Joint venture Audience in Germany
Joint venture has an estimated audience of 393,458 people in Germany. 42.7% are female, 57.3% are male, average age 41.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: du, Religion, Spirituality, Teacher, Universe.
The average Joint venture fan in Germany is 41.0 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include du, Religion, Spirituality, with strongest over-indexing on du (84.48× the country average). Demographically, the Joint venture audience skews more male with an average age of 41.0, and over-indexes on personality traits such as Quality Awareness, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Joint venture fans
| Metric | Value |
|---|---|
| Female | 42.7% |
| Male | 57.3% |
| Average age | 41.0 |
| Estimated audience size | 393,458 |
Audience persona
The typical Joint venture fan in Germany is more male, around 41.0 years old, with strong Quality Awareness tendencies and a notable affinity for du.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 96,249 | 1.12× |
| Bayern | 74,837 | 1.18× |
| Baden-Württemberg | 60,985 | 1.14× |
| Niedersachsen | 40,125 | 1.05× |
| Hessen | 36,445 | 1.22× |
| Schleswig-Holstein | 25,593 | 1.81× |
| Sachsen | 19,277 | 1× |
| Rheinland-Pfalz | 19,192 | 0.97× |
| Berlin | 18,225 | 1.04× |
| Hamburg | 10,787 | 1.21× |
| Brandenburg | 7,362 | 0.6× |
| Thüringen | 6,571 | 0.66× |
| Sachsen-Anhalt | 6,408 | 0.63× |
| Mecklenburg-Vorpommern | 4,405 | 0.59× |
| Saarland | 4,073 | 0.84× |
| Bremen | 3,188 | 0.95× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| du | 84.48× | Technology & Electronics |
| Religion | 8.72× | Business & Career |
| Spirituality | 11.23× | Health |
| Teacher | 7.92× | Business & Career |
| Universe | 7.66× | Politics & Society |
| Meditation | 6.18× | Health |
| Atlantic Ocean | 9.4× | Travel & Leisure |
| Artist | 7.76× | Music & Radio |
| Mindfulness | 8.38× | Health |
| Pernod Ricard | 38.79× | Food & Beverages |
| Cognition | 6.89× | Health |
| Kite | 24.8× | Sports |
| Mediterranean Sea | 7.94× | Travel & Leisure |
| Paul Cézanne | 42.31× | Arts & Culture |
| Image sensor | 7.29× | Technology & Electronics |
| Environmentalism | 6.41× | Politics & Society |
| Pigment | 9.16× | Beauty & Wellness |
| Social Democratic Party of Germany | 6.94× | Politics & Society |
| Cần Thơ | 41.24× | Travel & Leisure |
| Der Spiegel | 5.22× | News |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.94 |
| Early Adopter Mentality | POWER | 1.83 |
| Sports Activity | POWER | 1.65 |
| Career Orientation | POWER | 1.58 |
| Urban Lifestyle | OPEN | 1.5 |
| Luxury Orientation | PREMIUM | 1.43 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.5% |
| Vietnam | 8.6% |
| India | 6.7% |
See Joint venture audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Joint venture have in Germany?
Joint venture has an estimated audience of 393,458 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Joint venture fans?
42.7% of Joint venture fans are female, 57.3% are male, with an average age of 41.0 years.
Which brands do Joint venture fans like most?
Joint venture fans show strongest brand affinity for du (84.48×), Religion (8.72×), and Spirituality (11.23×) over the country average.
Where do Joint venture fans live in Germany?
Joint venture fans in Germany are most concentrated in Nordrhein-Westfalen (reach 96,249), Bayern (reach 74,837), and Baden-Württemberg (reach 60,985). These three regions account for the largest share of the active audience.
What other brands do Joint venture fans also like?
Beyond Joint venture itself, the audience over-indexes on Religion (8.72×), Spirituality (11.23×), Teacher (7.92×), and Universe (7.66×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Joint venture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.