du Audience in Germany
du has an estimated audience of 559,309 people in Germany. 37.3% are female, 62.7% are male, average age 39.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Zemun, Progressive rock, Litter box, Eindhoven, Buddy – The Buddy Holly Story.
The average du fan in Germany is 39.1 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Zemun, Progressive rock, Litter box, with strongest over-indexing on Zemun (44.53× the country average). Demographically, the du audience skews more male with an average age of 39.1, and over-indexes on personality traits such as Spirituality, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Brand
Demographics of du fans
| Metric | Value |
|---|---|
| Female | 37.3% |
| Male | 62.7% |
| Average age | 39.1 |
| Estimated audience size | 559,309 |
Audience persona
The typical du fan in Germany is more male, around 39.1 years old, with strong Spirituality tendencies and a notable affinity for Zemun.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 144,533 | 1.18× |
| Bayern | 82,764 | 0.92× |
| Baden-Württemberg | 75,834 | 0.99× |
| Niedersachsen | 57,787 | 1.06× |
| Hessen | 46,165 | 1.08× |
| Sachsen | 28,894 | 1.05× |
| Rheinland-Pfalz | 26,173 | 0.93× |
| Berlin | 25,235 | 1.01× |
| Sachsen-Anhalt | 19,524 | 1.35× |
| Brandenburg | 18,095 | 1.04× |
| Thüringen | 13,923 | 0.98× |
| Hamburg | 13,061 | 1.03× |
| Schleswig-Holstein | 10,961 | 0.55× |
| Mecklenburg-Vorpommern | 10,430 | 0.98× |
| Saarland | 6,248 | 0.91× |
| Bremen | 4,441 | 0.93× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Zemun | 44.53× | Travel & Leisure |
| Progressive rock | 3.07× | Music & Radio |
| Litter box | 2.09× | Pets & Animals |
| Eindhoven | 3.06× | Travel & Leisure |
| Buddy – The Buddy Holly Story | 6.34× | Music & Radio |
| Gil Ofarim | 1.52× | Music & Radio |
| Pillow | 1.7× | Home & Garden |
| Alaska | 3.58× | Travel & Leisure |
| Google Analytics | 2.51× | Internet & Social Media |
| Handmade Gifts | 1.97× | Kids & Family |
| Este, Veneto | 2.01× | Travel & Leisure |
| Sailor | 3.78× | Travel & Leisure |
| IPKO | 4.37× | Business & Career |
| FabFilter | 12.9× | Technology & Electronics |
| Škoda Kodiaq | 1.54× | Cars & Mobility |
| Golden Gate | 4.09× | Games |
| Natural rubber | 1.7× | Cars & Mobility |
| Fabienne Carat | 61.15× | Movies & TV |
| Jura Mountains | 3.98× | Travel & Leisure |
| Video izle | 2.32× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 1.73 |
| Convenience Orientation | PREMIUM | 1.52 |
| Urban Lifestyle | OPEN | 1.4 |
| Sports Activity | POWER | 1.26 |
| Social Media Usage | JOY | 1.18 |
| Early Adopter Mentality | POWER | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| United Arab Emirates | 21.5% |
| India | 12.0% |
| Germany | 10.9% |
See du audiences in other countries
More Technology & Electronics audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does du have in Germany?
du has an estimated audience of 559,309 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of du fans?
37.3% of du fans are female, 62.7% are male, with an average age of 39.1 years.
Which brands do du fans like most?
du fans show strongest brand affinity for Zemun (44.53×), Progressive rock (3.07×), and Litter box (2.09×) over the country average.
Where do du fans live in Germany?
du fans in Germany are most concentrated in Nordrhein-Westfalen (reach 144,533), Bayern (reach 82,764), and Baden-Württemberg (reach 75,834). These three regions account for the largest share of the active audience.
What other brands do du fans also like?
Beyond du itself, the audience over-indexes on Progressive rock (3.07×), Litter box (2.09×), Eindhoven (3.06×), and Buddy – The Buddy Holly Story (6.34×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for du. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.