Cognition Audience in Germany
Cognition has an estimated audience of 4,935,773 people in Germany. 64.9% are female, 35.1% are male, average age 37.4. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Israel, Högl, Historic site, Snow White (Fables), Este, Veneto.
The average Cognition fan in Germany is 37.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Israel, Högl, Historic site, with strongest over-indexing on Israel (2.45× the country average). Demographically, the Cognition audience skews more female with an average age of 37.4, and over-indexes on personality traits such as Mindfulness, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Topic · Subtype: Field of study
Demographics of Cognition fans
| Metric | Value |
|---|---|
| Female | 64.9% |
| Male | 35.1% |
| Average age | 37.4 |
| Estimated audience size | 4,935,773 |
Audience persona
The typical Cognition fan in Germany is more female, around 37.4 years old, with strong Mindfulness tendencies and a notable affinity for Israel.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,097,835 | 1.02× |
| Baden-Württemberg | 751,891 | 1.12× |
| Bayern | 734,046 | 0.93× |
| Niedersachsen | 492,887 | 1.03× |
| Hessen | 371,688 | 0.99× |
| Sachsen | 288,896 | 1.19× |
| Berlin | 257,357 | 1.17× |
| Rheinland-Pfalz | 230,213 | 0.93× |
| Schleswig-Holstein | 175,972 | 0.99× |
| Brandenburg | 150,643 | 0.98× |
| Thüringen | 132,174 | 1.05× |
| Hamburg | 124,744 | 1.12× |
| Sachsen-Anhalt | 123,974 | 0.97× |
| Mecklenburg-Vorpommern | 88,002 | 0.93× |
| Saarland | 44,381 | 0.73× |
| Bremen | 36,015 | 0.85× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Israel | 2.45× | Travel & Leisure |
| Högl | 7.72× | Fashion & Accessoires |
| Historic site | 8.63× | Arts & Culture |
| Snow White (Fables) | 1.57× | Literature |
| Este, Veneto | 1.5× | Travel & Leisure |
| The Journey (1959 film) | 8.63× | Movies & TV |
| Volvo V60 | 2.52× | Cars & Mobility |
| Preacher (comics) | 3.55× | Literature |
| Join Me | 6.42× | Technology & Electronics |
| Samanyolu Haber | 2.22× | Movies & TV |
| Buying and Selling Real Estate | 3.4× | Home & Garden |
| The Hollies (Official) | 3.15× | Music & Radio |
| Scratching post | 2.74× | Pets & Animals |
| Buying a House | 2.68× | Home & Garden |
| Cachorro | 1.53× | Pets & Animals |
| Information sensitivity | 2.26× | Technology & Electronics |
| The Hooters | 3.7× | Music & Radio |
| Irish Ferries | 4.16× | Cars & Mobility |
| Solo climbing | 1.59× | Sports |
| Zagreb | 1.6× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 1.61 |
| Pet Ownership | JOY | 1.35 |
| Sports Activity | POWER | 1.28 |
| DIY Mentality | THRILL | 1.27 |
| LGBTQ+ Identity | OPEN | 1.24 |
| Indulgence | JOY | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.5% |
| Italy | 6.2% |
| Brazil | 5.8% |
See Cognition audiences in other countries
More Field of study audiences in Germany
- Music (36,021,786)
- Politics and social issues (25,114,359)
- Architecture (15,753,302)
- Advertising (15,166,229)
- Psychology (15,090,985)
Frequently asked questions
How many fans does Cognition have in Germany?
Cognition has an estimated audience of 4,935,773 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Cognition fans?
64.9% of Cognition fans are female, 35.1% are male, with an average age of 37.4 years.
Which brands do Cognition fans like most?
Cognition fans show strongest brand affinity for Israel (2.45×), Högl (7.72×), and Historic site (8.63×) over the country average.
Where do Cognition fans live in Germany?
Cognition fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,097,835), Baden-Württemberg (reach 751,891), and Bayern (reach 734,046). These three regions account for the largest share of the active audience.
What other brands do Cognition fans also like?
Beyond Cognition itself, the audience over-indexes on Högl (7.72×), Historic site (8.63×), Snow White (Fables) (1.57×), and Este, Veneto (1.5×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Cognition. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.