Cognition Audience in Mexico
Cognition has an estimated audience of 6,853,934 people in Mexico. 60.3% are female, 39.7% are male, average age 30.7. Top brand affinities: Shopping and fashion, Costa Rica, Game consoles, Catholic Church, Sarcasm.
Top brand affinities include Shopping and fashion, Costa Rica, Game consoles, with strongest over-indexing on Shopping and fashion (223.74× the country average). Demographically, the Cognition audience skews more female with an average age of 30.7, and over-indexes on personality traits such as Spirituality, Travelling.
Category: Health · Type: Topic · Subtype: Field of study
Demographics of Cognition fans
| Metric | Value |
|---|---|
| Female | 60.3% |
| Male | 39.7% |
| Average age | 30.7 |
| Estimated audience size | 6,853,934 |
Audience persona
The typical Cognition fan in Mexico is more female, around 30.7 years old, with strong Spirituality tendencies and a notable affinity for Shopping and fashion.
Top brand affinities of Cognition fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Shopping and fashion | 223.74× | Shopping |
| Costa Rica | 430.93× | Travel & Leisure |
| Game consoles | 143.97× | Technology & Electronics |
| Catholic Church | 121.6× | Politics & Society |
| Sarcasm | 83.66× | Politics & Society |
| Travel agency | 75.88× | Travel & Leisure |
| Mobile game | 62.2× | Games |
| Banana | 61.28× | Food & Beverages |
| Valentine's Day | 115.65× | Kids & Family |
| Exfoliation (cosmetology) | 135.52× | Beauty & Wellness |
| El País | 63.23× | News |
| Dentistry | 52.53× | Business & Career |
| Broadcasting of sports events | 67.12× | Movies & TV |
| Daily Horoscope | 543.51× | Internet & Social Media |
| Sexology | 42.8× | Kids & Family |
| Freeware | 31.13× | Technology & Electronics |
| Breastfeeding | 40.86× | Kids & Family |
| Multi-level marketing | 46.69× | Business & Career |
| Orange (fruit) | 46.69× | Food & Beverages |
| Papaya | 35.02× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 25.16 |
| Travelling | THRILL | 19.88 |
| Urban Lifestyle | OPEN | 4.58 |
| Risk Appetite | THRILL | 2.15 |
| Design Affinity | PREMIUM | 1.77 |
| Mindfulness | BALANCE | 1.67 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.5% |
| Italy | 6.2% |
| Brazil | 5.8% |
See Cognition audiences in other countries
More Field of study audiences in Mexico
- Music (17,018,882)
- Politics and social issues (13,247,397)
- Education (12,223,172)
- Psychology (11,795,859)
- Philosophy (11,487,709)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Cognition. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.