Cognition Audience in Brazil
Cognition has an estimated audience of 9,892,372 people in Brazil. 71.1% are female, 28.9% are male, average age 37.8. Top brand affinities: Harry Potter, Seleção Brasileira, Neymar, Esporte Clube Vitória, Children's clothing.
Top brand affinities include Harry Potter, Seleção Brasileira, Neymar, with strongest over-indexing on Harry Potter (1.84× the country average). Demographically, the Cognition audience skews more female with an average age of 37.8, and over-indexes on personality traits such as Mindfulness, Creativity.
Category: Health · Type: Topic · Subtype: Field of study
Demographics of Cognition fans
| Metric | Value |
|---|---|
| Female | 71.1% |
| Male | 28.9% |
| Average age | 37.8 |
| Estimated audience size | 9,892,372 |
Audience persona
The typical Cognition fan in Brazil is more female, around 37.8 years old, with strong Mindfulness tendencies and a notable affinity for Harry Potter.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Harry Potter | 1.84× | Movies & TV |
| Seleção Brasileira | 2.03× | Sports |
| Neymar | 1.86× | Sports |
| Esporte Clube Vitória | 2.03× | Sports |
| Children's clothing | 2.5× | Fashion & Accessoires |
| Fast food | 1.92× | Food & Beverages |
| AliExpress | 2.13× | Shopping |
| Spotify | 1.84× | Internet & Social Media |
| Handbags | 2.19× | Fashion & Accessoires |
| Hypermarket | 2.06× | Shopping |
| X | 1.86× | Internet & Social Media |
| Energy | 1.75× | Home & Garden |
| Skin care | 2.14× | Beauty & Wellness |
| Sephora | 2.3× | Shopping |
| UEFA Champions League | 1.66× | Sports |
| Wine | 1.79× | Food & Beverages |
| Samsung | 1.89× | Technology & Electronics |
| Religion | 1.61× | Business & Career |
| College | 1.9× | Business & Career |
| Organic food | 1.94× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 2.15 |
| Creativity | OPEN | 1.87 |
| Family Orientation | CONSERVATISM | 1.75 |
| Risk Appetite | THRILL | 1.63 |
| Price Sensitivity | PREMIUM | 1.6 |
| Design Affinity | PREMIUM | 1.6 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.5% |
| Italy | 6.2% |
| Brazil | 5.8% |
See Cognition audiences in other countries
More Field of study audiences in Brazil
- Music (40,781,319)
- Politics and social issues (32,209,976)
- Psychology (26,504,100)
- Education (25,462,598)
- Architecture (22,995,552)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Cognition. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.