A data profile of the people who buy, follow and care about Cognition in Mexico — modelled from more than twelve digital signal sources. Cognition has an estimated audience of 6,853,934 people in Mexico.
Cognition has an estimated audience of 6,853,934 people in Mexico. 60.3% are female, 39.7% are male, average age 30.7. Top brand affinities: Shopping and fashion, Costa Rica, Game consoles, Catholic Church, Sarcasm.
Top brand affinities include Shopping and fashion, Costa Rica, Game consoles, with strongest over-indexing on Shopping and fashion (223.74× the country average).
Demographically, the Cognition audience skews more female with an average age of 30.7, and over-indexes on personality traits such as Spirituality, Travelling.
The typical Cognition fan in Mexico is more female, around 30.7 years old, with strong Spirituality tendencies and a notable affinity for Shopping and fashion.
The key figures that characterise the Cognition profile in Mexico.
60.3% are female, 39.7% are male, average age 30.7.
| Metric | Value |
|---|---|
| Female | 60.3% |
| Male | 39.7% |
| Average age | 30.7 |
| Estimated audience size | 6,853,934 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 44% | |
| 20-29 | 21% | |
| 30-39 | 16% | |
| 40-49 | 13% | |
| 50+ | 6% |
of the worldwide Cognition audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 23.5% |
| Italy | 6.2% |
| Brazil | 5.8% |
The strongest cross-interests of the Cognition audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Daily Horoscope | Internet & Social Media | 543.51× | ||
| 02 | Costa Rica | Travel & Leisure | 430.93× | ||
| 03 | Shopping and fashion | Shopping | 223.74× | ||
| 04 | Game consoles | Technology & Electronics | 143.97× | ||
| 05 | Exfoliation (cosmetology) | Beauty & Wellness | 135.52× | ||
| 06 | Catholic Church | Politics & Society | 121.60× | ||
| 07 | Valentine's Day | Kids & Family | 115.65× | ||
| 08 | Sarcasm | Politics & Society | 83.66× | ||
| 09 | Travel agency | Travel & Leisure | 75.88× | ||
| 10 | Broadcasting of sports events | Movies & TV | 67.12× | ||
| 11 | El País | News | 63.23× | ||
| 12 | Mobile game | Games | 62.20× | ||
| 13 | Banana | Food & Beverages | 61.28× | ||
| 14 | Dentistry | Business & Career | 52.53× | ||
| 15 | Multi-level marketing | Business & Career | 46.69× | ||
| 16 | Orange (fruit) | Food & Beverages | 46.69× | ||
| 17 | Sexology | Kids & Family | 42.80× | ||
| 18 | Breastfeeding | Kids & Family | 40.86× | ||
| 19 | Papaya | Food & Beverages | 35.02× | ||
| 20 | Freeware | Technology & Electronics | 31.13× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 25.16× | |
| Travelling | THRILL | 19.88× | |
| Urban Lifestyle | OPEN | 4.58× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.78× | |
| Pet Ownership | JOY | 0.86× | |
| Need for Security | CONSERVATISM | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Cognition. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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