Eredivisie Audience in Germany
Eredivisie has an estimated audience of 600,744 people in Germany. 30.8% are female, 69.2% are male, average age 35.6. Top regions: Nordrhein-Westfalen, Niedersachsen, Bayern. Top brand affinities: Ligue 1, Royale Union Saint-Gilloise, EuroLeague, Serie A, Borussia Dortmund.
The average Eredivisie fan in Germany is 35.6 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Bayern. Top brand affinities include Ligue 1, Royale Union Saint-Gilloise, EuroLeague, with strongest over-indexing on Ligue 1 (17.32× the country average). Demographically, the Eredivisie audience skews more male with an average age of 35.6, and over-indexes on personality traits such as Price Sensitivity, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Event · Subtype: Soccer
Demographics of Eredivisie fans
| Metric | Value |
|---|---|
| Female | 30.8% |
| Male | 69.2% |
| Average age | 35.6 |
| Estimated audience size | 600,744 |
Audience persona
The typical Eredivisie fan in Germany is more male, around 35.6 years old, with strong Price Sensitivity tendencies and a notable affinity for Ligue 1.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 267,823 | 2.04× |
| Niedersachsen | 99,108 | 1.7× |
| Bayern | 76,245 | 0.79× |
| Baden-Württemberg | 72,050 | 0.88× |
| Hessen | 45,311 | 0.99× |
| Rheinland-Pfalz | 36,303 | 1.21× |
| Berlin | 26,881 | 1× |
| Sachsen | 19,216 | 0.65× |
| Schleswig-Holstein | 18,317 | 0.85× |
| Hamburg | 14,528 | 1.07× |
| Brandenburg | 13,958 | 0.75× |
| Sachsen-Anhalt | 11,374 | 0.73× |
| Mecklenburg-Vorpommern | 9,536 | 0.83× |
| Thüringen | 9,490 | 0.62× |
| Saarland | 6,039 | 0.82× |
| Bremen | 5,535 | 1.08× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Ligue 1 | 17.32× | Sports |
| Royale Union Saint-Gilloise | 45.35× | Sports |
| EuroLeague | 44.08× | Sports |
| Serie A | 10.22× | Sports |
| Borussia Dortmund | 3.25× | Sports |
| UEFA Champions League | 4.61× | Sports |
| Unisport | 17.02× | Shopping |
| SV Werder Bremen | 3.89× | Sports |
| Dynamo Dresden | 5.17× | Sports |
| La Liga | 6.47× | Sports |
| Transfermarkt | 4.26× | Sports |
| Eintracht Frankfurt | 3.85× | Sports |
| du | 18.11× | Technology & Electronics |
| Real Madrid C.F. | 3.67× | Sports |
| Eerste Divisie | 56.63× | Sports |
| Sport Bild | 4.99× | Sports |
| F.C. Hansa Rostock | 5.86× | Sports |
| Hannover 96 | 5.7× | Sports |
| Johan Cruijff ArenA | 40.09× | Sports |
| SK Slavia Prague | 31.22× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.1 |
| Career Orientation | POWER | 1.05 |
| Risk Appetite | THRILL | 1.02 |
| Patriotism | CONSERVATISM | 1 |
| Spirituality | BALANCE | 0.99 |
| Convenience Orientation | PREMIUM | 0.98 |
Worldwide distribution
| Country | Share |
|---|---|
| Netherlands | 28.6% |
| United States | 6.4% |
| Germany | 5.9% |
See Eredivisie audiences in other countries
More Soccer audiences in Germany
- Borussia Dortmund (41,191,516)
- FC Bayern Munich (24,331,511)
- Bundesliga (23,414,929)
- FIFA World Cup (19,622,305)
- UEFA Champions League (18,624,368)
Frequently asked questions
How many fans does Eredivisie have in Germany?
Eredivisie has an estimated audience of 600,744 people in Germany, concentrated in Nordrhein-Westfalen and Niedersachsen.
What is the gender split and age of Eredivisie fans?
30.8% of Eredivisie fans are female, 69.2% are male, with an average age of 35.6 years.
Which brands do Eredivisie fans like most?
Eredivisie fans show strongest brand affinity for Ligue 1 (17.32×), Royale Union Saint-Gilloise (45.35×), and EuroLeague (44.08×) over the country average.
Where do Eredivisie fans live in Germany?
Eredivisie fans in Germany are most concentrated in Nordrhein-Westfalen (reach 267,823), Niedersachsen (reach 99,108), and Bayern (reach 76,245). These three regions account for the largest share of the active audience.
What other brands do Eredivisie fans also like?
Beyond Eredivisie itself, the audience over-indexes on Royale Union Saint-Gilloise (45.35×), EuroLeague (44.08×), Serie A (10.22×), and Borussia Dortmund (3.25×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Eredivisie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.