A data profile of the people who buy, follow and care about Cognition in Spain — modelled from more than twelve digital signal sources. Cognition has an estimated audience of 7,097,066 people in Spain.
Cognition has an estimated audience of 7,097,066 people in Spain. 70.3% are female, 29.7% are male, average age 42.7. Top brand affinities: Aldi, IBEX 35, Robert De Niro, Al Pacino, Volunteering.
Top brand affinities include Aldi, IBEX 35, Robert De Niro, with strongest over-indexing on Aldi (2.7× the country average).
Demographically, the Cognition audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Community Orientation, Pet Ownership.
The typical Cognition fan in Spain is more female, around 42.7 years old, with strong Community Orientation tendencies and a notable affinity for Aldi.
The key figures that characterise the Cognition profile in Spain.
70.3% are female, 29.7% are male, average age 42.7.
| Metric | Value |
|---|---|
| Female | 70.3% |
| Male | 29.7% |
| Average age | 42.7 |
| Estimated audience size | 7,097,066 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 17% | |
| 30-39 | 22% | |
| 40-49 | 26% | |
| 50+ | 24% |
of the worldwide Cognition audience comes from Spain.
| Country | Share |
|---|---|
| United States | 23.5% |
| Italy | 6.2% |
| Brazil | 5.8% |
The strongest cross-interests of the Cognition audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | New Testament | Politics & Society | 5.81× | ||
| 02 | Robert De Niro | Movies & TV | 5.80× | ||
| 03 | Al Pacino | Movies & TV | 5.80× | ||
| 04 | Alexander Skarsgård | Movies & TV | 5.80× | ||
| 05 | Goodfellas | Movies & TV | 5.80× | ||
| 06 | Rayo Vallecano | Travel & Leisure | 4.30× | ||
| 07 | Arturo Pérez-Reverte | Literature | 3.44× | ||
| 08 | Volunteering | Politics & Society | 3.37× | ||
| 09 | Aldi | Shopping | 2.70× | ||
| 10 | IBEX 35 | Business & Career | 2.37× | ||
| 11 | Real property | Home & Garden | 2.27× | ||
| 12 | TripAdvisor | Travel & Leisure | 2.20× | ||
| 13 | Travel website | Travel & Leisure | 2.12× | ||
| 14 | Caixabank | Business & Career | 2.10× | ||
| 15 | Charity and causes | Business & Career | 2.09× | ||
| 16 | Badoo | Internet & Social Media | 1.96× | ||
| 17 | Wikipedia | Internet & Social Media | 1.90× | ||
| 18 | Self-awareness | Health | 1.67× | ||
| 19 | Julio Iglesias | Music & Radio | 1.64× | ||
| 20 | Bankinter | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.62× | |
| Pet Ownership | JOY | 1.25× | |
| Career Orientation | POWER | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.90× | |
| Patriotism | CONSERVATISM | 0.92× | |
| Price Sensitivity | PREMIUM | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Cognition. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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