care about Eredivisie in Netherlands — modelled from more than twelve digital signal sources. Eredivisie has an estimated audience of 2,838,013 people in Netherlands.
The average Eredivisie fan in Netherlands is 38.1 years old, more male, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Brabant, Gelderland.
Top brand affinities include Johan Cruijff ArenA, FC Utrecht, Eerste Divisie, with strongest over-indexing on Johan Cruijff ArenA (10.87× the country average).
Demographically, the Eredivisie audience skews more male with an average age of 38.1, and over-indexes on personality traits such as Sustainability, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Eredivisie fan in Netherlands is more male, around 38.1 years old, with strong Sustainability tendencies and a notable affinity for Johan Cruijff ArenA.
The key figures that characterise the Eredivisie profile in Netherlands.
38.8% are female, 61.2% are male, average age 38.1.
| Metric | Value |
|---|---|
| Female | 38.8% |
| Male | 61.2% |
| Average age | 38.1 |
| Estimated audience size | 2,838,013 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 19% | |
| 30-39 | 16% | |
| 40-49 | 18% | |
| 50+ | 21% |
of the worldwide Eredivisie audience comes from Netherlands.
| Country | Share |
|---|---|
| Netherlands | 27.3% |
| United States | 6.2% |
| Germany | 5.7% |
Where the Eredivisie audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Overijssel | ~300K | 1.63× | |
| 02 | Friesland | ~100K | 1.25× | |
| 03 | Gelderland | ~400K | 1.20× | |
| 04 | Drenthe | ~100K | 1.18× | |
| 05 | North Brabant | ~500K | 1.01× | |
| 06 | Limburg | ~200K | 0.93× | |
| 07 | Zuid-Holland | ~600K | 0.92× | |
| 08 | Flevoland | ~70K | 0.90× | |
| 09 | Groningen | ~80K | 0.85× | |
| 10 | Utrecht | ~200K | 0.73× | |
| 11 | Zeeland | ~40K | 0.71× | |
| 12 | North Holland | ~400K | 0.69× |
The strongest cross-interests of the Eredivisie audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Johan Cruijff ArenA | Sports | 10.87× | ||
| 02 | Eerste Divisie | Sports | 9.08× | ||
| 03 | SC Cambuur | Sports | 6.84× | ||
| 04 | Jong Ajax | Sports | 6.67× | ||
| 05 | FC Utrecht | Sports | 6.66× | ||
| 06 | Robin van Persie | Sports | 6.60× | ||
| 07 | FC Dordrecht | Sports | 6.52× | ||
| 08 | Inter Milan | Sports | 6.16× | ||
| 09 | FC Twente | Sports | 5.04× | ||
| 10 | Sparta Rotterdam | Sports | 4.80× | ||
| 11 | Voetbal International | Sports | 4.31× | ||
| 12 | Johan Derksen | Sports | 3.37× | ||
| 13 | Nederlands Elftal | Sports | 3.13× | ||
| 14 | Voetbalprimeur | Sports | 2.99× | ||
| 15 | FIFA World Cup | Sports | 2.90× | ||
| 16 | voetbalzone | Sports | 2.43× | ||
| 17 | Max Verstappen | Sports | 2.07× | ||
| 18 | PSV Eindhoven | Sports | 1.90× | ||
| 19 | Feyenoord | Sports | 1.86× | ||
| 20 | TV-Gids | Movies & TV | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 2.43× | |
| Need for Security | CONSERVATISM | 1.12× | |
| Social Media Usage | JOY | 1.09× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.51× | |
| Travelling | THRILL | 0.68× | |
| Early Adopter Mentality | POWER | 0.71× |
Eredivisie has an estimated audience of 2,838,013 people in Netherlands, concentrated in Zuid-Holland and North Brabant.
38.8% of Eredivisie fans are female, 61.2% are male, with an average age of 38.1 years.
Eredivisie fans show strongest brand affinity for Johan Cruijff ArenA (10.87×), FC Utrecht (6.66×), and Eerste Divisie (9.08×) over the country average.
Eredivisie fans in Netherlands are most concentrated in Zuid-Holland (reach ~600K), North Brabant (reach ~500K), and Gelderland (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Eredivisie itself, the audience over-indexes on FC Utrecht (6.66×), Eerste Divisie (9.08×), FC Twente (5.04×), and Voetbalprimeur (2.99×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Eredivisie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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