Cognition Audience in Mexico
Cognition has an estimated audience of 6,853,934 people in Mexico. 60.3% are female, 39.7% are male, average age 30.7. Top brand affinities: Chris Martin, National Car Rental, Catholic Church, MSN, Pedro Pascal.
Top brand affinities include Chris Martin, National Car Rental, Catholic Church, with strongest over-indexing on Chris Martin (17.73× the country average). Demographically, the Cognition audience skews more female with an average age of 30.7, and over-indexes on personality traits such as Design Affinity, Spirituality.
Category: Health · Type: Topic · Subtype: Field of study
Demographics of Cognition fans
| Metric | Value |
|---|---|
| Female | 60.3% |
| Male | 39.7% |
| Average age | 30.7 |
| Estimated audience size | 6,853,934 |
Audience persona
The typical Cognition fan in Mexico is more female, around 30.7 years old, with strong Design Affinity tendencies and a notable affinity for Chris Martin.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Chris Martin | 17.73× | Music & Radio |
| National Car Rental | 17.97× | Cars & Mobility |
| Catholic Church | 2.99× | Politics & Society |
| MSN | 2.9× | News |
| Pedro Pascal | 3.24× | Movies & TV |
| Banana | 3.01× | Food & Beverages |
| Sarcasm | 3.12× | Politics & Society |
| Travel agency | 2.92× | Travel & Leisure |
| Enterprise Rent-A-Car | 9.84× | Cars & Mobility |
| El País | 3.04× | News |
| Wattpad | 3.25× | Internet & Social Media |
| Game consoles | 1.99× | Technology & Electronics |
| TikTok | 1.52× | Internet & Social Media |
| Personal care | 1.57× | Health |
| Sexology | 3.35× | Kids & Family |
| Single malt whisky | 7.12× | Food & Beverages |
| Credit cards | 1.52× | Business & Career |
| Dentistry | 2.69× | Business & Career |
| Freeware | 2.58× | Technology & Electronics |
| Crafts | 1.51× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.82 |
| Spirituality | BALANCE | 1.58 |
| Travelling | THRILL | 1.58 |
| Urban Lifestyle | OPEN | 1.53 |
| Creativity | OPEN | 1.4 |
| Luxury Orientation | PREMIUM | 1.4 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.5% |
| Italy | 6.2% |
| Brazil | 5.8% |
See Cognition audiences in other countries
More Field of study audiences in Mexico
- Music (17,018,882)
- Politics and social issues (13,247,397)
- Education (12,223,172)
- Psychology (11,795,859)
- Philosophy (11,487,709)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Cognition. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.