Rascasse Audience Intelligence

du Target Market in Germany

A data profile of the people who buy, follow and care about du in Germany — modelled from more than twelve digital signal sources. du has an estimated audience of 591,501 people in Germany.

#1341among Brand in Germany#456in Technology & Electronics

The average du fan in Germany is 39.1 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Joint venture, Da Nang, WarGames, with strongest over-indexing on Joint venture (84.48× the country average).

Demographically, the du audience skews more male with an average age of 39.1, and over-indexes on personality traits such as Spirituality, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical du fan in Germany is more male, around 39.1 years old, with strong Spirituality tendencies and a notable affinity for Joint venture.

Category: Technology & Electronics · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the du profile in Germany.

Audience size
592K
in Germany
Gender
37.3%♀
62.7% male
Age
39.1
average years
Country rank
#10225
Brand in Germany
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of du

37.3% are female, 62.7% are male, average age 39.1.

Fig. 02

Gender split

37.3%
Female
62.7%
Male
Demographic split for du audience in Germany
MetricValue
Female37.3%
Male62.7%
Average age39.1
Estimated audience size591,501
Fig. 03

Age distribution

Ø 39.1
average years
Age distribution of the du audience in Germany
Age bracketShare%
16-1922%
20-2915%
30-3921%
40-4924%
50+18%
Fig. 04

Worldwide distribution

11.6%

of the worldwide du audience comes from Germany.

Worldwide audience distribution share by country for du
CountryShare
United Arab Emirates21.1%
India12.6%
Germany11.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the du audience in Germany is strongest.

Fig. 05

Top regions by affinity

du customers by region in Germany
#RegionReachAffinity×
01Sachsen-Anhalt~20K1.50×
02Thüringen~20K1.32×
03Sachsen~30K1.10×
04Nordrhein-Westfalen~100K1.07×
05Mecklenburg-Vorpommern~10K1.04×
06Niedersachsen~60K1.02×
07Brandenburg~20K1.00×
08Saarland~6K0.95×
09Hamburg~10K0.93×
10Hessen~40K0.91×
11Bremen~4K0.90×
12Rheinland-Pfalz~20K0.89×
13Berlin~20K0.88×
14Schleswig-Holstein~20K0.87×
15Baden-Württemberg~60K0.84×
16Bayern~70K0.81×
Fig. 06

Affinity by region

Affinity by region — du, Germany
0.81×1.00×1.50×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the du audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for du audience
#·InterestCategoryAffinity×
01Joint ventureBusiness & Career84.48×
02Da NangTravel & Leisure82.85×
03WarGamesMovies & TV40.69×
04Lolita fashionFashion & Accessoires22.88×
05EredivisieSports18.11×
06Bank for International SettlementsPolitics & Society17.46×
07Baby toysKids & Family12.83×
08Chicago Fire (TV series)Movies & TV12.16×
09Ford RangerCars & Mobility7.93×
10Maxi-CosiKids & Family7.39×
11Parental leaveKids & Family7.30×
12Show TVMovies & TV5.79×
13GeneticsKids & Family5.31×
14Viral videoInternet & Social Media4.49×
15Boston TerrierPets & Animals4.34×
16Andrea BergMusic & Radio4.21×
17Taylor SwiftMusic & Radio3.88×
18Brad PittMovies & TV3.83×
19Rail transportTravel & Leisure3.78×
20XInternet & Social Media2.10×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the du audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by du audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE2.35×
Convenience OrientationPREMIUM1.69×
ExtroversionTHRILL1.64×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by du audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.64×
Healthy LifestyleBALANCE0.65×
DIY MentalityTHRILL0.67×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is du's target market in Germany?

du's target market in Germany covers an estimated 591,501 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of du customers?

37.3% of the du audience are female, 62.7% are male, with an average age of 39.1 years.

03

Which brands do du fans like most?

du fans show strongest brand affinity for Joint venture (84.48×), Da Nang (82.85×), and WarGames (40.69×) over the country average.

04

Where do du fans live in Germany?

du fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~70K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do du fans also like?

Beyond du itself, the audience over-indexes on Da Nang (82.85×), WarGames (40.69×), Eredivisie (18.11×), and Baby toys (12.83×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in Germany

See du audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for du. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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